The Fitness Business Podcast with Erin Dimond and Jordan Dugger cover image

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Latest episodes

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Mar 13, 2025 • 17min

621. The 5-Step Formula to Get ChatGPT to Write Like a Human (And Why AI Is Essential for Your Business)

It's time you start using AI if you haven't been and it's time to upgrade how you use it because this shit is getting wild and it's only the beginning. In today's episode, I'm going to share the best ways to use AI right now for your online health coaching business and even your life outside of work.    Time Stamps:   (0:36) Using ChatGPT For Flights (1:55) Firehose Style Information (2:50) Saving Time and Optimizing Content (3:26) Client Support (4:57) Client Results (6:30) What Is AI? (8:30) Starting with ChatGPT (9:35) Getting AI To Sound More Like You (12:30) Optimizing Your Offer (15:25) If You Ask “Why” About Everything (17:00) DM Me “AI” ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 10, 2025 • 9min

620. The 3-Minute IG Ad Blueprint That Fills Your Calendar

If you've been struggling to generate quality leads in your business or feel stuck because you feel like you're not gaining any traction with your follower count, this episode is for you! I'm going to share what mistake most coaches are making when it comes to lead generation and what to do instead. I also want to share an invitation for a free masterclass we are having that will dive much deeper into this topic.   Time Stamps:   (0:28) Lead Generation (1:08) Lead Generation vs Lead Nurture (2:38) Burning Out (3:23) A Strong Offer First (3:58) Our Free Masterclass (6:38) Running Ads (7:38) Importance of Tracking (8:43) Booking A Free Call With Us ---------- Click Here To Register For Our Free Viral Engine System Masterclass! ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 6, 2025 • 6min

619. [5-Minute Value Series] The Simple Testimonial Framework That Converts

Welcome to the first of many 5 minute value series episodes where we will give you tangible and actionable direction and information that will help you grow your online coaching business without all the fluff. If you are a loyal listener, you know I like to talk  but I know your time is valuable. In today's episode, we're going to cover testimonials, why they are so important, the mistakes that most coaches make with them, and the exact process we teach our clients in IFCA. ---------- Carousel Example From IFCA ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 3, 2025 • 26min

618. Scaling with A-Players

In a past episode, I talked about how to recruit, interview, and hire A level talent. That was only part of the equation because growing and keeping them will be the reason your company thrives or merely survives and operates like all the others out there. In today's episode, we're going to cover the essentials on how to develop and lead your team, understand their goals and desires, help them through their weaknesses, and how to create a true culture of growth.   Time Stamps:   (0:52) Retaining A Players (1:40) What We’ll Cover (1:55) Demonstrate It (3:02) Examples In Your Business (4:55) Knowing What Their Goals Are (6:11) When They Don’t Know Their Goals (7:37) T4E Example (10:30) Growth Through Action (13:37) What Painting The Vision Looks Like (17:47) Example of Giving Feedback (20:02) A Culture of Growth (21:32) Remembering Your First Time and Praise (23:02) Making Your Challenges Someone Else’s Opportunity ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Feb 27, 2025 • 17min

617. The Referral-Objection IOU Play That Made Us an Extra $20K in 5 Days // Steal This Strategy //

We all know the best way to overcome objections is to not have them in the first place (which we will get into how to show up better for yourself and why that's so important) but when they do happen, it's important to have some strategies and tactics in your back pocket and what I'm going to share with you today made us and our IFCA clients thousands of dollars we wouldn't have made otherwise. We'll go over the IOU strategy when it comes to referrals, prerequisites of being a great coach and salesperson in the first place, share a bonus ambassador strategy with you, and more!   Time Stamps:   (1:02) The Best Way To Overcome Objections (1:17) Our Former Company T4E Systems (4:39) Being The Leader For Your Prospects (6:39) Prerequisites For A Great Salesperson (9:04) Tom Cruise Example (10:14) Objection Handling (12:04) Referral Tactic (14:09) Bonus Time: Ambassador Program (16:44) Please Leave A Rating and Review ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Feb 20, 2025 • 13min

