The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you are a mom and you want to take your online coaching business from side hustle to full time, this is a can't miss episode! We shared a portion of this episode in Episode 609 and wanted to share the rest with you on today's episode. Victoria is a fitness and nutrition coach for ambitious women over 30 with 18 years of experience. In this episode, we discuss why clarity beats a massive following, faith and motherhood, life changes since growing the business, and more! Topics include:   - Victoria’s Start - The Boat Dock Never Stops Moving - Clarity Beats A Massive Following - Improving Your Offer - Husband Pivoting To Something Different - Motherhood - Faith and Motherhood - Seeing The Opposite Side - Life Changes Since Growing The Business - Advice To Anyone On The Fence - Where To Find Victoria ---------- Follow Victoria on Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In Part 2 of this series, I want to cover 10 simple ways to upgrade your coaching through community building, premium content upgrades, retreats, leveraging AI, and more! As fitness coaching grows in the marketplace, it's incredibly important to have an elite product that not only brings in new customers but retains current customers who love you and benefit long term from your coaching and community.   Time Stamps:   (0:37) Last Episode (1:06) Making Your Program Better (3:20) Improving Community Experience (3:55) Monthly Challenges (4:22) Premium Content Upgrades (6:18) In Person Retreats (6:46) Optimize Accountability (7:14) Leveraging AI (8:08) Celebrating Small Wins (8:47) Your Next Move ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you aren't using client surveys in your business or you want to upgrade this part of your business this year, this is a can't miss episode and podcast series. You are missing out on so much data and feedback from your clients to make your product elite and that's what will separate coaching companies in 2025 and beyond. I'm going to share the critical pillars of value, how to share the result of the result you provide, important surveys to include when, and more!   Time Stamps:   (0:34) Quick Backstory (2:50) Survey System (4:04) Building An Iceberg (6:15) A Boy Who Wanted A Dog (7:42) The Value Equation (8:28) Poor vs Great Dream Outcome (10:08) Increasing Likelihood of Success (12:06) The Result of The Result (13:29) Guarantees (15:53) People Need Quick Wins (16:48) Important Surveys To Include (19:53) Take Action and Please Share With A Friend ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I recently had our IFCA student Victoria Hartcorn on the podcast and about halfway through the interview, she dropped so much knowledge when it came to money, faith, and why God wants us to make a lot of money that we wanted to create an entire episode on it. Money mindset issues are hard enough to manage and work on and we hope this lens helps you whether you are faith based or not. Topics include:   - The Scripture and Money - Saved In Her Late 20’s - Searching For The Lord “Let Peace Be Your Umpire” ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I've tried a lot of productivity tips and tricks and have learned a lot the hard way and I don't want you to go through what I have. In today's episode, I'm going to give you 3 productivity hacks and mindset shifts to get more done in less time and be the CEO you need to be. I also have an incredible opportunity ending on Sunday you'll want to hear! Topics include:   - The 3 Big Tactics - Learned This The Hard Way - Frogs and Princes - Efficiency - Tracking Your Time - Parkinson’s Law - Announcement: We’re Taking Huge Action ---------- Apply For Our $200,000 Make America Healthy Again Grant ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We had our good friend and upcoming Legacy retreat speaker Ian Stanley on an IFCA community call and we wanted to share some of the highlights with you in today's episode. We'll cover how to be less boring in your marketing, why you should take the stick out of your ass and lighten up a bit, why email is still crushing to book calls, and more!   Time Stamps:   (3:30) The Shake Weight (5:12) How To Be Less Boring (18:18) Starting Things From An Interesting Place (23:18) Q&A ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Different style of episode but one we think you'll find really valuable (let us know if you do!) and that is answering questions from coaches just like you on topics around lead generation, sales, client contracts, leadership, and more!   Time Stamps:   (1:54) Advice On Cold Outreach and Lead Generation (6:32) Letting Client’s Out of Contracts (9:34) Sales Follow Up Call Question (12:19) Lead Generation Questions (14:54) Team Members Quitting (16:24) Our IFCA Employee Turnover Example This Year (18:04) Lead Generation and Going Viral ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed  

Avoiding massive mistakes in your business might be more important than the huge wins you get throughout your business career. I want to talk about one instance we almost did and why hiring mentors who have been there and done that is the easiest decision to make if you want to succeed long term in business. While Alex Hormozi squashed my dreams of owning a supplement company, I'm glad he did in retrospect and I'll explain why in this episode.   Time Stamps:   (1:19) What To Expect (1:35) When We Launched Transform2together (3:13) Our Hormozi Lesson (4:51) The Cost of Ignorance ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed  

As you gain more and more experience with sales, you'll come to realize there is a lot of nuance sales veterans understand that amateurs simply do not yet. One of those nuances is sales tonality and I had to learn this the hard way when taking sales calls for T4E back in the day. I would have a mostly authoritarian style tone that moms did not appreciate and my close rates sucked. Then I learned what I'm about to teach you today and our close rate skyrocketed. I'll explain the 3 types of tonality to use in sales calls and give you an example using all 3 in a mock script. Time Stamps:   (0:35) No Better Time To Be In The MAHA Era (1:07) Using Tonality To Close More Sales (1:47) Sarah Potential Client Example (3:12) The Passive Tonality (4:27) The Professional Tonality (5:12) The Authoritarian Tonality (6:29) Entire Tonality Example (8:05) Our Pitch Episode (8:15) Tonality Based on Objection (9:11) Price Objection ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

From 2013 to 2017, I was a solopreneur who took her business to 400k a year but I was absolutely burnt out working 60-80 hours a week doing absolutely everything. A shift happened in me and I learned the art of hiring, delegating, and leadership that allows us to go from 400k a year to 400k a month. I want to share those big lessons in today's podcast to hopefully inspire you and not wait as long as I did to become a leader in your business.   Time Stamps:   (0:28) From 400k a Year To 400k a Month (2:49) From 2013-2017 (4:29) Control Issue (6:49) Friends With A Doctor Example (7:32) Hiding Behind My Introversion (10:01) Love Spending Money (13:20) Investing In The Right Things (16:18) Recap ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed