On Your Terms® 15. REVEALED: What Used to Work in Marketing Doesn't Work Anymore (+ what works now)
Let’s take a trip back in time to when I first started my online business. What was the marketing landscaping looking like and what was going on in the online business world at that time? I’ll dig into the details in the episode, but I can tell you one thing for sure: things are so different today! I’m going to share what was working when I started my business, what’s no longer working, the marketing strategies that DO work now, and look ahead to predict where things are going. It’s the past, present, and future of marketing for online businesses!
In this episode, you'll hear…
- 01:53 - Why you need to get cozy with constant change
- 12:28 - The trends that dominated the online marketing scene when I first started
- 19:19 - Why true authenticity is a winning strategy
- 25:51 - The importance of community depth over audience size
- 27:08 - Shifting from a launch-focused strategy to evergreen products and programs
- 29:16 - Putting a face to the name of your business
- 33:59 - How micro educational video content is the new hotness
- 36:19 - Why doing things on your terms works best
RESOURCES:
- Listen to Episode 14. How to Market Your Evergreen Product (+ Which Platforms You Should Be On!): samvanderwielen.com/episode-14
- Listen to Episode 6. Staying Nimble as an Entrepreneur: samvanderwielen.com/episode-6
- The Lifestyle Edit (Naomi) thelifestyleedit.com
- Olive & June Nail Kit - get 20% off (affiliate link): http://fbuy.me/v/samanthafoss
LEARN:
- Join my free Legal Workshop “5 Steps to Legally Protect & Grow Your Online Business” here
- Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
- Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.
CONNECT:
- Join the Free Legal Workshop
- Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics
- Like us on Facebook
- Follow my podcast, On Your Terms®, on Instagram so you catch all our episodes
- Subscribe and follow on all podcast platforms and activate notifications for new episodes
- Apple Podcasts
- Spotify
- Google Podcasts
- Captivate
FAV TOOLS:
- Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
- SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
- ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.
DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.
On Your Terms® is a production of Crate Media.
Mentioned in this episode:
Legal Workshop
Do you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.