616. How to Find High-Paying Clients Anywhere (Even While Your Wife is in Labor)

You can make connections and find potential clients anywhere (you can even make money while your wife gives birth). As health and fitness coaches, it's important to remember that our job is to help those live their best lives and the statistics don't lie: we are far from that reality as a society. We need coaches like you to improve the lives and futures of others and that will require you to get uncomfortable and talk to people in real life sometimes. I'll share with you some strategies that have helped me and give you some homework to start implementing this week!   Time Stamps:   (0:42) Finding Clients Outside of Social Media (1:15) Finding Clients In The Labor and Delivery Room (2:58) Where We Find Clients (5:26) My Regional Sales Director Days (7:05) Niches and Examples (8:30) How To Start The Conversation (11:22) Your Homework (12:12) Our Client Engine System ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Feb 17, 2025 • 35min

615. How to Recruit, Interview, and Hire A+ Team Members

A great business is built for great people by great people and finding and hiring A+ level talent is what separates the good from the exceptional companies out there. We've done our fair share of hiring over the years and I wanted to share my insights and thoughts with you on today's episode. Whether you are making your first hire or your 30th and want to avoid some mistakes you might be overlooking, save this episode for future use and growth!   Time Stamps:   (0:24) Office Upgrade (1:25) How Not To Hire: Proximity (4:07) Recruit and Getting Leads (6:07) Hiring Upper Echelon Roles (8:38) Knowing What You’re Looking For (11:36) Relentless Growth Core Value Example (14:51) Hire Based Off Skills Not Experience (17:33) Testing Competence (22:58) Commitment (25:03) Asking About Other Roles (27:41) Example Interview Questions (29:39) Creating A Rubric (34:08) Action Steps Going Forward ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Feb 13, 2025 • 10min

614. Stop Scaring Away Clients! 6 Marketing Hacks to Make Fitness Feel Effortless

As coaches, it's our job to turn obstacles and problems into solutions in our prospects and customers minds and lives. If this isn't evident in your marketing and your messaging, you're probably scaring people away. In today's episode, I'm going to explain 6 marketing hacks you can start using today to attract your ideal clients and give them what they want and need.   Time Stamps:   (0:27) Quick Fixes vs Hiring A Coach (1:30) Meditation vs Xanax (2:44) 6 Simple Objection Counters (7:22) Simplify Meal Prepping ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Feb 10, 2025 • 14min

613. Big Facts or B.S.? The Truth About Scaling an Online Fitness Coaching Business

It's been a long time since Erin and I recorded a podcast together and we (I) thought it'd be fun to do a quick round of Big Facts or B.S. when it comes to starting and scaling your online fitness business. Let us know if you enjoyed this style of episode! Topics include:   - Big Fax or Bullshit - Health Coaching Industry Too Saturated? - Zero Dollar Startup Capital? - Jordan’s Love Making Ranked - Jordan On A Deserted Island - AI Replacing You? - 10,000 Followers To Be Successful? - Client Drop-Off’s ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Feb 6, 2025 • 31min

612. From 5K to CONSISTENT 20K Months in 6 Months with Victoria Hartcorn, Christian Mom of 2 Toddlers

If you are a mom and you want to take your online coaching business from side hustle to full time, this is a can't miss episode! We shared a portion of this episode in Episode 609 and wanted to share the rest with you on today's episode. Victoria is a fitness and nutrition coach for ambitious women over 30 with 18 years of experience. In this episode, we discuss why clarity beats a massive following, faith and motherhood, life changes since growing the business, and more! Topics include:   - Victoria’s Start - The Boat Dock Never Stops Moving - Clarity Beats A Massive Following - Improving Your Offer - Husband Pivoting To Something Different - Motherhood - Faith and Motherhood - Seeing The Opposite Side - Life Changes Since Growing The Business - Advice To Anyone On The Fence - Where To Find Victoria ---------- Follow Victoria on Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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