

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books

5 snips
May 8, 2023 • 26min
432. (Part 2 of 2) Build a 7 Figure Business By Getting Out of Your Own Way with Travis Dalrymple
Part 2 of 2 with IFCA's Director of Client Success Travis (AKA Trav Train) and in this episode, we're going to go a little deeper when it comes to limiting beliefs and touch on some issues we see with coaches whether it's sales, pricing, scaling, or leadership. Definitely listen to Part 1 first if you haven't already and be sure if you enjoy these episodes to share it and tag us! Time Stamps: (0:39) Advise Going Back to Part 1 If You Haven't Listened (2:00) Trav Train Wasn't Self-Proclaimed (2:25) Limiting Beliefs Around Sales (5:47) "I Would Never Pay My Own Prices" (8:10) The Evolution of Getting Leads (14:29) Imposter Syndrome (22:45) Scaling Their Team (24:48) Share with Us Your Limiting Beliefs (25:41) Travis's 10 Rules for Life ---------- Follow Travis on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

May 4, 2023 • 21min
431. (Part 1 of 2) Build a 7 Figure Business By Getting Out of Your Own Way with Travis Dalrymple
Are you letting limiting beliefs stand in the way of building the business of your dreams? Do you know what specific limiting beliefs are holding you back? If this sounds like you, it's time to ride the Trav Train! Travis Dalrymple is IFCA's director of client success and the Buddha of limiting beliefs. He helps our clients every week confront their limiting beliefs and explain why they are getting in the way (amongst many other things). In Part 1, we discuss the foundation of limiting beliefs, why they exist, and some beginner level examples of limiting beliefs. Time Stamps: (0:25) The Trav Train and Limiting Beliefs (2:24) What is a Limiting Belief? (5:15) Getting a Bigger Ladder (5:48) Why Do We Have Limiting Beliefs? (8:56) Comparison Syndrome with Coaches (10:51) Affiliate Example (13:46) Only Posting Fitness Content and Nothing About Yourself (17:06) Creating Another IG for Fitness Content ---------- Follow Travis on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

May 1, 2023 • 12min
430. Ridiculously Dumb Stuff Trainers Do The Series: Trying to Become the "Best"
We are starting a new series titled, " Ridiculously Dumb Stuff Trainers Do" because we are fans of Charlie Munger and what he calls inversion thinking. If we can turn a situation upside down and look at it backwards, we have a much higher likelihood of solving a problem when we know what not to do. In this first installment, we are going to discuss coaches trying to become "the best" and why that's holding them back. I want to share with you why being the "only" or most unique is superior and how to do that. Time Stamps: (1:32) Hybrid Health Summit (3:25) Different Over Being "The Best" (4:50) Being Yourself and Not Be Boring (5:08) 5 Reasons to Why to Not Be Boring (7:20) Our IFCA Client Vanessa (8:38) Having a Unique Offer (9:50) How to Stand Out More ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 27, 2023 • 28min
429. From Domestic Violence to Passion: How IFCA Student Christian Built a $40k/mo Low-Stress Fitness Business Helping Moms Find Their Self Worth
Today's guest and IFCA student we have tremendous respect for and love how he's turned what he experienced in his upbringing into his passion to serve. Christian was a witness to domestic violence growing up and has made it his mission to help women and mom's regain their health and their power. We discuss Christian's entrepreneurial beginnings, his coaching philosophies, how he's benefited most from IFCA, and more! Time Stamps: (1:13) Christian's Entrepreneurial Beginnings (5:51) Issues with Vulnerability? (11:21) Giving Clients What They Want Then What They Need (13:00) Christian's Coaching Philosophies (17:51) Finding IFCA (20:06) Shoutout to Lacey (21:21) A Time Christian Was Stuck In His Business (27:49) Where to Find Christian ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 24, 2023 • 12min
428. How To Avoid Getting Ripped Off By a Business Mentorship
No one enjoys getting ripped off and there are a lot of business mentorships out there where that exact situation is happening. As a mentorship company who has invested multiple 6 figures into their own development, we've also had great experiences and average ones and we've seen a pattern. I want to share with you what to look out for when it comes to considering different mentorships. Time Stamps: (0:50) How to Not Get Ripped Off By Mentors (1:26) Have They Done It The Way They Want To Do It? (4:00) Accreditations (6:10) Think About College (8:26) Guarantee Results? ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 20, 2023 • 34min
427. How Michelle, a Computer Programmer, Mom of 2 Boys + Married 28 Years, Built a $10k/mo Online Business + Pivoted From In-Person to Online in Just 90 Days
We can't wait to share our IFCA client Michelle's story with you! Michelle wanted to make the leap from in-person to fully online but had some reservations about the process and everything involved. She gave herself a strong deadline and with our help, she made the transition and has built a 10k a month business while being a mom and care provider for family members. Listen in as we discuss her transitioning to online, how she's getting better with social media, and her advice to in-person trainers. Time Stamps: (1:10) Michelle's Story (4:10) Life Before IFCA (8:24) Fears Transitioning to Online (13:20) Getting Better at Social Media (23:15) What's Next for Michelle (28:58) Communicating the Online Transition to Clients (33:18) Advice to In-Person Trainers (34:29) Where to Find Michelle ---------- Follow Michelle on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 17, 2023 • 9min
426. What Lebron James Taught Me About Comparison [Mindset Monday]
You'll probably never dunk like Lebron or hit a golf ball like Tiger and… that's okay. In today's society and online culture especially, we have a huge tendency to compare ourselves when we don't take into account the 3 key underlying factors that led to an individual's success. Those are: beliefs, character traits, and skillsets. I want to talk about my childhood growing up around entrepreneurship and how that gave me a leg up in this game but also explain one of my deepest deficiencies I'm still working on to this day. Time Stamps: (0:47) Fulfillment Comes From Growth (2:41) Entrepreneurship and Learning From My Dad (3:46) Comparing Yourself to Lebron James (5:45) Our Client Bianca (7:51) Something I'm Still Working On ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 13, 2023 • 10min
425. What's the Best System For Tracking Client Progress, Notes & Reminders? + How Tracking Impacts Retention + Community
What gets measured gets managed and with so many different metrics and analytics to keep track of in your business, it can become very overwhelming fast. In today's episode, I want to breakdown not only the best way to optimize tracking in your business but also share arguably the KEY to your long term success: retention. We just did a free training in our Facebook community and we want you to access to it FOR FREE! Check the link below and enjoy! Time Stamps: (1:02) Why Retention is Important and The Starbucks Difference (3:49) Our Client Vanessa (4:04) Product, Marketing, and Sales (5:09) The Importance of Culture (6:02) Community and Jetsons vs Flintstones (9:01) Check Out the Community Funnel ---------- Learn How to Recession Proof Your Business + Add $146,400 - $292,800 in Revenue To Your Business By Signing Just 2-4 Clients Per Month With Our LTV Community Funnel. >>> Link to Training ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 10, 2023 • 46min
424. Research-Based Coaching Tools To Get Clients To Do More Smart Stuff and Less Dumb Stuff With Trevor Kashey, PhD (Part 2/2)
Dr. Trevor Kashey, Ph.D. in Biochemistry, discusses keys to effective communication, client example exercises, analogies for coaching, starting to learn behavioral change, the line between coach and therapy, evidence-based application paradox, and where to find Dr. Kashey.

Apr 6, 2023 • 39min
423. Research-Based Coaching Tools To Get Clients To Do More Smart Stuff and Less Dumb Stuff With Trevor Kashey, Ph.D. (Part 1/2)
Dr. Trevor Kashey, a Ph.D. in Biochemistry at 22, discusses transitioning from academia to nutrition coaching, focusing on human behavior change, and different coaching styles. He shares insights on smart decision-making, effective communication strategies, and the evolution of coaching philosophies to help clients lead fulfilling lives beyond just excelling in sports.


