452. “More than Macros” - Learn How IFCA Client Marissa Roy Went From $5k/mo to $90k/mo By Doubling Down on Behavior & Habit Coaching Techniques

Marissa Roy is back for Round 2 on the podcast and I know you're really going to enjoy this one if you're a coach. What has made Marissa so successful with Permanent Change Coaching is her deep understanding of human beings and human interaction. We dive into the soft skills of behavior and habit change and how having these skills in her business positively affects her retention, LTV, client satisfaction, and more!

Time Stamps:

(0:51) Marissa Intro

(2:45) Main Problem That Marissa Solved

(6:57) What You Know vs What You Can Deliver

(10:57) Starting with Awareness

(15:12) Honest Sales Call Process

(17:07) Permanent Change Coaching

(19:02) Early Mistakes in Business

(23:42) Marissa’s Metrics

(31:62) Top Skills to Learn as a Coach

(34:48) Roleplaying Example

(42:37) Understanding Your Coaching Lens

(46:10) Where to Find Marissa

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Follow Marissa on Instagram

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