The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Marissa Roy is back for Round 2 on the podcast and I know you're really going to enjoy this one if you're a coach. What has made Marissa so successful with Permanent Change Coaching is her deep understanding of human beings and human interaction. We dive into the soft skills of behavior and habit change and how having these skills in her business positively affects her retention, LTV, client satisfaction, and more! Time Stamps: (0:51) Marissa Intro (2:45) Main Problem That Marissa Solved (6:57) What You Know vs What You Can Deliver (10:57) Starting with Awareness (15:12) Honest Sales Call Process (17:07) Permanent Change Coaching (19:02) Early Mistakes in Business (23:42) Marissa's Metrics (31:62) Top Skills to Learn as a Coach (34:48) Roleplaying Example (42:37) Understanding Your Coaching Lens (46:10) Where to Find Marissa ---------- Follow Marissa on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Should you start a second social media account for your online fitness business? Is that a giant mistake when you've already built an audience no matter what size that already has a know, like, and trust factor with you? In our ongoing series, "Ridiculously Dumb Stuff Trainers Do", I want to explain why you shouldn't create a new account and how to leverage your existing account instead. Time Stamps: (1:52) Reliability Comes Through Shared Values, Interests, and Beliefs (3:03) Doubling Down on Your Personal Profile (4:36) It's Weird Talking to a Camera (5:10) Connection Based Content ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I want to share a really powerful tactic I implemented back in my Duggaesthetics days I think will be super valuable for you. Never forget the power of follow-ups and the relationships you've built with former clients. I want to share with you a reach out strategy I used to generate over 45k, what that script looked like, and the results. Time Stamps: (0:36) Incredibly Helpful Tactic Today (0:59) Summer Obstacles (2:40) How The Text Was Structured (7:01) Results From This Action ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Is AI going to replace you as a coach? Take over the world? Be a "infinite intern" as it's being called in some circles? I want to share my thoughts on the AI revolution, how we can take advantage of it but still put high touch personalized at the forefront of our business, and 4 specific ways we can use AI directly in your business. Time Stamps: (0:41) Using AI To Your Advantage (1:58) This Terrible Idea (3:53) Using Community (4:38) Hosting Events (6:03) Personalized High Touch (6:53) Service and User Experience (9:30) Chat-GPT Training ---------- Check Out Our AI Training in Our Free Facebook Group - https://www.facebook.com/groups/fitbizsecrets/posts/2041345356061053/ ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Along with debt, this is something I really wish I would have understood sooner. Owning a physical gym was my first exposure to having expenses and investing most online coaches don't experience especially first starting out. Fast forward to today with a net worth of multi-millions, I've learned how to use money and investments as a tool for growing wealth and growing a business. I want this same mindset shift for you too and I want you to be able to adopt the investment mindset. Time Stamps: (0:47) Debt Episode (1:00) Having the Privilege to Invest (2:30) Investment Options (4:25) The Investment Mindset (7:58) Investing In A Program ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you feel like your business isn't growing despite trying a multitude of new different things all the time, this is probably your issue. You are in invention mode where you are seeking out new operations and ways to grow your business rather than innovating what's currently working and optimizing your current systems. I want to share with you why innovation dominates invention and why. Time Stamps: (0:46) Innovation vs Invention (1:54) Weight Loss Example (3:26) Cal Newport and McDonalds Example (5:36) Our IFCA Example (7:40) Your Marketing ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Given the live nature of this call and episode with many people on at once, some unavoidable audio issues exist. We recently held a 2 and half hour Q&A with our community and we wanted to highlight a few questions and our answers on popular topics and issues we've seen with thousands of coaches. We discuss structuring your offer, how to restructure prices, position yourself as an authority AND a human being, and more! Questions asked include: (1:20) How do I get clients as a PT (7:36) How do I get more leads on my 4th launch of a low ticket offer that I want to upsell into a high ticket offer (19:03) How do I raise my prices for current clients, I want to go from charging $80/month to $1,000/month (21:52) I'm new, how do I get my first client? ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're so excited to have back on Leslie Lindsay whose first episode was all the way back in 2019. So much has happened for her since that time including us hiring her as an IFCA success coach. Leslie is a former PA turned business owner and online practitioner who started with absolutely no following. Listen in as we talk about the state of the healthcare system, why now is a perfect time to enter the online coaching space, and why former education is dying. Time Stamps: (1:41) Why Leslie Wanted Out of the Medical Field (4:21) Moral Injury in Healthcare (10:31) Status Career in Healthcare (12:31) Sunk Cost (15:01) Leslie's Tipping Point (18:51) Formal Education vs Online Mentorship (23:01) ROI on Student Loans (26:46) Becoming a Success Coach (28:01) Starting with a Complete Newbie (37:51) Showing Up As Your Authentic Self (42:37) Advice from Going Good to Great ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We couldn't not share this incredible price hack with you. We recently implemented this small shift with our sales team and the results have been insane. I want to share with you what we typically see when it comes to sales in this industry and how it's presented to the potential client, what you should do instead, and why it would make such a big difference in your coaching company. Time Stamps: (1:00) Pricing Hack on a Sales Call (1:29) 3 Reasons to Implement This (2:50) The Old Ways of Selling (7:20) Using the Word "Pre-Pay" (7:22) The Right Way (8:55) Caveat ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Are you taking advice from people who have done the thing you want to do? Or are you simply listening to advice from your current environment because it's convenient? In our ongoing Ridiculously Dumb Stuff Trainers Do series, I want to take about listening to dumb advice and how to instead start listening to smart advice. Time Stamps: (0:44) Listening to Stupid Advice (4:23) Are They Doing What You Want To Do? (5:56) Example (6:38) Side Story (9:56) The IFCA Difference (12:56) Reach Out to Us ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed