The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger
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Mar 9, 2023 • 40min

415. Learn How Our Client Ricky Was Able to Build a $20k/mo Online Health Business in the LGBTQ Niche While Pursuing His DPT Full-Time & Master's in Public Health (If You Struggle with TIME, This is For You)

If you've been using time as a reason why you haven't started your coaching business, this episode will hopefully give you some perspective and encouragement. IFCA student Ricky joins me today to talk about how he is building his coaching company along with his graduate work as a DPT and Master's in public health. We discuss how he's learning to be someone else's boss, time management tips to getting everything done, rebuilding yourself from the dark times, and more!   Time Stamps:   (1:35) Building a Business and Graduate Work (2:42) Ricky’s Story (6:32) Using Tuition Money for IFCA (7:57) Ricky’s Life Lessons (11:35) The Ebb and Flow of Existence (13:53) Pursuing Great Over Good (16:17) Learning to Be Someone’s Boss (18:17) Small Shifts for Big Changes (20:45) Pushing Back the Frustrating Times (24:00) Time Management Keys (29:33) Advice for the Busy Individual (31:51) What’s Next for Ricky (40:02) Where to Find Ricky ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Mar 6, 2023 • 21min

414. 10 Lessons After 10 Years As An Online Fitness Coach, Gym Owner, and CEO of Two Multi 7-Figure Fitness Businesses

After 10 years of being in the online fitness coaching industry, I wanted to reflect on the lessons I've learned during that time with both my fitness coaching company and IFCA. It really came down to 10 critical lessons and I wanted to share those with you in today's episode! Please share with a friend who might need to hear this and let me know your favorite one!   Time Stamps:   (1:30) There’s Magic in Reminders (1:48) Start Before You’re Ready (2:45) Good Systems Before Scaling (3:59) Hire Mentors (6:29) Work In and On the Business (7:24) Erin’s Open Hour Sales Call (7:54) Think Like a Big Business Before Becoming Big (8:51) Good Labor Budget (10:10) Understand Taxes (11:15) Good is the Enemy of Great (13:09) You Are Not Your Business (16:14) Never Stop Learning (20:00) Please Share What You Took Away ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Mar 2, 2023 • 10min

413. “The Payless Price Prank” How Payless Shoes Can Help You Raise Your Prices & Provide More Value To Your Clients

This was such a cool story and has so many parallels to value, price, and your business that I had to share it on today's short episode. I want to share a Payless Shoe Store prank that was pulled to show you the difference between price and value and what that means for your coaching business.   Time Stamps:   (0:42) Payless Shoe Prank (2:42) Value vs Price (6:24) What Your Potential Clients Are Going Through ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 27, 2023 • 35min

412. How Our Client Gillian, A Mom of 5, and Former Critical Care Nurse, Overcame People Telling Her “She Shouldn’t Start Her Business” To 3x’ing Her Income in Just 4 Months of Joining IFCA

For all the mom's, nurses, and those wondering if they have what it takes to be their own boss, Gillian is a prime example of someone taking destiny into their own hands. Gillian transitioned from nursing to online coaching, trying to figure it out on her own while listening to this very podcast. While the information we gave her helped, she admitted she couldn't do it on her own. Since then, she's hired 4 assistant coaches, 3x'ed her income, and balances time working and raising 5 kids!   Time Stamps:   (0:29) Our Client Gillian (2:22) Transitioning from Nursing to Coaching Online (4:33) Where Gillian Was Before IFCA (6:15) Gillian’s A Ha Moment Signing Up for IFCA (9:11) Work Since IFCA (17:05) Hiring 4 Assistant Coaches (21:15) Feeling Taking the Leap (32:26) Advice to Mom’s (34:28) Where to Find Gillian ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 23, 2023 • 28min

411. Discover the Two “Sales Profit Levers” We Use To Grow Our IFCA Students' Businesses By 25% - 50% (Virtually Overnight) Without Adding ANY New Leads or Relying On Cringe Sales Gimmicks

Want to make more money in your business without a single additional lead? Today's episode is all about how to leverage the two sales profit levers we teach our students in IFCA to increase your business 25%-50% virtually overnight.    Time Stamps:   (2:24) Order of Importance Pyramid (4:53) Covering Key Terms and 4 Biggest Constraints (10:47) Improving Close Rates (11:55) The Dress Analogy (16:24) A No Comes Before the Yes (18:18) Show Rates (20:12) Improving Show Rate (23:43) Ethical Bribe ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 20, 2023 • 1h 2min

410. How To Never Hear “I Can’t Afford It” On A Sales Call Again

If you're finding sales to be more difficult this year either due to the economy or if you've just been attracting colder leads, this episode is a can't miss. This is a call recording inside of our IFCA Legacy program where I review a student's sales call and give them advice on how to improve their process and what they could do better. We hope you enjoy this style of episode and please share it with another coach who could benefit from this!   Time Stamps:   (0:00) What to Expect From Today's Episode (3:24) Reviewing Soraya’s Call (6:10) The Call Recording (6:52) Zoom Issues (11:44) Wanting to Lose 15-20 Pounds (12:42) Setting the Frame and Preframing the Commitment (17:12) Thriving During Recessions and Challenge Based Sales (24:47) Interested vs Committed (32:22) Having the Potential Client Say Yes During the Call (41:12) Handling Price Objection (49:37) Q&A ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 16, 2023 • 18min

409. A Simple 3-Step System To Tracking Your Profit & Loss In Your Business (+ How Much You Can Spend on Overhead, Labor & Marketing & Remain Profitable)

This may not be the most sexy topic to talk about but it will pay off big time in the long run. Today, we're talking accounting, numbers, and taxes and once you understand the difference between the two types of accounting I'm going to share, you'll have more money to invest wisely into your business and not into Uncle Sam's pocket. At the end, I'll share with you 3 different types of business models so you'll know what you'll want to work towards.   Time Stamps:   (0:48) The Funniest Thing in the World: Numbers (3:18) Two Different Types of Accounting (3:38) Write As Much Off As Possible (5:13) Numbers to Pay Attention To (8:40) Operating Expenses (13:05) Overhead Expenses (14:16) Net Profit (16:22) 3 Different Business Models ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 13, 2023 • 32min

408. From $0 to $80,000/mo in 9 Months: How Our ‘Powerhouse Couple’ Clients April & Arthur Built The Online Health Coaching Business Of Their Dreams Without Burnout, Wasted Time, or Overwhelm

Belief and certainty are powerful forces in this world and our guests today are prime examples of this fact. April and Arthur Rodriguez are a powerhouse couple from Texas that started their company only back in April of 2022 and quickly ascended to 80k months. We discuss the keys to their growth, hiring and growth of their team, the importance of culture and growth, and so much more!   Time Stamps:   (0:42) Quick Backstory on April and Arthur (1:35) The Entrepreneurial Journey (7:30) Committing to Getting Help (9:20) Growth and Hiring a Team (16:30) The Importance of Culture and Growth (20:38) Asking How Someone is Doing Twice (21:39) Most Proud of Moment (23:37) Working Together and Overcoming Financial Stress (26:40) Advice April and Arthur Have for Anyone on the Fence (29:15) Future of April and Arthur’s Business and Growth (31:47) Where to Find April and Arthur ---------- Follow April and Arthur on Instagram ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 9, 2023 • 13min

407. Why Becoming a “Sponsored Athlete” is A Terrible Idea… If You Want To Do “Affiliate” Deals: Here’s the Right and Wrong Way To Do It (Your Reputation is On the Line)

If you think becoming a sponsored athlete is the way to wealth, we have news for you. You'll receive pennies on the dollar promoting someone else's company while diluting your own brand equity. There's a way to do it better (hint it's on the backend). We'll explain the truth about affiliate payouts, why you should create a high ticket 1-1 coaching offer instead, and how to utilize sponsorship deals inside your offer for maximum leverage.   Time Stamps:   (0:52) Why Being a Sponsored Athlete Isn’t Worth it and What To Do (3:04) The Truth about Affiliate Payouts (4:63) Tapping Into Your Audience Equity (6:47) Creating a High Touch 1-1 Offer Instead (10:52) Done For You Options on the Backend ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 6, 2023 • 16min

406. Align Your Team, Audience & Clients Around A Common Goal: The Power of Crafting a Mission Statement

What is your company mission statement? Have you sat down and really thought about why your company exists? I recently bought something called LiveVac that blows my mind to be honest and I want to tell you about how their mission statement allowed for this company to grow and scale and why you should do the same as a leader in your company.   Time Stamps:   (0:40) Talking Mission Statements (1:37) Example From LiveVac (6:25) Work with Mentors to Solely Establish Culture and Mission (9:19) Google’s Mission Statement (10:54) 6 Part Checklist to Making Your Own Mission Statement (14:27) IFCA’s Industry Focused Mission Statement ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

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