In this episode of The Australian Business Podcast, Zara McGuffie sits down with Zoe Goodhardt, Partner and the Head of Growth at TAG Agency in Melbourne. In this in-depth conversation, we examine what's working in digital marketing today, the skills you need to succeed in an agency, the unique challenges women face in tech, and the importance of flexible working arrangements.

Topics covered today:

What a Head of Growth does at a marketing agency
What’s working in digital marketing right now
What areas of business are trending in 2025
What skills make someone succeed in a marketing agency
The challenges of being a woman in a tech field
Zoe’s thoughts on flexible working environments

Resources mentioned in this episode:

Connect with Zoe: https://www.linkedin.com/in/zoe-goodhardt
Free community: https://community.inflection.au/c/say-hello/
Join our Q&A in March: https://community.inflection.au/c/say-hello/
Ask a question (select the Business podcast): https://bit.ly/R-quest
Our outsourcing partner: Flexisource IT https://flexisourceit.com.au

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DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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