The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Before social media, funnels, and copywriting, we used stories to entertain, inspire, and influence others. Stories are alive and well in modern marketing and, if you aren't taking full advantage of storytelling in your content, today's episode is a can't miss! I'm going to share the 5 types of stories that will get you clients + make you seem much cooler than you are. We all need that occasionally right?   Time Stamps:   (0:40) First Came Stories (1:45) How Steve Jobs Presented the iPhone (5:14) Why A Story is 22 Times More Effective (6:36) The Neuroscience of Storytelling (7:25) 3 Steps to Structuring a Client-Magnetizing Story (10:55) Think of Your Life as an Album (14:37) Product Story (17:26) Values Story (18:22) Vulnerable Story (19:10) People Stories (20:13) Common Pitfalls ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

We all have had (or will have) the clients that drain you and question why you ever became a coach in the first place. There's a way to hedge off these individuals, set the right expectations initially, and change those individual's lives forever through the process I'm going to take you through today. I want to share a few frameworks and systems we teach our students in IFCA on how to deal with negative clients.     Time Stamps:     (1:38) What We’ll Cover Today (2:16) What We Used To Do with Transform2gether (3:52) Socratic Coaching (5:53) Pledge Agreement (8:50) The 5 Question Socratic Belief Breaking Script (19:00) Few More Questions ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

If you've been using time as a reason why you haven't started your coaching business, this episode will hopefully give you some perspective and encouragement. IFCA student Ricky joins me today to talk about how he is building his coaching company along with his graduate work as a DPT and Master's in public health. We discuss how he's learning to be someone else's boss, time management tips to getting everything done, rebuilding yourself from the dark times, and more!   Time Stamps:   (1:35) Building a Business and Graduate Work (2:42) Ricky’s Story (6:32) Using Tuition Money for IFCA (7:57) Ricky’s Life Lessons (11:35) The Ebb and Flow of Existence (13:53) Pursuing Great Over Good (16:17) Learning to Be Someone’s Boss (18:17) Small Shifts for Big Changes (20:45) Pushing Back the Frustrating Times (24:00) Time Management Keys (29:33) Advice for the Busy Individual (31:51) What’s Next for Ricky (40:02) Where to Find Ricky ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

After 10 years of being in the online fitness coaching industry, I wanted to reflect on the lessons I've learned during that time with both my fitness coaching company and IFCA. It really came down to 10 critical lessons and I wanted to share those with you in today's episode! Please share with a friend who might need to hear this and let me know your favorite one!   Time Stamps:   (1:30) There’s Magic in Reminders (1:48) Start Before You’re Ready (2:45) Good Systems Before Scaling (3:59) Hire Mentors (6:29) Work In and On the Business (7:24) Erin’s Open Hour Sales Call (7:54) Think Like a Big Business Before Becoming Big (8:51) Good Labor Budget (10:10) Understand Taxes (11:15) Good is the Enemy of Great (13:09) You Are Not Your Business (16:14) Never Stop Learning (20:00) Please Share What You Took Away ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

This was such a cool story and has so many parallels to value, price, and your business that I had to share it on today's short episode. I want to share a Payless Shoe Store prank that was pulled to show you the difference between price and value and what that means for your coaching business.   Time Stamps:   (0:42) Payless Shoe Prank (2:42) Value vs Price (6:24) What Your Potential Clients Are Going Through ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

For all the mom's, nurses, and those wondering if they have what it takes to be their own boss, Gillian is a prime example of someone taking destiny into their own hands. Gillian transitioned from nursing to online coaching, trying to figure it out on her own while listening to this very podcast. While the information we gave her helped, she admitted she couldn't do it on her own. Since then, she's hired 4 assistant coaches, 3x'ed her income, and balances time working and raising 5 kids!   Time Stamps:   (0:29) Our Client Gillian (2:22) Transitioning from Nursing to Coaching Online (4:33) Where Gillian Was Before IFCA (6:15) Gillian’s A Ha Moment Signing Up for IFCA (9:11) Work Since IFCA (17:05) Hiring 4 Assistant Coaches (21:15) Feeling Taking the Leap (32:26) Advice to Mom’s (34:28) Where to Find Gillian ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Want to make more money in your business without a single additional lead? Today's episode is all about how to leverage the two sales profit levers we teach our students in IFCA to increase your business 25%-50% virtually overnight.    Time Stamps:   (2:24) Order of Importance Pyramid (4:53) Covering Key Terms and 4 Biggest Constraints (10:47) Improving Close Rates (11:55) The Dress Analogy (16:24) A No Comes Before the Yes (18:18) Show Rates (20:12) Improving Show Rate (23:43) Ethical Bribe ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

If you're finding sales to be more difficult this year either due to the economy or if you've just been attracting colder leads, this episode is a can't miss. This is a call recording inside of our IFCA Legacy program where I review a student's sales call and give them advice on how to improve their process and what they could do better. We hope you enjoy this style of episode and please share it with another coach who could benefit from this!   Time Stamps:   (0:00) What to Expect From Today's Episode (3:24) Reviewing Soraya’s Call (6:10) The Call Recording (6:52) Zoom Issues (11:44) Wanting to Lose 15-20 Pounds (12:42) Setting the Frame and Preframing the Commitment (17:12) Thriving During Recessions and Challenge Based Sales (24:47) Interested vs Committed (32:22) Having the Potential Client Say Yes During the Call (41:12) Handling Price Objection (49:37) Q&A ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

This may not be the most sexy topic to talk about but it will pay off big time in the long run. Today, we're talking accounting, numbers, and taxes and once you understand the difference between the two types of accounting I'm going to share, you'll have more money to invest wisely into your business and not into Uncle Sam's pocket. At the end, I'll share with you 3 different types of business models so you'll know what you'll want to work towards.   Time Stamps:   (0:48) The Funniest Thing in the World: Numbers (3:18) Two Different Types of Accounting (3:38) Write As Much Off As Possible (5:13) Numbers to Pay Attention To (8:40) Operating Expenses (13:05) Overhead Expenses (14:16) Net Profit (16:22) 3 Different Business Models ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Belief and certainty are powerful forces in this world and our guests today are prime examples of this fact. April and Arthur Rodriguez are a powerhouse couple from Texas that started their company only back in April of 2022 and quickly ascended to 80k months. We discuss the keys to their growth, hiring and growth of their team, the importance of culture and growth, and so much more!   Time Stamps:   (0:42) Quick Backstory on April and Arthur (1:35) The Entrepreneurial Journey (7:30) Committing to Getting Help (9:20) Growth and Hiring a Team (16:30) The Importance of Culture and Growth (20:38) Asking How Someone is Doing Twice (21:39) Most Proud of Moment (23:37) Working Together and Overcoming Financial Stress (26:40) Advice April and Arthur Have for Anyone on the Fence (29:15) Future of April and Arthur’s Business and Growth (31:47) Where to Find April and Arthur ---------- Follow April and Arthur on Instagram ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!