On Your Terms® 12. How to Find Clients for Your Online Business (without ads!)
This week, we’re kicking off the first in a three-part series to help you make the transition from a startup business owner to soldout and scaling. We’re going to start things off with the basics: how do you find high-quality, paying customers – wherever you are in your business. We take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.
In this episode, you'll hear…
- 03:16 - Why most business owners approach finding clients backwards
- 09:59 - Where I went wrong in my first business
- 19:33 - Finding a market for your ideal clients
- 27:40 - How to differentiate your business
- 36:57 - Leaning into your expert status
- 40:36 - Creating content geared towards your ideal clients
RESOURCES:
- Get your ticket to From Startup to Soldout here: samvanderwielen.com/fsso-oyt
- Checkout Sarah @ Former Lawyer: formerlawyer.com
LEARN:
- Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
- Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.
CONNECT:
- Join the Free Legal Workshop
- Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics
- Like us on Facebook
- Follow my podcast, On Your Terms®, on Instagram so you catch all our episodes
- Subscribe and follow on all podcast platforms and activate notifications for new episodes
- Apple Podcasts
- Spotify
- Google Podcasts
- Captivate
FAV TOOLS:
- Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
- SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
- ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.
DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.
On Your Terms® is a production of Crate Media.
Mentioned in this episode:
Legal Workshop
Do you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.