

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books

Jul 28, 2025 • 8min
EP | 660 - Why Your Business Feels Broken When You're Actually Winning
We've been through many trials and tribulations when it comes to how we've felt about the business at times and if you are a coach that wants to change lives through your leadership, I have some reality checks you need to know about as you progress. This doesn't get easier as you grow but the 4 things I'm going to share with you today hopefully will help you feel less alone in the process and remind you that this is what hard looks like. Time Stamps: (0:30) It Doesn’t Get Easier (1:36) Please Hit That Subscribe (2:57) #1: Your Business Is A Muscle Under Load (3:55) #2: Growth Reveals The Next Constraint (4:30) #3: Who Do We Need To Become? (5:19) #4: Action For Readiness (6:35) Quick Recap (7:18) Check Out IFCA ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Jul 24, 2025 • 39min
EP | 659 - 9 Weeks Postpartum: C-Section Recovery, Breastfeeding, Sex After Baby, and the Beautiful Chaos of Being a CEO & a Mom of Two
I wanted to update you all about what's been going on in my life in terms of my postpartum experience and what I and we have done differently the second time around that has worked better for us than the first time with Jaxson. If you are a soon to be mom or thinking about it, I want to cover what it's really been like for me at least and I hope you gain some insight and inspiration from it! Time Stamps: (1:52) Everything I’m Gonna Cover (2:54) C-Section Recovery (8:32) Breastfeeding (16:19) 0 to 1 Kid vs 1 to 2 Kids (21:27) Postpartum Thoughts (27:58) What’s Been Working (38:34) DM Me Your Thoughts and Experiences ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Jul 21, 2025 • 7min
EP | 658 - Content Makeover Series | "Why This WWE Trainer's Instagram Isn't Converting (Despite Training Stone Cold Steve Austin)
Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention. Time Stamps: (0:45) Stone Cold Steve Austin’s Coach (1:21) The Instagram Bio (3:00) Content Strategy (6:25) DM Me AI Offer ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Jul 17, 2025 • 11min
EP | 657 - Content Makeover Series | Why This Hormone Coach's Great Content Isn't Converting (And How I Fixed It in 5 Minutes)
Not getting the conversions you want with your content and your Instagram account? This episode is for you! I'm going to breakdown one of our client's Instagram's inside of IFCA and explain the need for clarity, social proof, and why you need to speak directly to a specific type of individual. Time Stamps: (0:30) Instagram Audit For One of Our Clients (1:18) Breaking Down The Bio (3:07) Clarity With Your Bio (5:08) Pin Posts Strategy (7:55) Content Angles (10:07) DM Me “AI Offer” ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Jul 14, 2025 • 14min
EP | 656 - Our Coaching Business Did $129k Cash In 48 Hours While On Vacation → Here’s How
We recently got back from a vacation trip to our lakehouse in Georgia and made 129k without opening Slack or any work app. This didn't happen overnight as we've built an incredible team and systems but this is possible for you too. I want to breakdown the 5 key steps of how we help our IFCA clients do this systematically and if you DM me "Client Engine" on Instagram, I'll send you a full 4 minute video breakdown going more into detail with this stuff. Time Stamps: (1:39) Step 1: Build An Irresistible Offer That Produces Results (3:07) IFCA Client Example (3:30) Step 2: Build A Lead Generating Machine (6:40) Step 3: A Reliable Retention Model (9:20) Step 4: Removing Yourself From Sales (10:10) Step 5: Building The Delivery Team (11:50) DM Me “Client Engine” (12:30) What I’ll Breakdown Soon (13:00) Please Share The Episode ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Jul 10, 2025 • 6min
EP | 655 - How To Create An LLC and When You Actually Need It
Short and to the point episode around a topic I get a lot of questions around and that is when should you establish your LLC and make your business legitimate. Immediately? Can I wait? The take home message in this episode is don't let it be the excuse for not taking action. Market and deliver your coaching services and establish the LLC when it becomes a constraint to growth. Listen in as I explain more! Time Stamps: (0:44) What’s an LLC? (1:40) What an LLC Does For You (3:11) What To Name Your LLC (3:41) The LLC Setup Process ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Jul 7, 2025 • 8min
EP | 654 - 5 Silent Business Killers (And What 6-Figure Coaches Do Instead)
There are 5 distinct business killers we see all the time in the industry and in today's episode, I want to help you avoid them. We'll be talking about massive action, overwhelm, solving today's problems, comparison, and patience. Then, I'll share what 6 figure coaches do to navigate these hurdles. Time Stamps: (0:48) #1: Not Taking Massive Action (2:18) #2: Too Many Things At Once (3:49) #3: Not Solving Today Problems (5:00) #4: Comparing Yourself To Another Coach (6:08) #5: Lack of Patience (7:07) Here’s What Successful Entrepreneurs Do ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Jul 3, 2025 • 13min
EP | 653 - 7 Mindset & Skill Upgrades That Separate Struggling Coaches From Scalable CEOs
Click Here To Apply For The $200,000 Scholarship! This is one of those episodes I really wish I had when I started or felt stuck on my entrepreneurship journey because what I'm going to share with you today will get you back on track and remind you what's important when it comes to being a business owner and coach. I'm going to go through the 7 mindset and skill upgrades you need to constantly be working on to eventually break through and scale as a CEO. Time Stamps: (0:30) The Real Foundation of Entrepreneurship (2:23) The Highest Level Skillset (4:00) Low Stakes Practice (4:40) Character Traits (8:24) Fear of Failure (9:40) Seeking Validation (10:09) Attachment To The Outcome (11:25) Broaden Your Time Horizon ---------- Click Here To Apply For The $200,000 Scholarship! ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Jun 30, 2025 • 7min
EP | 652 - How You Can Get Mentored by Us for Free: Our $200K Future Leaders Grant
Click Here To Apply For The $200,000 Scholarship! If you've been wanting to join IFCA for awhile but haven't pulled the trigger, take this as your sign that it's time. I'm going to share why we are giving away 200k in grants inside of IFCA and why it's your time to become the proven leader you're meant to be. Time Stamps: (0:39) Why Most Coaches Stay Stuck (1:22) Vanity to Client Metrics (2:32) Dying With The Algorithm (4:22) Becoming A Proven Leader (5:49) How The Grant Program Works ---------- Click Here To Apply For The $200,000 Scholarship! ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Jun 26, 2025 • 14min
EP | 651 - How to Know if Your Ads Are Actually Working (And What to Do if They Aren’t)
Want to know if your ads are really working so you aren't just burning money? In today's episode, I'll explain how ads actually work when it comes to lead generation and conversion in your business, the two funnels we see working really well inside of IFCA right now, how to build trust with the ad platform, and more! Time Stamps: (0:08) How To Know If Your Ads Are Actually Working (1:15) How Ads Actually Work (3:00) 2 Funnels That Work Really Well (4:50) Building Trust With The Ad Platform (10:30) How Long Does It Take For Ads To Pay Off? ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video