On Your Terms® 135. How to Stand Out + Attract Your Ideal Clients Organically
How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.
In this episode, you’ll hear…
- Why most business owners approach finding clients backwards
- Where I went wrong in my first business
- Finding a market for your ideal clients
- How to differentiate your business
- Leaning into your expert status
- Creating content geared towards your ideal clients
If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
- The live masterclass has passed, but you can purchase the recording here
- https://formerlawyer.com
- Click here to watch the free workshop so you can get legally protected right now!
CONNECT:
Produced by Nova Media
Mentioned in this episode:
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