
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Latest episodes

Feb 9, 2023 • 13min
407. Why Becoming a “Sponsored Athlete” is A Terrible Idea… If You Want To Do “Affiliate” Deals: Here’s the Right and Wrong Way To Do It (Your Reputation is On the Line)
If you think becoming a sponsored athlete is the way to wealth, we have news for you. You'll receive pennies on the dollar promoting someone else's company while diluting your own brand equity. There's a way to do it better (hint it's on the backend). We'll explain the truth about affiliate payouts, why you should create a high ticket 1-1 coaching offer instead, and how to utilize sponsorship deals inside your offer for maximum leverage. Time Stamps: (0:52) Why Being a Sponsored Athlete Isn’t Worth it and What To Do (3:04) The Truth about Affiliate Payouts (4:63) Tapping Into Your Audience Equity (6:47) Creating a High Touch 1-1 Offer Instead (10:52) Done For You Options on the Backend ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Feb 6, 2023 • 16min
406. Align Your Team, Audience & Clients Around A Common Goal: The Power of Crafting a Mission Statement
What is your company mission statement? Have you sat down and really thought about why your company exists? I recently bought something called LiveVac that blows my mind to be honest and I want to tell you about how their mission statement allowed for this company to grow and scale and why you should do the same as a leader in your company. Time Stamps: (0:40) Talking Mission Statements (1:37) Example From LiveVac (6:25) Work with Mentors to Solely Establish Culture and Mission (9:19) Google’s Mission Statement (10:54) 6 Part Checklist to Making Your Own Mission Statement (14:27) IFCA’s Industry Focused Mission Statement ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 30, 2023 • 18min
404. 7 Secrets To Building a Thriving Client Community
In 2023, connection and community will be one of if not the most important component to your coaching program as more and more content and information is available at someone's finger tips. Learn the 7 secrets to building a thriving client community to improve the quality of your program, retention, referrals, and more! Time Stamps: (1:25) Russell Brunson’s 3 Keys to Success (2:40) Defining Community (3:50) DM Me Community (4:26) Culture, Core Values, and Community (6:40) Why Niches Get the Bitches (7:00) Community Chats (8:28) Examples of What to Post in Your Community (11:52) Creating Accountability Partners (13:30) Hiring a Community Manager (14:58) Hosting Exclusive Immersion Retreats (17:29) Desire for Continued Access To You ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 26, 2023 • 13min
403. Unlock Productivity & Creativity: How to Create Uninterrupted Time To Execute Your Most Important Tasks & Maximize Creative Thinking
Are you tired of feeling overwhelmed and unable to focus on your most important tasks? Want to tap into your full potential and unleash your creativity? In today's episode, we will be discussing the proven strategies for creating uninterrupted time to execute your goals, boost your productivity and maximize your creative thinking. Imagine being able to get more done in less time and achieve your fitness and life goals faster, join us to learn how to make it happen! So, don't miss out on this valuable information and tune in now! Time Stamps: (1:02) The CEO’s Top Goal (1:49) Jax’s First Significant Sickness (3:09) Constant Inbound Messages (4:16) Dedicating 2-3 Hours to Building the Business (6:38) Task Hopping and Mental Sludge (8:01) My Example ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 23, 2023 • 18min
402. “When Should I Launch?” - A Step-By-Step Guide To Creating A Marketing Calender For 2023
If you've been stressing out about when to launch and promote your coaching offer throughout the year, this is a can't miss episode. I want to go over our promotion calendar, the 4 levers you can use with a promotion, how to utilize your pipeline equity with your audience intelligently throughout the year, and more! Time Stamps: (0:40) Launch/Promotion Calendar (1:13) Our Client Vanessa Example (3:43) What We’ll Cover Today (4:40) What’s a Promotion/Launch? (6:41) 4 Levers to Promotion/Offer (11:52) What Problems Do You Solve? (14:24) Pipeline Equity (17:02) A Case for Manual Outbound ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 19, 2023 • 34min
401. How “Retention” Impacts Profitability, Growth & Most Importantly, RESULTS
Want to know the secret to keeping your clients motivated and engaged, resulting in long-term success for your business? In this episode, we explore the crucial topic of "Retention" and its impact on profitability, growth, and results. Discover how keeping clients engaged and motivated can lead to long-term success for your business. Learn strategies for improving retention rates, such as meaningful and intentional communication outside of check-ins and gifts, providing ongoing support, and creating an immersive community. Listen now to optimize your retention rates and achieve better outcomes for your clients. Time Stamps: (3:12) Erin’s Previous Experience with EDF (6:52) Predictable Business Revenue (10:24) Breaking Down the Math Simply (14:12) Making Money and Helping People (15:13) 5 Pillars of a Business (22:02) Why Clients Will Stay With You (22:27) 5 Strategies to Increase Retention (25:42) Attendance Tracking (31:32) Exit Interviews ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 16, 2023 • 26min
400. 6 & 7 Figure Online Coaching Delivery Models: What the Best Coaching Companies in The Industry Are Doing To Provide Exceptional Service & Value
We've boiled coaching delivery down to a science after coaching thousands of coaches and I'm going to share everything here. We've made all the mistakes (those who remember the summer assault challenge back in 2018 know what I'm talking about) and we don't want you spending weeks and months on the wrong things. There are 5 key deliverables you must implement and I'll share with you what you are actually delivering as a coach in 2023. Time Stamps: (0:36) 6 and 7 Figure Delivery Models (2:26) Phase 1: 0-10k a Month (3:00) Why I’m Talking About This (5:04) Justin and I’s Summer Assault Challenge (7:18) People Don’t Buy Programs (15:08) The 5 Deliverables (18:09) What You Actually Deliver (22:29) Phase 2 ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 12, 2023 • 11min
399. Chat GPT: What This Means For the Future of The Coaching Industry + Why I Decided To Hike Through an Ohio Winter For 13 Hours and 28 Miles (At Night)
Over the last month, you've probably heard about AI and specifically Chat GPT and it's incredible capabilities. This has a lot of implications and especially to the coaching industry. I'll share a recent story about going through my own year end Suck-Fest (shoutout Bedros Keuilian), how this applies to Chat GPT, and why you need to do hard things. Time Stamps: (0:22) Quick Story about Our Version of Suck-Fest (2:40) Where Society is Going with the Ascension of AI (5:13) What is Chat GPT? (9:30) Why You Need Hard and Difficult Things In Life ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 9, 2023 • 22min
398. Scaling Your Coaching Company: What A CEO Should Know Beforehand
If you're wanting to scale your coaching company in 2023 or it's something you desire in the future, please listen to this episode. As someone who has made all the mistakes when it comes to hiring along with scaling and selling a successful coaching company, there are some realities about leadership you need to know. I want to share the difference between two leaderships styles, understanding revenue vs profit, share a helpful perspective shift on leadership, and more! Time Stamps: (0:51) Listen If You Want To Scale Your Company (2:41) Why I’m Qualified To Talk About This Topic (3:56) IFCA Success and Staff (5:50) We’ve Made All the Mistakes (6:17) Do You Have What It Takes to Be a CEO? (8:44) Advice for Hiring (12:18) Breaking This Down (12:36) Two Types of Leaders (14:15) Revenue vs Profit (17:30) The Truth about Scaling a Company (18:33) What a CEO is Responsible For (20:44) Helpful Perspective Shift on Leading (22:36) Resource Allocation (23:61) Always Responsible for Acquisition ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 5, 2023 • 16min
397. 10 Thoughts That Helped Us Generate 6 Million Dollars Last Year
If you're ready to up your income game as a fitness coach, this episode is for you. I (Erin) be sharing the top 10 thoughts that helped us earn 6 million dollars in 2022. Whether you're just starting out or looking to take your business to the next level, these thoughts and past beliefs will hopefully help you avoid making some of the mistakes we have. Time Stamps: (1:43) Belief #1: Someone Else Can Do This Better Than Me (3:06) Belief #2: Product First (4:06) Belief #3: Holding Adults Accountable (4:51) Belief #4: A Players Want Critical Feedback (5:30) Belief #5: A Players vs B Players (6:44) Belief #6: Power of Focus (8:41) Belief #7: Business Doesn’t Exist for Your Ego (10:22) Belief #8: Going the Extra Mile for the Customer (11:57) Belief #9: No One Knows the Prospect Better Than You (13:14) Belief #10: Winning Big Means Risking Big (15:37) Our IFCA Guarantee ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!