You've probably heard us talk about the concept of "facts tell but stories sell" and one of the most effective ways to tell stories, especially in our short form world, are analogies. Analogies allow individuals to connect the dots in a way they understand instead of you talking over their head with a bunch of bullshit science words (I used to do that too). Listen in as I share a bunch of examples, why having a method for your coaching is key, and, at the end, I'll share with you a few of my favorite analogies.
Time Stamps:
(0:29) The Netflix Marketing Effect
(1:35) Example on a Metabolism Post
(3:30) Having a New Method
(4:15) The Blindfolded Chess Player
(5:09) Online Coaching vs In-Person Training
(5:45) More Examples
(8:18) My Favorite Analogies
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The Fitness Business Podcast with Erin Dimond and Jordan Dugger