The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I'm here to tell you… it's actually SO much harder to build a business that way. And I know because I've lived it. In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection especially right now, and more! Time Stamps: (0:32) Why Low Ticket Is So Much Harder Than High Ticket (2:05) When I First Started Online Coaching (4:45) Perceived Value of Low Ticket vs High Ticket (6:23) High Ticket Sales Are Easier (7:07) Human Connection (8:05) The Math (10:15) Massive Audience or Brand Exception ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today's concept, the better off you'll be in the future! Time Stamps: (0:28) Using Both Content and Ads (2:50) The 3 Main Buckets You Need In Business (3:40) What Is A Network? (6:50) The Math with Leads (7:48) The Fuel and Fire ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Instagram just launched a new feature that will be a game changer for anyone selling a high ticket service like you. You can now use Instagram like a mini-sales funnel, linking back to a pinned post that sells your coaching. I'll break it all down in this episode along with how to structure that pinned post to maximize applications and show up rates. Time Stamps: (0:10) Views Don't Equal Clients (1:28) Party Vibe (1:44) IFCA's Offer (2:02) Instagram's New Feature (2:30) The Process (3:50) Framework For The Pinned Post ---------- Click Here To See Step By Step What Joining IFCA Actually Looks Like ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

We all have slumps but in our lives and in our businesses and Jordan and I are no different. At least once a quarter I am in tears wanting to burn it all down. But, what I keep going back to during hard times is today's topic: facts. Data is what we as business owners should always go back to rather than relying on our feelings. DM me for the tracker I mention in today's episode and I promise the hard times pass. Time Stamps: (1:05) Real Time Coaching (6:20) Data Constraints Tracker (12:00) The Benchmarks (16:15) The Decision Tree ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

How well do you know your ideal customers? Is this something you put the necessary time and attention into? A recent visit at Virgin Hotels in Nashville reminded me just how important this is and how far you can go to surprise and delight as I found lube and a vibrator at the bottom of their nightstand. We'll talk through how this applies to your business, retention and referrals, and why we should be friends if you feel the same way. Time Stamps: (0:10) The Backstory (2:30) Knowing Your Customer (4:12) The Parent Letter (4:43) The Touch Points (6:10) Retention and Referrals ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Before you make your next hire, listen to this episode. The first step to successful delegation is understanding first where your time is going. Much like counting macros, time is no different when it comes to achieving your business goals. I want to share what we have our IFCA students do to assess their time, what order of operations looks like with delegation, what to delegate first as a coach, and more! Time Stamps: (0:09) Delegating In A Way That Works (1:50) DM Me "Time" For The Resources (2:29) Toggl App (3:45) One Week Time Study (5:20) Delegation with Order of Operations (11:20) What To Delegate First As A Coach (13:30) Metrics That Prove Delegation Is Working ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Welcome back to another Content Makeover Series where I destroy and rebuild someone's Instagram and help them standout amongst the rest. Today's willing victim is our good friend David and I'll take his rather generic positioning and elevate it to badass. Time Stamps: (0:36) Fixing David's Instagram (1:29) Vagueness (2:31) Tying Together With Content ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Not everyone will be ready for your core offer and that's why, if you want to be a smart business owner, you'll have a VIP tier that anchors your core offer's price and value but more importantly, have a down-sell offer to build your ascension pipeline. I'll breakdown when a down-sell makes sense, what it looks like and how to offer it after objection handling the core offer, positioning it as a re-offer to previous unsigned clients, and more! Time Stamps: (1:17) 2% Rule and VIP Tier (2:45) When A Down-Sell Makes Sense (4:09) What A Downsell Looks Like (5:22) Pricing The Down-Sell (6:09) How To Pitch It (8:42) Re-Offer ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

Alex Hormozi recently broke a Guinness World Record for most non-fiction books sold in 24 hours and rose the charts of all time releases leaving only JK Rowling at the top. This was no accident and mutinously planned. So much so he recorded a Youtube episode before the launch calling his shot of selling 3 million plus books. How does this apply to you as a coach? There are key takeaways we must talk about both on what to do and why this wouldn't work for most coaches. I'll break all of this down in today's episode. Let us know if you enjoy this timely style episode! Time Stamps: (0:08) Alex Hormozi's Recent Record Breaking Book Launch (4:14) What Hormozi Did (5:28) #1: Personal Brand (6:10) #2: Email (7:34) #3: Give Bonuses Not Discounts (8:34) #4: One Simple Funnel (9:52) #5: Show Up Consistently and Sell Hard (12:45) What To Do This Week (14:30) Ads Episode ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video

If Ozempic and GLP-1's have felt like direct competition and an easy solution compared to your online fitness coaching service, what is happening right now might turn the tables. The manufactures of this drug are currently being sued for over 2 billion dollars and this opens up some marketing for you as a coach. There's a right way to go about this and a wrong and I'll talk about both in this episode. Time Stamps: (0:40) This Is One You Should Be In The Know About (2:15) What Are GLP-1's? (3:05) Details Around The Lawsuit (4:50) Your Positioning (7:18) Quick Fix vs Identity Change (8:14) Storytelling Over Statistics (9:20) Educate, Don't Panic (11:06) Offer Positioned For Post-Ozempic (13:38) Enjoyed This Trending Topic Style Episode? ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video