

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books

Aug 10, 2023 • 11min
459. 3 Reasons Online Health & Fitness Coaching Is The BEST Business Vehicle To Be In + Where This Industry is Going (Must Listen)
If you've been feeling stagnant in your coaching business, I want to reignite that fire you started with. I know how tough the day to day can be in this industry but people REALLY need your help and it's only going to get worse. This industry is growing and will continue to grow over the next 10 years and if you want to play a significant role in it, hit play and take action. Time Stamps: (0:34) Reigniting Your Fire (1:51) Quick Heartbreaking Stories (5:06) Why Environment Is So Impactful (8:16) Online Fitness Coaching is "Saturated" (9:32) How to Get Out There and Help People (10:50) Booking a Call With Us ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Aug 7, 2023 • 36min
458. A Leadership Lesson - How Our Client Savannah Went From $15k/mo to $40k/mo by Firing Herself and Becoming a CEO
Our incredible IFCA student Savannah is here on the show today to talk about how she fired herself… and became the CEO she was destined to be. It wasn't an easy road and she shares and while our program helped, you can hear the determination and passion that Savannah speaks with. We talk about early money struggles and her choice to quit alcohol, how she found IFCA and this very podcast, how to create an exceptional client experience, and so much more! Time Stamps: (0:52) Introducing Savannah (3:21) Savannah's Story (7:14) Every Superpower Has a Spectrum (8:18) Struggling with Money Early On (10:14) Quitting Alcohol (12:56) Finding The Fit Biz Podcast (14:39) Burning the Bitch Down Moment (19:06) Tactics for an Exceptional Client Experience (22:31) Breaking Limiting Beliefs (25:16) Proudest Moments (31:31) Future Projects/Plans (34:26) Where to Find Savannah ---------- Follow Savannah on Instagram ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Aug 3, 2023 • 44min
457. A Chat with Two 7 Figure CEO Mama's with Bunny Young
I can't wait for you to hear this wide-ranging conversation with now good friend Bunny Young. Bunny has lived many lives but currently is a business therapist and you won't believe her work-life schedule. She is also an example of why you don't need advanced certifications to help people. We discuss mom life and being an entrepreneur, her becoming a stunt woman, mental health and emotions, and more! Time Stamps: (1:01) How Bunny and I Met (2:01) Bunny's Story (4:35) Owning Your Business (8:35) 10 Years Without a Certification Helping Thousands (15:25) The Eisenhower Matrix (23:05) Ruthlessly Unfollow and Find Your Internet Besties (26:40) Becoming a Stunt Woman (34:25) Touching On Mental Health (40:23) The Somatic Progression and Handling Emotions (42:15) Lorax Wisdom and Where to Find Bunny ---------- Follow Bunny on Instagram ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jul 31, 2023 • 19min
456. Jordan Interviews Erin: First Class and Travel Hacks, Most Regrettable Purchase, Sleep Training, and More!
We realized recently that, apart from our very first episode back almost 5 years ago, I have not interviewed Erin and there are a few questions I've been dying to know the answer to and share them with you. We cover everything from learning about debt, flying first class (or if you know us why we usually don't), the backlash from sleep training, travel hacks, and more! Time Stamps: (0:58) Big Block Around This Episode (1:56) Paying Off Student Loan Debt (3:48) Why Erin Doesn't Like Flying First Class (5:30) The Southwest Companion Pass (7:28) Most Expensive Purchase (10:23) Sleep Training and Jaxson's Birth (14:08) The Right Dose of Trauma ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jul 27, 2023 • 18min
455. How to Use Chat GPT To Create 30 Days of Content in 30 Minutes
Not putting out enough content because it's so time consuming? Want a faster, better way to create valuable content for your potential clients? In today's episode, Im going to share 3 really valuable things for your content and your business. We'll discuss the sidewalk, slow lane, and fast lane when it comes to how to create content, how to supercharge it with Chat-GPT, share about our free upcoming masterclass on Chat-GPT and AI, and more! Time Stamps: (0:38) 3 Super Valuable Things We'll Cover Today (1:40) Upcoming Chat-GPT Masterclass (3:18) Understanding Sidewalk, Slow Lane, and Fast Lane (6:30) Slow Lane (7:43) Fast Lane (9:40) Phase 2 of Your Business and Slow Lane (13:12) The Chat-GPT Cheat Code (14:10) The Cheat Code Process (17:50) August 3rd for Our Masterclass ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jul 24, 2023 • 9min
454. "The Netflix Marketing Effect" - How to Use Analogies In Your Content To Gain Clients, Followers, + Help to Coach Your Clients More Effectively
You've probably heard us talk about the concept of "facts tell but stories sell" and one of the most effective ways to tell stories, especially in our short form world, are analogies. Analogies allow individuals to connect the dots in a way they understand instead of you talking over their head with a bunch of bullshit science words (I used to do that too). Listen in as I share a bunch of examples, why having a method for your coaching is key, and, at the end, I'll share with you a few of my favorite analogies. Time Stamps: (0:29) The Netflix Marketing Effect (1:35) Example on a Metabolism Post (3:30) Having a New Method (4:15) The Blindfolded Chess Player (5:09) Online Coaching vs In-Person Training (5:45) More Examples (8:18) My Favorite Analogies ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jul 20, 2023 • 25min
453. Who Should Your First Five Hires Be In Your Online Coaching Business?
Have you tried to hire before or afraid to because you're not sure what position to start with? Think an assistant coach is the first hire in your business? We've had a lot of trial and error when it comes to this topic and we're excited to share everything we've learned to hopefully make your life a lot easier. We'll discuss your first 5 hires in your business and in what order, and explain why! Time Stamps: (1:41) First 5 Hires In your Business (2:42) Hire #1: Someone to Help You Build the Business (3:42) Hiring Example (6:14) Hire #2: VA Hire (8:40) Hire #3: Help with Fulfillment (11:02) Hire #4: Appointment Setter (13:44) Hire #5: Closer (15:44) 2 Of The Stupidest Hires (19:07) An Offer That Sells Itself (21:09) Shoot Me a DM About Hiring ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jul 17, 2023 • 47min
452. "More than Macros" - Learn How IFCA Client Marissa Roy Went From $5k/mo to $90k/mo By Doubling Down on Behavior & Habit Coaching Techniques
Marissa Roy is back for Round 2 on the podcast and I know you're really going to enjoy this one if you're a coach. What has made Marissa so successful with Permanent Change Coaching is her deep understanding of human beings and human interaction. We dive into the soft skills of behavior and habit change and how having these skills in her business positively affects her retention, LTV, client satisfaction, and more! Time Stamps: (0:51) Marissa Intro (2:45) Main Problem That Marissa Solved (6:57) What You Know vs What You Can Deliver (10:57) Starting with Awareness (15:12) Honest Sales Call Process (17:07) Permanent Change Coaching (19:02) Early Mistakes in Business (23:42) Marissa's Metrics (31:62) Top Skills to Learn as a Coach (34:48) Roleplaying Example (42:37) Understanding Your Coaching Lens (46:10) Where to Find Marissa ---------- Follow Marissa on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jul 13, 2023 • 8min
451. Ridiculously Dumb Stuff Trainers Do [Series] - Starting a Second 'Business' Social Media Account
Should you start a second social media account for your online fitness business? Is that a giant mistake when you've already built an audience no matter what size that already has a know, like, and trust factor with you? In our ongoing series, "Ridiculously Dumb Stuff Trainers Do", I want to explain why you shouldn't create a new account and how to leverage your existing account instead. Time Stamps: (1:52) Reliability Comes Through Shared Values, Interests, and Beliefs (3:03) Doubling Down on Your Personal Profile (4:36) It's Weird Talking to a Camera (5:10) Connection Based Content ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jul 10, 2023 • 8min
450. How I Generated $45,600 From 3 Hours Of Follow-Ups With Former Clients
I want to share a really powerful tactic I implemented back in my Duggaesthetics days I think will be super valuable for you. Never forget the power of follow-ups and the relationships you've built with former clients. I want to share with you a reach out strategy I used to generate over 45k, what that script looked like, and the results. Time Stamps: (0:36) Incredibly Helpful Tactic Today (0:59) Summer Obstacles (2:40) How The Text Was Structured (7:01) Results From This Action ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed


