EP | 701 - The Certification Trap // How to Pick Your Niche When You're Good At Everything

If you aren't crystal clear about your niche and who your offer serves, you will be at a disadvantage going forward and we don't want that for you. In today's episode, I'll explain how to finally find your niche in 2025 going into 2026 that will attract the clients you want to work with. You'll be surprised how specific some of our IFCA students are with their niches and we hope this inspires you to go deeper with your offer.

Time Stamps:

(0:29) Finding Your Niche

(1:01) IFCA Client Examples

(2:22) Niching Is About Precision, Not Exclusion

(2:39) Tokyo Book Stores and Niches

(3:49) Confusing Is Losing

(5:49) Choosing Your Niche

(7:56) Your Unique Method

(9:51) Matching Your Client Niche?

(11:06) Psychographics vs Demographics

(12:16) Cardiac Rehab Niche Example

(13:46) Your Next Step

(15:01) DM Me "AI Offer"

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