
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Latest episodes

Nov 28, 2022 • 22min
387. How To Build an E-Mail & SMS List in 2-Hours Or Less That’s 40x More Effective At Acquiring Customers Than Social Media
As social media continues to deteriorate (let's be honest) with some of our students getting their accounts deactivated for no good reason, now is 2nd best time to start building an email list (1st was earlier) if you haven't started. I'll share with you why it's important, how to build a lead magnet quickly and easily, and share what's working right now for our students. Time Stamps: (1:00) Randomly Deactivating Accounts (2:30) Why Most Coaches Fail At This (4:20) Purpose of Lead Magnet Funnels (6:20) The Funnel Flow (14:50) What’s Working Right Now (19:50) Broadcasts vs Automation Emails ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Nov 25, 2022 • 17min
386. My “Bored-Focus Formula” For Increasing Creativity, Focus, and Getting More Sh*t Done in Less Time
Having a newborn has taught me a lot and shifted how I approach my work to maximize creativity, focus, and just getting more shit done. I call it the "bored-focused" formula and I'm excited to share these strategies with you and hope they help you! Time Stamps: (0:32) My “Bored-Focus Formula” (2:06) Why Is This Important? (8:06) Supplementation for Focus (9:48) My Routine (12:41) Shot Clocks (14:52) Working On The Business (16:44) Planning Your Next Day ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Nov 21, 2022 • 1h 2min
385. Q&A: Jordan Syatt on Client's Tracking Their Calories, Growing While Staying Authentic, Favorite Books, and More [Part 2 of 2]
Part 2 of 2 with Jordan Syatt is a pure Q&A style episode with questions from our IFCA clients. We cover a vast array of topics including content creation, coaching tips and strategies, favorite books, and so much more! Time Stamps: (2:00) Jordan’s Book (5:25) Burnout and Social Media Content (9:50) Clients Struggling With Tracking Calories (14:20) Growing as A Person and Running a Business (22:10) Favorite and Least Favorite About Parenting and The Inner Circle (26:50) Calling Out The Trolls (30:49) One Book on Business and Personal Development (42:20) The Ultimate Beginner Coach Question (47:00) Westside Barbell Memories (49:00) Being a Friend and Coach (51:08) Standing Out with Content ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Nov 17, 2022 • 42min
384. Jordan Syatt on Why Long-Form Content Is The Key to Long Term Success [Part 1 of 2]
The ONE and ONLY Jordan Syatt joins us on the show in this two part series to discuss his coaching journey, building his business and how he became Gary Vee's trainer, what brand really means, content creation tips, and so much more! Be on the lookout for the next episode where Jordan does a Q&A with our IFCA clients you won't want to miss! Topics include: - Who is Jordan Syatt? - Balancing Fatherhood and Running a Business - The Early Jordan Syatt Phase - Gary Vee Finding One of Jordan’s Articles - Favorite Gary Vee Story - What Brand Really Means - Content Creation - Width vs Depth on Social Media - Being Yourself ---------- Follow Jordan on Instagram ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Nov 14, 2022 • 8min
383. The #1 Process That Has Helped Us Generate $13,750,000 in Sales In 5 Years
I was recently adding up the total amount of revenue between T4E and IFCA. Making almost 14 million dollars, we've learned a lot of lessons and I wanted to share a process with you that's helped us get to where we are and where we want to go. Topics include: - If You’re New Here - Execution, Skill, and Volume - Understanding Volume and Why You Suck At The Beginning - Please Share with a Friend - The Four Truths - Try More Things ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Nov 10, 2022 • 22min
382. Layne Norton, Jordan Syatt, Alex & Leila Hormozi + More Are Speaking at Our Live Event - Why You Should Be There & How Networking Impacts Your Business + Life
Our Fit Biz Mastermind Live Event is coming up quickly and if you've been on the fence about coming, this episode is for you. We want to share the impact that live events have had on our lives and businesses, why the energy is unmatched being in a room like this, and what you can expect to take away if you decide to play full out and come! Time Stamps: (0:35) Our Upcoming Live Event (1:13) The Purpose of Our Event (2:27) Immersion and Energy State (7:05) The Expense And Your ROI (9:23) Traveling Alone (11:29) Your Why (13:07) Quick Plug on Our Speakers (20:43) Ask Us Any Questions You Have ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Nov 7, 2022 • 26min
381. [Part 2 of 2] Learn The Three Things Lindsey Mathews Did To Go From $25-40k Months to Consistent $70k - $80k+ and On Track For A $102,000 Month While Working LESS than EVER!
Part 2 of our conversation with Lindsey Mathews AKA @trainerlindsey on Instagram and in this part, we cover strategic changes to her ideal client and switch offer, creating more LTV and a backend offer, becoming the full fledged CEO, and some REAL gold Erin shares about handling objections during sales calls. Time Stamps: (0:30) Changing Ideal Clients and Switch Offer (2:25) LTV and Backend Offer (6:03) Being the CEO (10:02) Defining A Setter (13:10) Gold On Sales and Handling Objections (24:31) Where to Find Lindsey ---------- Follow Lindsey on Instagram ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Nov 3, 2022 • 25min
380. [Part 1 of 2] Learn The Three Things Lindsey Mathews Did To Go From $25-40k Months to Consistent $70k - $80k+ and On Track For A $102,000 Month While Working LESS than EVER!
I know we say this about every single one of our students but we have an absolute rockstar on today! Lindsey Mathews, aka Trainer Lindsey, has a passion for helping women realize that they really CAN reach their fitness goals and it can actually be a fun, empowering and enjoyable process! She specifically loves working with women over 35 who feel stuck in their weight loss journey and like nothing is working for them. She loves to show them that they really can get the body and confidence they're working so hard for! In addition to her growing online coaching business that she has owned for the last 18 years, she has also trained clients one on one in a gym setting and owned the largest boot camp program in her county. Topics in Part 1 include: - Lindsey’s Bio and Background - Back in 2004 - Being a Creative Thinker - Imposter Syndrome - Turning Off Ads in 2021 - Levers Pulled Since Legacy ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Oct 31, 2022 • 13min
379. How to Get Over Perfectionism By Embracing Failure
Are you letting perfectionism and the fear of failure hold you back from putting the things you want out into the world? I struggled with this for years too and it wasn't until I said f*ck it that we saw tremendous success in many ways. I want to share my thoughts on perfectionism, failure, and share a real life IFCA example and how we pivoted through it based on embracing failure. Topics include: - Talking Perfectionism - Shipping The Work and Producing - The Fear of Failure - IFCA Failure Example - Remember This Quote ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Oct 27, 2022 • 8min
378. Quick Tip That Will Get You More Referrals Today
I sent a quick message in our IFCA private community about referrals and wanted to share that tip here! I want to talk about why referrals are awesome, making a referral post to your clients, and more! Topics include: - Getting More Referrals Today - Why Referrals Are Awesome - Making a Referral Post - IFCA Referral Real Example - DM Me Referral - Fit Biz Conference Fast Approaching! ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!