The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books
Apr 13, 2023 • 10min
425. What’s the Best System For Tracking Client Progress, Notes & Reminders? + How Tracking Impacts Retention + Community
What gets measured gets managed and with so many different metrics and analytics to keep track of in your business, it can become very overwhelming fast. In today's episode, I want to breakdown not only the best way to optimize tracking in your business but also share arguably the KEY to your long term success: retention. We just did a free training in our Facebook community and we want you to access to it FOR FREE! Check the link below and enjoy! Time Stamps: (1:02) Why Retention is Important and The Starbucks Difference (3:49) Our Client Vanessa (4:04) Product, Marketing, and Sales (5:09) The Importance of Culture (6:02) Community and Jetsons vs Flintstones (9:01) Check Out the Community Funnel ---------- Learn How to Recession Proof Your Business + Add $146,400 - $292,800 in Revenue To Your Business By Signing Just 2-4 Clients Per Month With Our LTV Community Funnel. >>> Link to Training
Apr 10, 2023 • 46min
424. Research-Based Coaching Tools To Get Clients To Do More Smart Stuff and Less Dumb Stuff With Trevor Kashey, PhD (Part 2/2)
Dr. Trevor Kashey, Ph.D. in Biochemistry, discusses keys to effective communication, client example exercises, analogies for coaching, starting to learn behavioral change, the line between coach and therapy, evidence-based application paradox, and where to find Dr. Kashey.
Apr 6, 2023 • 39min
423. Research-Based Coaching Tools To Get Clients To Do More Smart Stuff and Less Dumb Stuff With Trevor Kashey, Ph.D. (Part 1/2)
Dr. Trevor Kashey, a Ph.D. in Biochemistry at 22, discusses transitioning from academia to nutrition coaching, focusing on human behavior change, and different coaching styles. He shares insights on smart decision-making, effective communication strategies, and the evolution of coaching philosophies to help clients lead fulfilling lives beyond just excelling in sports.
Apr 3, 2023 • 15min
422. The Most Important “Client Success” Metric You Should Be Tracking
I want to tell you a wild story that almost made IFCA close its doors only a couple years into business. I'll spare you the details here but after some client issues demanding refunds, we were left with two options. We either just keep running our then at the time fitness businesses or we go ALL IN with IFCA. We believe we made the right decision and I want to share with you the most important client success metric you should be tracking in your business. Time Stamps: (1:28) Back in 2018 (2:56) Inside the Email (6:50) Our Two Options (8:18) Your Permission to Slip Up (9:18) Two Systems on Customer Satisfaction (9:37) Green Light (12:18) Feedback Survey (14:26) If You’re Interested in IFCA ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Mar 30, 2023 • 26min
421. How Bri Shifted From an In-Person Trainer to a 6 Figure Online Coach
If you are an in-person trainer looking to make the leap into online coaching, this episode should definitely encourage and inspire you! Our client Brianna Kuhlwein (best last name ever) is joining me today to talk about her journey from big box gym in-person trainer working 12+ hours every single day to owning a 6 figure online coaching company with employees in a short timeframe. We discuss Bri's pricing for her services, showing up differently online, advice she has to in-person trainers, and more! Time Stamps: (0:15) Our Client Brianna (2:20) When Brianna First Started Her Company (4:00) Brianna’s Current Pricing and Holistic Approach (5:06) Transitioning to Online (6:40) Showing Up Differently Online (10:15) Hating Sales (13:10) Hiring (15:50) Advice to In-Person Trainers (18:38) Fear of Going Online (22:14) What’s Next for Brianna ---------- Follow Brianna on Instagram ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Mar 27, 2023 • 18min
420. How to Stop Procrastinating With Three Simple (Not Easy) Hacks
The more coaches we work with inside of IFCA, the more we see how distraction, procrastination, and fear are holding back coaches from doing the things they need to (myself included). In today's episode, I want to break down procrastination, explain why we do it, and some hacks I've been successful with in fixing bouts of procrastination. Time Stamps: (0:58) Talking Procrastination (3:09) What is Procrastination? (5:30) Why Scrolling is Furthering Your Procrastination (7:04) Fear (10:50) How We Fix Procrastination (12:06) Focus Meditation (12:53) Temptation Bundling (14:50) Accountability ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Mar 23, 2023 • 9min
419. The Number One Character Trait of Successful Biz Owners
I recently did a training within IFCA and couldn't not share it on the podcast because I believe it's that valuable. Very quick but hopefully a massive perspective shift on the 5 things that makes a successful business owner. Whether you're just starting or have been in the game for years, this will serve as an important lesson or reminder for your sustained success. Time Stamps: (0:05) Couldn’t Not Share This Training (1:10) The 5 Things That Make a Successful Business Owner (2:32) The 5 Character Traits and Skillsets (3:20) A Gratitude Practice (6:03) Why You Need This ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Mar 20, 2023 • 16min
418. 15-Minute Content Masterclass: The 3-Types of Content That Will Grow Your Audience + Convert Followers into Paying Clients (Even if You Suck at Creating Content)
We know content can sometimes feel like a struggle and a monotonous task and in today's episode, I want to teach you how to look at content from the perspective of the potential client and what stage they are at when it comes to their problem and your service. I'll share the 3 stages or lanes that your prospects are in, how to get them from one lane to another, and how to get them to take action to became a client. Time Stamps: (2:25) Your Ideal Client Is Out There (3:40) The Client Attraction Process (5:38) From Sidewalk to Slow Lane (6:46) Problem Awareness (8:10) Moving to the Slow Lane (8:38) Example/Bike Shed (11:22) Moving to the Fast Lane (13:20) Making Action Posts (13:56) How We Can Help You With Content ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Mar 16, 2023 • 22min
417. 5 Types of Stories To Tell In Your Content That Will Get You Clients (+ Make You Look Way Cooler Than You Are)
Before social media, funnels, and copywriting, we used stories to entertain, inspire, and influence others. Stories are alive and well in modern marketing and, if you aren't taking full advantage of storytelling in your content, today's episode is a can't miss! I'm going to share the 5 types of stories that will get you clients + make you seem much cooler than you are. We all need that occasionally right? Time Stamps: (0:40) First Came Stories (1:45) How Steve Jobs Presented the iPhone (5:14) Why A Story is 22 Times More Effective (6:36) The Neuroscience of Storytelling (7:25) 3 Steps to Structuring a Client-Magnetizing Story (10:55) Think of Your Life as an Album (14:37) Product Story (17:26) Values Story (18:22) Vulnerable Story (19:10) People Stories (20:13) Common Pitfalls ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Mar 13, 2023 • 20min
416. How to Deal with Negative Clients
We all have had (or will have) the clients that drain you and question why you ever became a coach in the first place. There's a way to hedge off these individuals, set the right expectations initially, and change those individual's lives forever through the process I'm going to take you through today. I want to share a few frameworks and systems we teach our students in IFCA on how to deal with negative clients. Time Stamps: (1:38) What We’ll Cover Today (2:16) What We Used To Do with Transform2gether (3:52) Socratic Coaching (5:53) Pledge Agreement (8:50) The 5 Question Socratic Belief Breaking Script (19:00) Few More Questions ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
