The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it. The market is shifting. And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated." It's that people are no longer buying information. They're buying identity. And because of that — the strategies that worked in 2021, 2022, even early 2024… they simply don't hold the same weight today. If you want to be relevant in 2026, you need to understand the deeper shift that's happening underneath the tactics — the cultural shift shaping how people choose mentors, how they commit to transformation, and who they trust with their future. Today, I'm going to walk you through the 10 coaching industry trends that we think will define the next year — and exactly what to do about them now. Time Stamps: (0:20) The Future of Online Fitness Coaching (3:26) DM Us For More Information (4:02) #1: Rise of The Hybrid Coach (5:20) #2: Niche Depth > Niche Category (6:54) #3: Coaches Are Becoming Media Personalities (8:36) #4: AI Becomes Invisible (10:03) #5: Identity and Behavior Coaching Goes Mainstream (11:00) #6: Lifestyle Optimization (11:50) #7: Death To $200 A Month Coach (13:28) #8: Community and Belonging (13:49) #9: Immersive Experiences (15:13) #10: Coaches Who Can Speak Win ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

A lot of coaches make this grave mistake this time of year and I don't want you to be one of them. After the Black Friday dust settles, a lot of coaches rest on their laurels and miss a huge buying opportunity that people are still in. On today's episode, I'm going to breakdown how to create a Cyber Monday offer that crushes. Time Stamps: (0:37) Don't Fuck Up Cyber Monday (1:32) Episode 691 and Black Friday Strategy Replay (3:12) Who This Is For (3:42) What To Offer (7:27) The Sales Process ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

We talk about our success with IFCA a lot but if you've been around awhile, you'll remember we started with a fitness coaching company called T4E systems. We do the exact same playbook for both companies and it's simple, repeatable, and hasn't burnt us out. I'll share how we were able to take T4E to 150k a month, sell it, and how we are doing the same thing with IFCA hitting 8 million a year for the past 3 years. Time Stamps: (0:40) Scaling and Selling T4E Systems (2:12) Please Subscribe and Review (2:45) When We Started T4E Systems (5:04) Easy To Sell, Hard To Fulfill (6:10) The 3 Offer Structure (8:20) The Marketing System (11:04) Paid Media (12:08) Zoom Webinar's ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

My favorite type of episodes to create right now is getting off of calls from our IFCA students, assessing their constraints and situations, plugging them into ChatGPT, and sharing the relevant pieces to help you grow and scale and that's exactly what you can expect in today's episode. We'll be talking lead quality, ad creatives, setter expectations, and much more! Time Stamps: (0:55) Slide Into My DM's Please! (2:03) 4 IFCA Student Examples (3:25) Rachel's Dream Problem (5:48) Chris and His Underperforming Setter (9:00) Nico's Feelings Around Ad Quality Dip (11:00) Grace's Leadership Opportunity (14:05) Tactical Takeaways ---------- Join Us For Our Black Friday Masterclass to Add 10k-20k To Your Coaching Business This Season on Wednesday November 19th! ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail. Time Stamps: (0:55) Leveraging Black Friday (2:20) How Discounts Hurt Our Brand (3:23) Free Masterclass (4:05) Why People Buy More During Black Friday (9:02) Adding Value Without Discounts (12:18) Reminder of Our Free Masterclass ---------- Join Us For Our Black Friday Masterclass to Add 10k-20k To Your Coaching Business This Season on Wednesday November 19th! ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Wrapping up our Peptide Masterclass series, we are going to dive into 4 important topics: A complete 12-week starter protocol you can implement today Exact dosing guidelines for men and women A framework for stacking peptides safely and effectively Resources for where to source peptides and how to learn more We'll also talk about why this is important for you as a coach and how to separate yourself in the industry in 2026 and beyond. Time Stamps: (0:08) Parts 1 and 2 (1:40) The Peptide Cheat Sheet (2:32) How I Build Protocols (3:38) Nasal Sprays For Cognition (8:23) Growth Hormone (10:08) Recovery and Tissue Repair (15:30) Insomnia Issues? Try This (16:20) Supplements (19:14) Backwater Protocols (21:05) Where To Buy Peptides (23:10) How This Applies To You As A Coach ---------- Check Out Our Peptide Cheat Sheet ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

After spending thousands of dollars and hundreds of hours researching peptides, testing them on myself, and tracking every single result—I've narrowed it down to 5 compounds that I consider absolutely non-negotiable for performance, recovery, and longevity. These aren't the flashy ones that biohackers post about for clout. These are the ones that actually move the needle. The ones I use myself. The ones I'd recommend to my wife, my clients, my close friends. And today, I'm walking you through all of them—what they do, why they work, how to dose them, and how to stack them for maximum effect. Plus, I'm covering the non-peptide compounds that I layer in—like Growth Hormone, NAD+, and this crazy molecule called SLU-PP332 that's basically 'exercise in a vial.' Time Stamps: (1:07) My Favorite Peptides (2:16) Retatrutide (R3TA) (7:21) Glow Blend (BPC-157 + TB-500 + GHK-Cu) (8:56) SS-31 (Elamipretide) (9:37) Viral AI Content Engine (10:55) Epitalon (11:49) Tesamorelin (13:34) TRT (15:01) NAD+ (16:17) SLU PP332 (17:36) Next Episode ---------- Check Out Our Peptide Cheat Sheet ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

I recently gave a peptide presentation to our team at our retreat and I went HAM on gathering information and presenting this and it was too good not to share with you too. You might be wondering though why you should care. I'll explain that, what peptides are, where they come from, and what sets them apart in this Part 1 of a 3 part series. Time Stamps: (0:27) Everything Peptides (2:10) What We'll Cover In This Series (3:07) What Are Peptides? (4:54) What Makes Peptides Different? (6:08) Viral Content Agent (7:00) Russian Research (8:30) Health and Optimization (11:45) What We'll Cover Next ---------- Check Out Our Peptide Cheat Sheet ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more! Time Stamps: (0:54) Two Problems with Getting Stuck Between 30k and 100k a Month (2:49) DM Me "7 Figure" (4:31) The Funnel Issue (7:29) DM or Lead Magnet Funnel (10:55) Sales Performance (12:54) Managing Your Sales Team (14:59) Call Reviews ---------- Apply For Our $200,000 New Client Rush Scholarship ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can use this in your coaching business to get the right eyes on you and your content. Time Stamps: (0:00) Viral Rage Bait Post (1:10) The Post (2:40) What I Did After It Went Viral (4:45) IFCA Client Example (6:25) How To Apply This In Your Business (8:25) Haters and Raving Fans (10:10) Where To Start ---------- Apply For Our $200,000 New Client Rush Scholarship ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video