On Your Terms®
Sam Vander Wielen
Have an online business as a course creator, coach or service provider? Whether you’re brand new, already thriving, or somewhere in between — it can be hard deciphering whether “so and so’s” business advice is legit or a hackneyed regurgitation of what THEIR business coach taught them. Does it work? Is it legal?
‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.”
Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 48,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about.
If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast.
But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday tradition (that’s when new EPs drop!).
160,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.
‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.”
Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 48,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about.
If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast.
But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday tradition (that’s when new EPs drop!).
160,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.
Episodes
Mentioned books
Jul 24, 2023 • 37min
139. Build an Evergreen Product That Practically Sells Itself (without being salesy!)
In my experience, there’s one factor that can make or break the success of your online business: the product. It might sound obvious, but with all of the talk around branding, marketing, funnels, and things like that – which are important – it can be easy to lose sight of the importance of having a really solid product offering. Today I’m here to talk about creating a product that sells 24/7 without having to be super salesy. I’ll cover how many products I recommend you sell at any time, how to stand out from the crowd, the number one thing your product needs in order to sell, and more! Let’s talk about eight ways to create a product that’s going to generate you moolah for years to come.In this episode, you’ll hear…The number of products to offer and what form they should takeMaking a product that gets resultsPricing your product rightHow to test and get testimonials for your productsCreating evergreen systems to sell your products for youIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The live masterclass has passed but you can purchase the recording hereHow to Find Clients for Your Online BusinessCONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Jul 20, 2023 • 19min
138. We’ve Got to Talk About Ambition
Online business owners are often, by their nature, ambitious people. After all, they’ve chosen the harder path in order to reap the rewards. I’ve been recently reflecting on my own ambition and the role it plays in my life. It’s something that I think all business owners can examine and question. I’m all about building a business on your terms, but equally as important is building a life on your terms as well.In this episode, you’ll hear…The ambitious nature of entrepreneursLetting yourself take a step backLiving a full life on your own termsClick here to find the full show notes and transcript for this episode.RESOURCES:Join the Free Legal Workshop to learn how to get your business legally protected today!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova Media
Jul 17, 2023 • 31min
137. Picture This: A Steady Flow of Sales of Your Program (I’m Teaching You How!)
Does the idea of pouring in hours of work on Instagram posts, Reels, and TikTok videos only for them to be practically in less than a week have you reeling? What if I told you there’s a different way – a BETTER way? It’s not too good to be true. In fact, it’s what I’ve done to market my business… and you can do it too. I’ll share my evergreen strategy, combining organic and paid marketing, that focuses on content that withstands the test of time and brings in the right customers over and over again.In this episode, you’ll hear…How organic marketing can sway potential customersChoosing an evergreen platform that works for youNurturing your future customersIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:How to Find Clients for Your Online BusinessHow to Create a Program That Sells ItselfJoin the Free Legal Workshop to learn how to get your business legally legit™️ today!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Jul 13, 2023 • 14min
136. My Big Secret: REVEALED!
I’ve been teasing some news for a while now, and it’s FINALLY time to share it with you: I have a book deal! I was staying vague for, ironically, legal reasons, but I’m excited to put it out there. You’ve been following me on this journey from finding a book coach to getting an agent, and I plan to keep you in the loop as much as I can as the project moves forward. Tune in to hear the latest update on my book-writing journey as well as where it’s headed!In this episode, you’ll hear…The latest update on my book writing processWhere I’m at right now and what happens nextWhat you can expect out of the bookIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 133. Life UpdateEpisode 115: My Book Update!Episode 56. Mindset, Limiting Beliefs & Visualization [with Guest: Jen Diaz]Episode 11. So You Want to Write a Book? Your First Steps to Being an AuthorMy Mindset Coach, Jen DiazMy Book Coach, Richelle FredsonClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova Media
Jul 10, 2023 • 45min
135. How to Stand Out + Attract Your Ideal Clients Organically
How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.In this episode, you’ll hear…Why most business owners approach finding clients backwardsWhere I went wrong in my first businessFinding a market for your ideal clientsHow to differentiate your businessLeaning into your expert statusCreating content geared towards your ideal clientsIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The live masterclass has passed, but you can purchase the recording herehttps://formerlawyer.comClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Jul 6, 2023 • 8min
134. At what stage should I legally form my business?
When you’re just starting your business, it can be confusing to know when you need to start getting all the legal aspects of your business in order. One of our listeners recently asked:"At what stage of the business building and planning process should a Solopreneur mindset life coach in the just-getting-started stage of business who has no audience, list, offers, or market reach yet (but is very active on social media) apply for a FEIN, get a business address, business bank account and form a LLC?"Great question! How's yesterday sound? Just kidding – sort of. Let’s dive into it…In this episode, you’ll hear…How to know when it’s time to register your businessWhat you need to get done whenFInding support for funding your startup expensesIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The First 3 Steps to Legally Protect Your Business (Where to Start)Download my free 5 Steps to A Legally Legit™ Business ChecklistWatch my free legal workshop, 5 Steps to Legally Protect & Grow Your Online BusinessCONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova Media
Jul 3, 2023 • 25min
133. Life Update
Something that a lot of business advice leaves out is that every entrepreneur is a whole person with a personal life beyond their business. I’ve always been honest with you about what’s going on in my life, even if I only share a small part of it. Today, I want to share some updates on where I’m at, what’s happening in my life, and what you can expect from me and On Your Terms® in the future.In this episode, you’ll hear…How I’m dealing with a double-dose of griefWhy I’m grateful for building my business on my termsWhat’s coming down the pipeline on the podcastClick here to find the full show notes and transcript for this episode.RESOURCES:Click here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Jun 29, 2023 • 9min
132. Can I use one LLC for more than one Business?
Today we’re tackling a question I've seen quite a lot, most recently from our listener, Deborah, who asked: Is it possible to place multiple different ventures under a single LLC? While the short answer is yes, it might not be the most practical or beneficial strategy due to the legal risks involved. If you're wondering what this looks like, then stick with me as we dig deeper into this topic.In this episode, you’ll hear…The risks of keeping multiple ventures under one LLCOffering multiple services under one LLCDoes your podcast need to be under its own LLC?If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:How to Start an Online Business Spotify PlaylistSubmit your legal question for an upcoming episode of On Your Terms® right here.Join the Free Legal Workshop to learn how to get your business legally protected today! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova Media
Jun 26, 2023 • 49min
131. How to Grow a Podcast + YouTube Channel [ft. Creator, Katie Steckly]
Many entrepreneurs dream of that “going viral” moment, but no one ever seems to talk about what comes next: Things start to go back to normal. That's why creating consistent, perennial content is key to sustainable success. Katie Steckly, an authority in the sphere of perennial content and social media, joins us to share why evergreen content is so important to your business. We delve into selecting the most suitable platform for your needs, devising a content strategy, essentials for getting started, and much more.In this episode, you’ll hear…The starting point for content creationSelection process for the most fitting platformsOvercoming inhibitions that hinder progressGenerating content themesHow your chosen platform can guide your contentA trifecta of advice for launching a YouTube channel or podcastNecessary equipment for your content journeyBuilding a content scheduleIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:www.creatorlymedia.comFind info on Creatorly Media’s services at creatorlymedia.com/services.Katie Steckly - YouTubeFollow Katie on Instagram: @katiestecklyFollow Creatorly Media on Instagram: @creatorlymediaHow to Start a Podcast From ScratchKatie’s recommended content creation starter kitCONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Jun 22, 2023 • 5min
130. How Long Can You Get Away Without Legal Coverage?
When it comes to business registration, that only applies to “real” business, not your online business – right? In this episode, I'm here to answer a question listener Cara asked: "My online coaching business isn't registered, and apparently it doesn't need to be, but is there some kind of public liability or protection policy I can add?"In this episode, you’ll hear…Whether your online business needs to be registeredThe importance of business insuranceHow proper contracts protect your online businessIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:5 Steps to Legally Protect & Grow Your Online Business [free workshop]CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova Media
