The Fitness Business Podcast with Erin Dimond and Jordan Dugger cover image

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Latest episodes

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Mar 27, 2025 • 10min

625. 30 Days of Scroll-Stopping Fitness Content Mapped Out for You

Whether you've hit a rut with your content creation game or angrily staring at your phone wondering what to post, we've got you in today's episode. We're going to breakdown a super simple content plan that has been working for our top students inside of IFCA so you'll never have to feel stuck again and attract genuine interest to your coaching offer.   Time Stamps:   (0:35) Simple Content Plan (1:45) Day 1 Post (3:11) Day 2 Post (4:10) Day 3 Post (5:12) Day 4 Post (7:12) Day 5 Post (8:52) Next Episode ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 24, 2025 • 12min

624. Entrepreneur Time Management 5 Min System: Escape Overwhelm & Work on What Moves the Needle

For entrepreneurs and coaches, effective time management can separate you from the rest of the industry and it took me 7 years to find a system that I finally stuck to that works at every level from 6 to 7 to 8 figures a year. In this short episode, I'm going to explain why your calendar is your best friend and the micromanaging asshole boss that's always looking over your shoulder if you want to follow through your promises to yourself on a daily and weekly basis.   Time Stamps:   (0:16) Time Management For Coaches (2:40) Step 1: List of All Responsibilities (3:55) My Example (6:00) Time Estimation (6:51) Your Calendar Becomes Your Boss (8:22) Recapping At The End Of The Day ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 20, 2025 • 10min

623. How to Use Instagram’s Trial Feature to Go Viral & Get Free Clients

This might be the craziest growth hack I've ever seen when it comes to Instagram and I'm not sure how long you have to take advantage of this opportunity so listen up! If you want more views, followers, and ultimately clients for free, I'm going to walk you through the trial feature Instagram currently has, how to use it, and how to setup a 25 day strategy to go viral.   Time Stamps:   (0:22) Crazy Instagram Strategy (1:47) The Trial Framework (2:42) How It Works (3:42) Two Step Post and Follow Me CTA (4:56) Creating A High Converting Reel (6:59) 25 Day Strategy (8:09) The Importance of The Hook (9:22) The Action Plan (9:49) DM Me Replay ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 17, 2025 • 6min

622. The 30-Second DM Script That Books Calls and Stops You From Being Ghosted

If you're tired of getting ghosted in the DM's and you are about ready to give up when it comes to DM outreach, listen to this episode. Trust me, I've been there. It's demoralizing after awhile but we found a two message solution that gets people to respond and you can do it acting like an actual human who cares and wants to provide value and a effective solution.   Time Stamps:   (0:35) Getting Ghosted In The DM’s (1:36) The First Two DM Messages (1:46) The Strategy: Be Human (3:23) Second Voice Message ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 13, 2025 • 17min

621. The 5-Step Formula to Get ChatGPT to Write Like a Human (And Why AI Is Essential for Your Business)

It's time you start using AI if you haven't been and it's time to upgrade how you use it because this shit is getting wild and it's only the beginning. In today's episode, I'm going to share the best ways to use AI right now for your online health coaching business and even your life outside of work.    Time Stamps:   (0:36) Using ChatGPT For Flights (1:55) Firehose Style Information (2:50) Saving Time and Optimizing Content (3:26) Client Support (4:57) Client Results (6:30) What Is AI? (8:30) Starting with ChatGPT (9:35) Getting AI To Sound More Like You (12:30) Optimizing Your Offer (15:25) If You Ask “Why” About Everything (17:00) DM Me “AI” ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 10, 2025 • 9min

620. The 3-Minute IG Ad Blueprint That Fills Your Calendar

If you've been struggling to generate quality leads in your business or feel stuck because you feel like you're not gaining any traction with your follower count, this episode is for you! I'm going to share what mistake most coaches are making when it comes to lead generation and what to do instead. I also want to share an invitation for a free masterclass we are having that will dive much deeper into this topic.   Time Stamps:   (0:28) Lead Generation (1:08) Lead Generation vs Lead Nurture (2:38) Burning Out (3:23) A Strong Offer First (3:58) Our Free Masterclass (6:38) Running Ads (7:38) Importance of Tracking (8:43) Booking A Free Call With Us ---------- Click Here To Register For Our Free Viral Engine System Masterclass! ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 6, 2025 • 6min

619. [5-Minute Value Series] The Simple Testimonial Framework That Converts

Welcome to the first of many 5 minute value series episodes where we will give you tangible and actionable direction and information that will help you grow your online coaching business without all the fluff. If you are a loyal listener, you know I like to talk  but I know your time is valuable. In today's episode, we're going to cover testimonials, why they are so important, the mistakes that most coaches make with them, and the exact process we teach our clients in IFCA. ---------- Carousel Example From IFCA ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Mar 3, 2025 • 26min

618. Scaling with A-Players

In a past episode, I talked about how to recruit, interview, and hire A level talent. That was only part of the equation because growing and keeping them will be the reason your company thrives or merely survives and operates like all the others out there. In today's episode, we're going to cover the essentials on how to develop and lead your team, understand their goals and desires, help them through their weaknesses, and how to create a true culture of growth.   Time Stamps:   (0:52) Retaining A Players (1:40) What We’ll Cover (1:55) Demonstrate It (3:02) Examples In Your Business (4:55) Knowing What Their Goals Are (6:11) When They Don’t Know Their Goals (7:37) T4E Example (10:30) Growth Through Action (13:37) What Painting The Vision Looks Like (17:47) Example of Giving Feedback (20:02) A Culture of Growth (21:32) Remembering Your First Time and Praise (23:02) Making Your Challenges Someone Else’s Opportunity ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Feb 27, 2025 • 17min

617. The Referral-Objection IOU Play That Made Us an Extra $20K in 5 Days // Steal This Strategy //

We all know the best way to overcome objections is to not have them in the first place (which we will get into how to show up better for yourself and why that's so important) but when they do happen, it's important to have some strategies and tactics in your back pocket and what I'm going to share with you today made us and our IFCA clients thousands of dollars we wouldn't have made otherwise. We'll go over the IOU strategy when it comes to referrals, prerequisites of being a great coach and salesperson in the first place, share a bonus ambassador strategy with you, and more!   Time Stamps:   (1:02) The Best Way To Overcome Objections (1:17) Our Former Company T4E Systems (4:39) Being The Leader For Your Prospects (6:39) Prerequisites For A Great Salesperson (9:04) Tom Cruise Example (10:14) Objection Handling (12:04) Referral Tactic (14:09) Bonus Time: Ambassador Program (16:44) Please Leave A Rating and Review ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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Feb 20, 2025 • 13min

616. How to Find High-Paying Clients Anywhere (Even While Your Wife is in Labor)

You can make connections and find potential clients anywhere (you can even make money while your wife gives birth). As health and fitness coaches, it's important to remember that our job is to help those live their best lives and the statistics don't lie: we are far from that reality as a society. We need coaches like you to improve the lives and futures of others and that will require you to get uncomfortable and talk to people in real life sometimes. I'll share with you some strategies that have helped me and give you some homework to start implementing this week!   Time Stamps:   (0:42) Finding Clients Outside of Social Media (1:15) Finding Clients In The Labor and Delivery Room (2:58) Where We Find Clients (5:26) My Regional Sales Director Days (7:05) Niches and Examples (8:30) How To Start The Conversation (11:22) Your Homework (12:12) Our Client Engine System ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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