The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Short and to the point episode around a topic I get a lot of questions around and that is when should you establish your LLC and make your business legitimate. Immediately? Can I wait? The take home message in this episode is don't let it be the excuse for not taking action. Market and deliver your coaching services and establish the LLC when it becomes a constraint to growth. Listen in as I explain more!   Time Stamps:   (0:44) What’s an LLC? (1:40) What an LLC Does For You (3:11) What To Name Your LLC (3:41) The LLC Setup Process ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

There are 5 distinct business killers we see all the time in the industry and in today's episode, I want to help you avoid them. We'll be talking about massive action, overwhelm, solving today's problems, comparison, and patience. Then, I'll share what 6 figure coaches do to navigate these hurdles.   Time Stamps:   (0:48) #1: Not Taking Massive Action (2:18) #2: Too Many Things At Once (3:49) #3: Not Solving Today Problems (5:00) #4: Comparing Yourself To Another Coach (6:08) #5: Lack of Patience (7:07) Here’s What Successful Entrepreneurs Do ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Click Here To Apply For The $200,000 Scholarship! This is one of those episodes I really wish I had when I started or felt stuck on my entrepreneurship journey because what I'm going to share with you today will get you back on track and remind you what's important when it comes to being a business owner and coach. I'm going to go through the 7 mindset and skill upgrades you need to constantly be working on to eventually break through and scale as a CEO.   Time Stamps:   (0:30) The Real Foundation of Entrepreneurship (2:23) The Highest Level Skillset (4:00) Low Stakes Practice (4:40) Character Traits (8:24) Fear of Failure (9:40) Seeking Validation (10:09) Attachment To The Outcome (11:25) Broaden Your Time Horizon  ---------- Click Here To Apply For The $200,000 Scholarship! ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Click Here To Apply For The $200,000 Scholarship! If you've been wanting to join IFCA for awhile but haven't pulled the trigger, take this as your sign that it's time. I'm going to share why we are giving away 200k in grants inside of IFCA and why it's your time to become the proven leader you're meant to be.    Time Stamps:   (0:39) Why Most Coaches Stay Stuck (1:22) Vanity to Client Metrics (2:32) Dying With The Algorithm (4:22) Becoming A Proven Leader (5:49) How The Grant Program Works ---------- Click Here To Apply For The $200,000 Scholarship! ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Want to know if your ads are really working so you aren't just burning money? In today's episode, I'll explain how ads actually work when it comes to lead generation and conversion in your business, the two funnels we see working really well inside of IFCA right now, how to build trust with the ad platform, and more!   Time Stamps:   (0:08) How To Know If Your Ads Are Actually Working (1:15) How Ads Actually Work (3:00) 2 Funnels That Work Really Well (4:50) Building Trust With The Ad Platform (10:30) How Long Does It Take For Ads To Pay Off? ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you are wanting to scale your coaching business in 2025 and beyond, please learn from our lessons and successes. I wish I had this episode when I was coming up because I would have avoided countless hours of things that just don't work. I'll explain the Jordan and I with our Transform2gether program, what contributed to that, and why those principles still work right now.   Time Stamps:   (0:28) Mom Brain = 3rd Time’s A Charm (1:48) Our Backstory (3:43) How Transform2gether Exploded (6:28) Email Is Where People Go To Buy (8:28) Cutting Out Things That Don’t Matter (10:04) Who You Need To Become (12:38) Start With These 5 Shifts ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I (Jordan) was recently on an expert panel hosted by Trainerize and I wanted to share the discussion with you our podcast fam. We talk about how to stay relevant as a coach in 2025, how to automate certain administrative tasks, how to avoid burnout as a business owner, and more!   Time Stamps:   (4:02) Why People Pay For Personal Trainers (6:50) Staying Relevant As A Coach (9:24) Automating Administrative Tasks (17:52) Going Overboard with AI? (20:15) Burnout (24:50) Firing Your Clients ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

There are seemingly endless options when it comes to your offer structure and depending on what coach or guru you listen to, they all work. After helping thousands of online fitness coaches and selling a fitness coaching company, there are certain offers structures that just plain don't work and we don't want you to spend hours and hours trying something that is doomed to fail. I'm going to cover the 5 offer structures that will sabotage your business and what to offer instead.   Time Stamps:   (1:05) What We’ve Done In Business (2:40) Mistake #1: Coaching Length Options (3:23) Mistake #2: One Time Offer Programs (4:02) Mistake #3: Live Zoom Workouts (4:55) Mistake #4: Group Coaching Too Soon (5:35) Mistake #5: Tiered Options  (6:28) Bonus Tip ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our profit series, the limiting belief I hear all the time inside of IFCA from coaches is "should I share my profit numbers with my team?" Yes and there's a right way and a lot of very wrong ways to go about this. In this episode, I'll explain why you should be transparent with your team, how to cut the right costs to be more profitable, the concept of strategic costs, and more.   Time Stamps:   (0:48) A Limiting Belief I Hear All The Time (1:48) How Not To Go About It (4:12) Profitable Companies Invest Back Into Their Business (7:01) Cutting Costs To Be More Profitable (7:32) Strategic Costs (9:53) Prepping For A Bodybuilding Show Analogy ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's episode is the profit conversation you probably haven't had but need right now. I'm not going to go into all the logistics and boring facts about why profit is important. Instead, I'm going to share with you why profit is about making you and your company better for your clients, your team, and the world. I'll also talk about why business owners resist profits and how you can be different.   Time Stamps:   (0:22) The Not Boring Profit Series (1:20) Profit Is About Being Better (2:41) Why Business Owners Resist Profits (5:02) The Person You Need To Become ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed