
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Latest episodes

Apr 21, 2025 • 27min
632. Sex, Shrooms, and Stay-at-Home Dads: Our Most Personal Q&A Yet
Before Erin pops and goes on maturity leave, we wanted to do a fun type of episode because we know you are here for education but sometimes you just need some humor and entertainment too. Lay back and listen to our opinions on sex during pregnancy, taking shrooms, staying in contact with your ex's, and more! Time Stamps: (0:40) Laugh and Judge Us Through This (1:07) Sex During Pregnancy? (5:09) Human’s Use of Porn (9:40) Rules Around Pregnancy (10:58) Micro Dosing During Pregnancy? (12:00) Marry Broke Man? (15:35) Weight Gain and Hitting The Bricks (17:32) Staying In Contact with Ex’s (21:48) Do Children Make Relationships Stronger or Weaker? (26:20) Let Us Know If You Enjoyed This ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 17, 2025 • 7min
631. One Simple Question That Gets 80% of Clients to Extend Their Contracts
If you want to stop constantly stressing about where your next client is going to come from, listen up! I am going to share how important client retention is to your coaching business, explain the math, and give you a powerful 3 tier system to know exactly how every single one of your clients are doing on a daily and weekly basis that will forever end you getting ghosted or providing a refund. Time Stamps: (0:18) The Power of Client Retention (1:15) We Are In The Relationship and Community Business (1:38) The Math (3:10) Keeping Clients Through This Three Tier System (4:38) Exit Interviews ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 14, 2025 • 14min
630. Streamline Your Coaching Biz: The Exact Fulfillment System That Works With 70+ Clients
If you're getting stuck at 30 clients by yourself or if your team is getting stuck with fulfillment around 50 clients, we have a system to share with you. After many years of battling the same issue within T4E systems, we built a 3x3x3 system that allowed our coaches to work with 60-80 clients without burning out. Listen in as I explain the system and how it can save you hours a week and give your clients a better experience. Time Stamps: (0:12) Working With 60-80 Clients Without Burnout (1:07) Our 3x3x3 System (1:58) Avatar Clarity (3:32) Our Done For You System (6:00) The Delivery Checkpoints (7:47) Fulfillment (9:55) Coaching Calls (11:01) Open Office Hours (11:29) Ascension (12:41) Message Me For More Info ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 10, 2025 • 14min
629. What Rich Clients Want [Plus How to Package It into a $10K Offer]
Solve rich people problems. You get to charge rich people prices. If you've ever wondered how you could sell a 10k coaching package, don't miss this episode. I'll share how to attract 2% buyers, why raises your prices raises the value of your program, how to sell, market, and build this offer, and more. Time Stamps: (0:12) Recent Conversation with John Madsen (1:52) Attracting 2% Buyers (2:35) Why We Charge High Prices (3:45) Jewelry Store Owner (6:33) What Goes Into A Ultra High Ticket Offer (9:05) How To Pitch This (11:10) Marketing To The Affluent ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 7, 2025 • 5min
628. 3-Minute Mindset Shift: This One Reframe Will Make You Fall in Love with Your Business Again
I wanted to share a quick mindset shift episode and a story I recently told at our 7 figure mastermind retreat all about how we look at the journey of entrepreneurship. Don't want to spoil anything here but I hope this inspires you whenever you listen to it. ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Apr 3, 2025 • 11min
627. How to Raise Your Prices Without Losing a Single Client
In today's episode, we’re diving into one of the most important and most terrifying parts of growing a business. Raising your prices. But not just raising them, raising them without losing a single client. I’m going to break down how to shift your mindset, communicate and raise the value of your coaching service, and implement price increases in a way that's a win-win and gets results. Time Stamps: (0:14) Raising Your Prices (0:45) Price vs Value (2:06) Why Undercharging Hurts (3:23) The Math Behind This (5:16) Two Ways To Enact The Price Change (7:24) What If People Say No? (9:25) Your Next Immediate Step ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Mar 31, 2025 • 5min
626. How to Use Instagram Stories to Convert More Clients (Without Being Online 24/7)
As promised via our last episode (definitely check it out if you haven't), we're going to be talking about Instagram stories and how to show up on them to not only show a more authentic side of you but also covert viewers into clients using this framework. Time Stamps: (0:11) Using Instagram Stories (1:15) The Stories Weekly Framework (3:45) Two Bonuses ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Mar 27, 2025 • 10min
625. 30 Days of Scroll-Stopping Fitness Content Mapped Out for You
Whether you've hit a rut with your content creation game or angrily staring at your phone wondering what to post, we've got you in today's episode. We're going to breakdown a super simple content plan that has been working for our top students inside of IFCA so you'll never have to feel stuck again and attract genuine interest to your coaching offer. Time Stamps: (0:35) Simple Content Plan (1:45) Day 1 Post (3:11) Day 2 Post (4:10) Day 3 Post (5:12) Day 4 Post (7:12) Day 5 Post (8:52) Next Episode ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Mar 24, 2025 • 12min
624. Entrepreneur Time Management 5 Min System: Escape Overwhelm & Work on What Moves the Needle
For entrepreneurs and coaches, effective time management can separate you from the rest of the industry and it took me 7 years to find a system that I finally stuck to that works at every level from 6 to 7 to 8 figures a year. In this short episode, I'm going to explain why your calendar is your best friend and the micromanaging asshole boss that's always looking over your shoulder if you want to follow through your promises to yourself on a daily and weekly basis. Time Stamps: (0:16) Time Management For Coaches (2:40) Step 1: List of All Responsibilities (3:55) My Example (6:00) Time Estimation (6:51) Your Calendar Becomes Your Boss (8:22) Recapping At The End Of The Day ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Mar 20, 2025 • 10min
623. How to Use Instagram’s Trial Feature to Go Viral & Get Free Clients
This might be the craziest growth hack I've ever seen when it comes to Instagram and I'm not sure how long you have to take advantage of this opportunity so listen up! If you want more views, followers, and ultimately clients for free, I'm going to walk you through the trial feature Instagram currently has, how to use it, and how to setup a 25 day strategy to go viral. Time Stamps: (0:22) Crazy Instagram Strategy (1:47) The Trial Framework (2:42) How It Works (3:42) Two Step Post and Follow Me CTA (4:56) Creating A High Converting Reel (6:59) 25 Day Strategy (8:09) The Importance of The Hook (9:22) The Action Plan (9:49) DM Me Replay ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
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