

On Your Terms®
Sam Vander Wielen
A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and "always be on." I'm here to tell you that's BS—and I have the multi-seven-figure business to prove it. I'm Sam Vander Wielen, and I've built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for.
Every week, I share the marketing strategies, legal foundations, and lifestyle boundaries that keep my business profitable without stealing my peace. Whether you're building your first six figures or scaling past seven, this show will help you grow your revenue without sacrificing your presence, your sleep, or your sanity.
Because success isn't just about how much you make—it's about having the freedom to actually enjoy your life.
New to my world?
I’m a lawyer-turned-entrepreneur who built an 7-figure digital product business helping thousands of founders legally protect and grow their online businesses. These days, I’m here to share not just the legal clarity but the lessons, stories, and strategies that make business and life more fulfilling. I'm the author of the best-selling book, When I Start My Business, I'll Be Happy, and a weekly newsletter called Sam's Sidebar. Originally a proud Philly girl, I now live ON Long Island with my husband, Ryan, and bernedoodle/velcrodog, Hudson.
Every week, I share the marketing strategies, legal foundations, and lifestyle boundaries that keep my business profitable without stealing my peace. Whether you're building your first six figures or scaling past seven, this show will help you grow your revenue without sacrificing your presence, your sleep, or your sanity.
Because success isn't just about how much you make—it's about having the freedom to actually enjoy your life.
New to my world?
I’m a lawyer-turned-entrepreneur who built an 7-figure digital product business helping thousands of founders legally protect and grow their online businesses. These days, I’m here to share not just the legal clarity but the lessons, stories, and strategies that make business and life more fulfilling. I'm the author of the best-selling book, When I Start My Business, I'll Be Happy, and a weekly newsletter called Sam's Sidebar. Originally a proud Philly girl, I now live ON Long Island with my husband, Ryan, and bernedoodle/velcrodog, Hudson.
Episodes
Mentioned books

Aug 10, 2023 • 24min
144. Should We Really Use AI in Our Businesses?
Are you curious about implementing AI, like chatbots and GPT-based systems, in your online business? Or maybe you're already using it? Well, it's not just about the latest technology; there's an intriguing legal dimension to consider. Along with marketing considerations, these are aspects that demand our attention. So buckle up, because we're diving into both the marketing and legal landscapes of incorporating AI into your online strategy.In this episode, you’ll hear…Some potential use cases for AI and ChatGPTWhere it’s important to keep a human touchThe possible legal issues in using AI-generated contentIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Submit your legal question for an upcoming episode of On Your Terms® right here.Join the Free Legal Workshop to learn how to get your business legally protected today!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Aug 7, 2023 • 1h 2min
143. Conquer Your To-Do List + Be More Productive [ft. Online Business Strategist, Louise Henry]
Picking a productivity system for my business was an absolute game-changer — and I credit Louise Henry with giving me the tools to take full advantage of it. In our conversation, we deep dive into productivity, goal-setting, and identifying the perfect platform for your content. Believe it or not, you can truly scale your entrepreneurial productivity without putting in extra hours—all you need are systematic processes and clear-cut daily priorities.In this episode, you’ll hear…Unexpected challenges and benefits of starting an online businessTop three pointers for budding entrepreneursShowing up on YouTubeWhy systems are so important — and how to pick the right oneSetting meaningful goals for your businessIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Join Louise’s free 3-Day Business Makeover challenge hereGet Uplevel with Asana and save $500 off your enrollment: samvanderwielen.com/uplevelUse Sam's favorite email marketing system, ConvertKitGet Your Free 30-day Asana trialClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Aug 3, 2023 • 35min
142. Let’s Talk Threads (Twitter Legal Threat, Toilet Content, Where Does it Fit In Our Content Ecosystem?)
We're diving into a new kid on the block in the social media world, Threads, and discussing the exciting (and a little controversial) developments between Twitter and Threads. As an entrepreneur, staying open-minded to the potential uses of new platforms is essential, but so is knowing the ins and outs of some serious legal issues that can come with the territory. So, let's get into it!In this episode, you’ll hear…The legal issue between Twitter and ThreadsKeeping up with the social media hamster wheel (or not)My thoughts on Threads and if/how I plan to use itClick here to find the full show notes and transcript for this episode.RESOURCES:Episode 1. Community Over Competition is BS: Tips to Navigate Your Competition in a Healthier WayEpisode 140. We Need to Talk About Dupe CultureJoin the Free Legal Workshop to learn how to get your business legally protected today!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Jul 31, 2023 • 59min
141. How to Get People On Your Email List
Hey there! I'm beyond excited to talk about a topic that has been such a pivotal part of my business journey - email marketing. It's not just about the sales; it's the intimate and personal connections I've been able to build with my subscribers that make it so special. Remember those days when email lists were all the rage, then somehow fell out of favor? Well, I stuck to it, and now look at the resurgence of email newsletters and platforms like Substack! My main advice - focus on the type of content your audience wants and align that with your business' needs instead of chasing after every trend that pops up.In this episode, you’ll hear…Why you should consider shifting your content creation energy from "toilet content" to email marketingHow writing to your family and friends can help establish a friendly tone in your emails and make your brand feel more personalThe different strategies to build your email list, and the power of offering a freebie that provides immediate value to your subscribersThe importance of guiding your potential customers from the free content to your paid offers, by aligning your freebies and content with your business offeringsMy go-to resource for learning copywriting strategies and how investing in your writing skills can be a game-changer for your businessIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Get Sam's Emails (+ Sam's Sidebar, her free Legal Q&A for subscribers only!): samvanderwielen.com/sidebarPre Qualify Before they buy email templates: https://www.samvanderwielen.com/prequalifyLegally Legit Guide: https://www.samvanderwielen.com/legally-legit-checklist/Episode 60. My Secret Success Strategy: Taking the 30000 ft View of Your BusinessKarsen Murray: 5 Enticing Freebies to Grow Your Email ListCopyhackers: How to Grow Your Email ListCopyhackers: Definitive Guide to Email MarketingBuild your Launch-Ready Email List blog post by Content BistroE-commerce Email Marketing: The Ultimate Guide by Chris OrzechowskiStart Your 14 Day Trial with Convertkit (affiliate link)Click here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Jul 27, 2023 • 21min
140. We Need to Talk About Dupe Culture
Okay, we have to talk about dupe culture. The trend of recommending cheaper alternatives to high-priced luxury items has taken over TikTok and kicked off the careers of many influencers. But what maybe started out as a good-intentioned hustle has turned into something else, and it has some dangerous implications for online business owners. We're going to explore the moral and legal responsibilities we, as business owners and consumers, face when dealing with dupes.In this episode, you’ll hear…The evolution of dupe cultureLegal considerations when it comes to dupesThe ugly environmental impact of dupesIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The Cut: The Chaos of Shopping TikTok’s DupesCNN: Lululemon, cult athleisure brand, takes on the booming culture of 'dupes'Click here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Jul 24, 2023 • 37min
139. Build an Evergreen Product That Practically Sells Itself (without being salesy!)
In my experience, there’s one factor that can make or break the success of your online business: the product. It might sound obvious, but with all of the talk around branding, marketing, funnels, and things like that – which are important – it can be easy to lose sight of the importance of having a really solid product offering. Today I’m here to talk about creating a product that sells 24/7 without having to be super salesy. I’ll cover how many products I recommend you sell at any time, how to stand out from the crowd, the number one thing your product needs in order to sell, and more! Let’s talk about eight ways to create a product that’s going to generate you moolah for years to come.In this episode, you’ll hear…The number of products to offer and what form they should takeMaking a product that gets resultsPricing your product rightHow to test and get testimonials for your productsCreating evergreen systems to sell your products for youIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The live masterclass has passed but you can purchase the recording hereHow to Find Clients for Your Online BusinessCONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Jul 20, 2023 • 19min
138. We’ve Got to Talk About Ambition
Online business owners are often, by their nature, ambitious people. After all, they’ve chosen the harder path in order to reap the rewards. I’ve been recently reflecting on my own ambition and the role it plays in my life. It’s something that I think all business owners can examine and question. I’m all about building a business on your terms, but equally as important is building a life on your terms as well.In this episode, you’ll hear…The ambitious nature of entrepreneursLetting yourself take a step backLiving a full life on your own termsClick here to find the full show notes and transcript for this episode.RESOURCES:Join the Free Legal Workshop to learn how to get your business legally protected today!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova Media

Jul 17, 2023 • 31min
137. Picture This: A Steady Flow of Sales of Your Program (I’m Teaching You How!)
Does the idea of pouring in hours of work on Instagram posts, Reels, and TikTok videos only for them to be practically in less than a week have you reeling? What if I told you there’s a different way – a BETTER way? It’s not too good to be true. In fact, it’s what I’ve done to market my business… and you can do it too. I’ll share my evergreen strategy, combining organic and paid marketing, that focuses on content that withstands the test of time and brings in the right customers over and over again.In this episode, you’ll hear…How organic marketing can sway potential customersChoosing an evergreen platform that works for youNurturing your future customersIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:How to Find Clients for Your Online BusinessHow to Create a Program That Sells ItselfJoin the Free Legal Workshop to learn how to get your business legally legit™️ today!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Jul 13, 2023 • 14min
136. My Big Secret: REVEALED!
I’ve been teasing some news for a while now, and it’s FINALLY time to share it with you: I have a book deal! I was staying vague for, ironically, legal reasons, but I’m excited to put it out there. You’ve been following me on this journey from finding a book coach to getting an agent, and I plan to keep you in the loop as much as I can as the project moves forward. Tune in to hear the latest update on my book-writing journey as well as where it’s headed!In this episode, you’ll hear…The latest update on my book writing processWhere I’m at right now and what happens nextWhat you can expect out of the bookIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 133. Life UpdateEpisode 115: My Book Update!Episode 56. Mindset, Limiting Beliefs & Visualization [with Guest: Jen Diaz]Episode 11. So You Want to Write a Book? Your First Steps to Being an AuthorMy Mindset Coach, Jen DiazMy Book Coach, Richelle FredsonClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova Media

Jul 10, 2023 • 45min
135. How to Stand Out + Attract Your Ideal Clients Organically
How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.In this episode, you’ll hear…Why most business owners approach finding clients backwardsWhere I went wrong in my first businessFinding a market for your ideal clientsHow to differentiate your businessLeaning into your expert statusCreating content geared towards your ideal clientsIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The live masterclass has passed, but you can purchase the recording herehttps://formerlawyer.comClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by Nova MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop


