The Fitness Business Podcast with Erin Dimond and Jordan Dugger cover image

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Latest episodes

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Dec 23, 2024 • 16min

599. Why Fitness Coaches with 10K+ Followers Are Still Broke (And How to Fix It)

Your engaged audience is a potential goldmine and most coaches don't understand the value of the audience they've built and how they can help their audience in a personalized way and build a great business. In today's episode, I'm going to breakdown how to get to 7 figures a year if you have a following of 10k or more (or even if you don't) and how to stay top of mind when your prospect is looking to make a purchase.    Time Stamps:   (0:35) You Know What’s Annoying? (3:03) Lead Management/Lead Nurture Issue (4:35) 3 Ways To Grow A Business (7:28) DM Me For The Client Calculator (9:30) 7 Figures A Year With Ease (11:55) SMS CRM ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Dec 19, 2024 • 12min

598. The Content Formula That Generated Us $750K Last Month (Do This!)

Wanna make your content creation uncomplicated and effective? We are always testing and seeing what is working and the system I'm going to share with you today is absolutely crushing for us and our IFCA students. We'll breakdown what types of posts to make, frequency, when and how to ask for direct sales in your content, and more!   Time Stamps:   (0:27) Our Content System That Made Us 750k This Month (1:15) Content Is Ever Evolving (1:47) When We Started Our Business (2:22) Value Content (3:10) Lists (4:55) Steps/Frameworks (6:45) Viral Posts (8:13) Humor/Polarization (9:12) Asking For The Sale/Direct Offers (10:54) Recap ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Dec 16, 2024 • 16min

597. STOP Losing Sales to Spousal Objections: Use This ‘P.A.I.D.’ Framework to Boost Close Rates (Without Being Manipulative or Pushy)

If you can't take losing another sale to the spousal objection, today's episode is for you. Trust me, this used to be an issue for me too. As you'll hear in the episode, I once asked a prospect, "Do you also ask your husband for permission to eat too?" Not the best strategy. After thousands of calls, we've nailed a framework called the PAID framework to handle this objection with ease. I'll break it all down and give you examples along the way!   Time Stamps:   (1:11) Our PAID Framework (2:25) Quick Backstory (4:20) What Not To Do (5:30) The Objection As A Collaborative Discussion (6:56) Align With Their Values (7:41) Illuminate The Issue (9:15) Direct The Next Steps (11:58) Bonus Tip (16:00) Please Rate/Review ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Dec 12, 2024 • 20min

596. The 'DM Magnet' Method: 5 Instagram Story Posts To Make Prospects Come To You Ready to Buy

There are ways to get your DM's flooded with messages in a way that's not spammy and will build your know, like, and trust factor quicker. Using Instagram stories strategically can have a huge ROI on your lead generation efforts and in today's episode, I want to share 5 specific strategies that have been working really well for our clients in IFCA that you can steal and start using today!   Time Stamps:   (0:15) How I Used To Do DM’s (1:04) Our IFCA Client Wins Channel (1:27) Permission vs Interruption Based Marketing (2:20) The Lead Magnet Strategy (4:50) Turning These Into Content Pieces (5:41) The Bike Shed Effect (9:21) The Pole Powerhouse (11:24) Reaching Out To Poll Participants (12:01) The Free Training Story Strategy (15:12) Selling The Method (17:44) Double CTA’s (18:00) Don’t Be Afraid To Message People (18:38) Action Steps ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Dec 9, 2024 • 26min

595. How To Do The MOST Important Part Of The Sales Call That Nobody Talks About… Your PITCH

An overlooked part of the sales process that is so important for your prospect to remain attentive and truly understand your offer is around your PITCH. If you don't know what a pitch is, that's okay. I'll cover everything you need to know about it in today's episode along with some advanced sales tactics around creating pillars, marketing linking, and what is called a "double tie down". If any of those peaked your curiosity, press play!   Time Stamps:   (0:45) Your Pitch (2:27) The SELLING Framework (5:21) 3-4 Main Pillars (6:31) Market Linking (8:20) A Double Tie Down (10:09) A Better Version of “Does That Make Sense?” (14:32) Our Offer Scorecard (15:21) IFCA’s Pitch ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Dec 5, 2024 • 16min

594. Stop Cold DMing! Here’s a 5-Step Conversation Formula to Attract Clients Without Feeling Salesy

There's a better way to use DM's in your business and do it in a way that doesn't make you feel like a weirdo. I get it. They can be awkward but they don't have to be. In this episode, I am going to share how to craft great DM's, how to relate over common ground, how to shift to talking about their goals, and what happens after.   Time Stamps:   (0:18) Getting Chicks To Your Party (1:26) Crafting Great DM’s (1:56) Why You Should Listen To Me (2:36) DM’s Can Feel Awkward (4:17) Relate Over Common Ground (5:23) 8 Mile Reference (6:28) Shifting The Conversation To Their Goals (8:59) DM Example (11:39) My Favorite Part (14:20) Not Everyone Will Reply ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Dec 2, 2024 • 11min

593. A Simple Mindset Shift to ‘Trick Your Brain’ to Love The Hardest Parts of Entrepreneurship

If you've been going through it lately as a business owner or you're thinking about starting one and wondering if you have what it takes, today's episode is for you. You have to be a little crazy to do this and do it for awhile and there are ways to train yourself to be more resilient and knowing how to push past the discomfort. I'll share my thoughts on what I believe it takes and why this game ultimately comes down to finding your flow and fulfillment in the process.   Time Stamps:   (0:10) Owning A Business is Brutal (0:30) Hearing My Dad Cry Early In Life (1:55) How To Become A Little Crazier (3:13) How To Know If Entrepreneurship Isn’t For You (4:07) You Can Train Critical Skills (7:40) Flow State and Fulfillment (10:06) Please Leave A Rating and Review ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Nov 29, 2024 • 10min

592. How to Use the ‘Jake Paul’ Effect to Get More Instagram Followers

If you want to be a consistent content creator for your health coaching business in 2025 and stand out among the rest, you won't want to miss today's episode. I want to share what has been working incredibly for our coaches inside of IFCA and how they are driving hundreds of organic leads. I'll give you some real coach examples and steps/frameworks to follow to make your content machine run like butter.   Time Stamps:   (0:25) What’s Your Goal with Your Content? (1:15) Quick Backstory (2:01) Attention Flocks To The Fearless (2:37) Creating Content Like Mini-Lead Magnets (4:13) Deep vs Wide Content (4:45) IFCA Student Vanessa Example (8:00) Model and Modify ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Nov 25, 2024 • 12min

591. 7 Steps To Build a $50k/mo Health & Fitness Biz in 90-Days [if I had to start over]

If I had to start over knowing everything I know now, this is how I would build a 50k a month health and fitness business from scratch. First, I want to share a deeply personal story of something I went through not too long ago, how I ultimately got through it, and why rebuilding is absolutely possible for you if you are ever in that situation.   Time Stamps:   (0:35) Context On This Challenge (1:36) My Hardest Period Of Time When Jaxson Was Born (4:33) How I Would Start (5:35) High Income Niche (7:00) Ads and The DM’s (9:32) Backend Offer (11:02) Following A Proven Roadmap ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Nov 21, 2024 • 38min

590. 23 Year Old Jack LaTorre’s $60k/mo Content Strategy That Added 100k Followers in 9 Months

If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to over 104k followers!   Time Stamps:   (0:25) Jack’s Story (3:23) Jack’s Specific Niche (6:18) Getting Help Early On (10:33) Jack’s Organic Strategy (13:36) Going Deeper With Content (20:40) Challenges Coming Into IFCA (21:48) Jack’s Deliverables (28:13) Understanding Logistics (30:48) The Future and Jack’s Why (33:03) Rapid Fire Questions (35:41) Advice To Anyone On The Fence ---------- Follow Jack on Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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