The Fitness Business Podcast with Erin Dimond and Jordan Dugger cover image

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Latest episodes

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Apr 7, 2025 • 5min

628. 3-Minute Mindset Shift: This One Reframe Will Make You Fall in Love with Your Business Again

I wanted to share a quick mindset shift episode and a story I recently told at our 7 figure mastermind retreat all about how we look at the journey of entrepreneurship. Don't want to spoil anything here but I hope this inspires you whenever you listen to it.   ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Apr 3, 2025 • 11min

627. How to Raise Your Prices Without Losing a Single Client

In today's episode, we’re diving into one of the most important and most terrifying parts of growing a business. Raising your prices. But not just raising them, raising them without losing a single client. I’m going to break down how to shift your mindset, communicate and raise the value of your coaching service, and implement price increases in a way that's a win-win and gets results.   Time Stamps:   (0:14) Raising Your Prices (0:45) Price vs Value (2:06) Why Undercharging Hurts (3:23) The Math Behind This (5:16) Two Ways To Enact The Price Change (7:24) What If People Say No? (9:25) Your Next Immediate Step ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 31, 2025 • 5min

626. How to Use Instagram Stories to Convert More Clients (Without Being Online 24/7)

As promised via our last episode (definitely check it out if you haven't), we're going to be talking about Instagram stories and how to show up on them to not only show a more authentic side of you but also covert viewers into clients using this framework.   Time Stamps:   (0:11) Using Instagram Stories (1:15) The Stories Weekly Framework (3:45) Two Bonuses ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 27, 2025 • 10min

625. 30 Days of Scroll-Stopping Fitness Content Mapped Out for You

Whether you've hit a rut with your content creation game or angrily staring at your phone wondering what to post, we've got you in today's episode. We're going to breakdown a super simple content plan that has been working for our top students inside of IFCA so you'll never have to feel stuck again and attract genuine interest to your coaching offer.   Time Stamps:   (0:35) Simple Content Plan (1:45) Day 1 Post (3:11) Day 2 Post (4:10) Day 3 Post (5:12) Day 4 Post (7:12) Day 5 Post (8:52) Next Episode ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 24, 2025 • 12min

624. Entrepreneur Time Management 5 Min System: Escape Overwhelm & Work on What Moves the Needle

For entrepreneurs and coaches, effective time management can separate you from the rest of the industry and it took me 7 years to find a system that I finally stuck to that works at every level from 6 to 7 to 8 figures a year. In this short episode, I'm going to explain why your calendar is your best friend and the micromanaging asshole boss that's always looking over your shoulder if you want to follow through your promises to yourself on a daily and weekly basis.   Time Stamps:   (0:16) Time Management For Coaches (2:40) Step 1: List of All Responsibilities (3:55) My Example (6:00) Time Estimation (6:51) Your Calendar Becomes Your Boss (8:22) Recapping At The End Of The Day ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 20, 2025 • 10min

623. How to Use Instagram’s Trial Feature to Go Viral & Get Free Clients

This might be the craziest growth hack I've ever seen when it comes to Instagram and I'm not sure how long you have to take advantage of this opportunity so listen up! If you want more views, followers, and ultimately clients for free, I'm going to walk you through the trial feature Instagram currently has, how to use it, and how to setup a 25 day strategy to go viral.   Time Stamps:   (0:22) Crazy Instagram Strategy (1:47) The Trial Framework (2:42) How It Works (3:42) Two Step Post and Follow Me CTA (4:56) Creating A High Converting Reel (6:59) 25 Day Strategy (8:09) The Importance of The Hook (9:22) The Action Plan (9:49) DM Me Replay ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 17, 2025 • 6min

622. The 30-Second DM Script That Books Calls and Stops You From Being Ghosted

If you're tired of getting ghosted in the DM's and you are about ready to give up when it comes to DM outreach, listen to this episode. Trust me, I've been there. It's demoralizing after awhile but we found a two message solution that gets people to respond and you can do it acting like an actual human who cares and wants to provide value and a effective solution.   Time Stamps:   (0:35) Getting Ghosted In The DM’s (1:36) The First Two DM Messages (1:46) The Strategy: Be Human (3:23) Second Voice Message ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 13, 2025 • 17min

621. The 5-Step Formula to Get ChatGPT to Write Like a Human (And Why AI Is Essential for Your Business)

It's time you start using AI if you haven't been and it's time to upgrade how you use it because this shit is getting wild and it's only the beginning. In today's episode, I'm going to share the best ways to use AI right now for your online health coaching business and even your life outside of work.    Time Stamps:   (0:36) Using ChatGPT For Flights (1:55) Firehose Style Information (2:50) Saving Time and Optimizing Content (3:26) Client Support (4:57) Client Results (6:30) What Is AI? (8:30) Starting with ChatGPT (9:35) Getting AI To Sound More Like You (12:30) Optimizing Your Offer (15:25) If You Ask “Why” About Everything (17:00) DM Me “AI” ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 10, 2025 • 9min

620. The 3-Minute IG Ad Blueprint That Fills Your Calendar

If you've been struggling to generate quality leads in your business or feel stuck because you feel like you're not gaining any traction with your follower count, this episode is for you! I'm going to share what mistake most coaches are making when it comes to lead generation and what to do instead. I also want to share an invitation for a free masterclass we are having that will dive much deeper into this topic.   Time Stamps:   (0:28) Lead Generation (1:08) Lead Generation vs Lead Nurture (2:38) Burning Out (3:23) A Strong Offer First (3:58) Our Free Masterclass (6:38) Running Ads (7:38) Importance of Tracking (8:43) Booking A Free Call With Us ---------- Click Here To Register For Our Free Viral Engine System Masterclass! ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 6, 2025 • 6min

619. [5-Minute Value Series] The Simple Testimonial Framework That Converts

Welcome to the first of many 5 minute value series episodes where we will give you tangible and actionable direction and information that will help you grow your online coaching business without all the fluff. If you are a loyal listener, you know I like to talk  but I know your time is valuable. In today's episode, we're going to cover testimonials, why they are so important, the mistakes that most coaches make with them, and the exact process we teach our clients in IFCA. ---------- Carousel Example From IFCA ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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