The Fitness Business Podcast with Erin Dimond and Jordan Dugger

There are seemingly endless options when it comes to your offer structure and depending on what coach or guru you listen to, they all work. After helping thousands of online fitness coaches and selling a fitness coaching company, there are certain offers structures that just plain don't work and we don't want you to spend hours and hours trying something that is doomed to fail. I'm going to cover the 5 offer structures that will sabotage your business and what to offer instead. Time Stamps: (1:05) What We've Done In Business (2:40) Mistake #1: Coaching Length Options (3:23) Mistake #2: One Time Offer Programs (4:02) Mistake #3: Live Zoom Workouts (4:55) Mistake #4: Group Coaching Too Soon (5:35) Mistake #5: Tiered Options (6:28) Bonus Tip ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our profit series, the limiting belief I hear all the time inside of IFCA from coaches is "should I share my profit numbers with my team?" Yes and there's a right way and a lot of very wrong ways to go about this. In this episode, I'll explain why you should be transparent with your team, how to cut the right costs to be more profitable, the concept of strategic costs, and more. Time Stamps: (0:48) A Limiting Belief I Hear All The Time (1:48) How Not To Go About It (4:12) Profitable Companies Invest Back Into Their Business (7:01) Cutting Costs To Be More Profitable (7:32) Strategic Costs (9:53) Prepping For A Bodybuilding Show Analogy ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's episode is the profit conversation you probably haven't had but need right now. I'm not going to go into all the logistics and boring facts about why profit is important. Instead, I'm going to share with you why profit is about making you and your company better for your clients, your team, and the world. I'll also talk about why business owners resist profits and how you can be different. Time Stamps: (0:22) The Not Boring Profit Series (1:20) Profit Is About Being Better (2:41) Why Business Owners Resist Profits (5:02) The Person You Need To Become ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

On Episode 636, we had IFCA clients Justin and Amy join us to talk about data tracking, getting leads, and their client avatar. In Part 2 which we want to share with you today, we talk about hiring and scaling. You'll get a unique perspective from their answers as they own other businesses but this was the first time they went from online coach to true owner and they shared some lessons you can learn from if you are starting to hire and train a team. Time Stamps: (2:30) Justin and Amy's First Hire and Lessons (8:38) Figuring Out Their Working Dynamic (14:30) Advice On Growing and Scaling (19:50) Where To Find Justin and Amy ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you feel like all you do is work inside the business, deliver your coaching, and have no additional time to work ON the business, this reality is keeping you stuck. I know because it kept me stuck for years even working 70 hour weeks. In today's episode, I'm going to share the difference between a creator and an operator, why you need both (or the mentality of both at different points), and how to scale without self-destructing. Time Stamps: (0:34) Why Entrepreneurs Get Stuck (1:35) Creator vs Operator (3:47) Scaling Without Self-Destruction (8:53) Being Aware Of Your Blind Spots (10:18) How IFCA Helps You ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Discover how to make the most of the time you save with AI by focusing on high-touch client interactions instead of passively watching TV. Learn the secrets to building a genuine community that fosters connection and accountability among clients. Explore how to design transformative events that create memorable experiences, both in-person and online. Finally, delve into the art of personalized coaching, emphasizing the importance of understanding clients' beliefs and emotions while using tech to enhance programming.

Discover how to reimagine your coaching business with automation tools that enhance client experiences. Explore the crucial distinction between what clients pay for versus the transformations they seek. Learn the eliminate–automate–delegate framework to free up your time. Hear about innovative technologies like HeyGen for personalized greetings and WhisperFlow to streamline communication. Get ready to elevate your coaching with AI, while maintaining the essential human connection that keeps clients coming back.

175k may seem like an astronomical amount to spend on your health (and I kind of agree) but what is more important than fueling the very thing that's responsible for your success? Your body and your brain, especially as a fitness professional. In this episode, I'm going to go deep with my protocols and what I've done over the last 20 years but more specifically what I'm doing now for optimal performance and longevity. Time Stamps: (0:23) Pain Pills and Rock Bottom (2:01) I Have Used Steroids (2:43) I'm Obsessive and Insane (4:22) Mental Focus Protocols (6:36) Peptides and Microdosing (8:06) Caffeine (8:41) Morning Routine (9:53) Sleep Optimization (12:06) NSDR (12:43) Nutrition (14:08) Training (15:36) Longevity and Hormones (16:53) More Specific Peptide Regiment ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If your life is good on paper but internally your crumbling on the inside because the healthcare industry isn't the safe and meaningful avenue you intended, this episode is for you. We have helped many health practitioners escape the formal healthcare trap and help them build a business of their own that actually helps individuals and doesn't treat them like a number. Listen in on why building your own healthcare coaching business is what it's supposed to look like, how to build an offer and find clients, the ROI of this transition, and more! Time Stamps: (0:35) Good On Paper But Crumbling Inside? (1:54) Stuck In A Broken System (2:18) Golden Handcuffs (3:17) What Healthcare Is Supposed To Be (5:32) Building An Offer and Finding Clients (6:22) The ROI (7:57) Our IFCA Client Now Coach Leslie (9:10) Do Something Today ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're tired of hearing about niching down but you still aren't charging what you are worth, our hope is this episode finally wakes you up and allows you to take action on making your offer specialized to a certain group of people who need and want a unique type of problem solved. An online fitness coach offering exercise, nutrition, and mindset coaching is a dime a dozen these days but helping equestrian riders feel better in both their body and in the saddle like Jack's coaching business at Equibody? Extremely specific and can demand more investment based on that. We'll cover why this works and more in this episode. Time Stamps: (0:45) From $299 to $1000 A Month (1:30) When Jack Came To Us (2:45) The Pricing Ladder (4:45) Health, Wealth, and Relationships ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed