The Fitness Business Podcast with Erin Dimond and Jordan Dugger

We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front end sales into our 90 day program. How can this be? In today's episode, I'll break everything down from roles to offer structure to backend offers. If you're wanting to grow or want to learn more about how a big business grows and operates, definitely don't miss this one! Time Stamps: (0:44) What We'll Cover Today (2:14) Context on Me (Jordan) (3:18) Our Highest Revenue Month (6:27) Our Offer Structure (8:14) Keys to Your Backend Offer (12:10) Sales Team (15:35) Growing Business Means Team Turnover (16:29) Long Term Goal ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're excited to be back in the studio together recording a podcast and we wanted to talk about how we've been successful in business while being happily married. We get a lot of questions about how this dynamic works so we thought we'd have a long form talk about some of the pro's and con's, some of the biggest mistakes, being new parents along with building a business, and more! Time Stamps: - Why You Should Listen to Us - Meeting Jordan Back in 2017 - Pro's and Con's - 6 Biggest Mistakes When Approaching This - Visionary and Integrator - Being New Parents - Small vs Big Decisions - White Boarding Responsibilities - How We Coach Couples in IFCA ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

These 5 productivity hacks have been a lifesaver especially being a parent to a toddler and with our growing business. Even if you only implement one of these, I think you'll see a dramatic increase in your day to day and week to week focus and productivity. Time Stamps: (0:51) 5 Productivity Hacks (2:26) Quick Story about Wood Gathering (5:31) Attention Fatigue and Task Sludge (6:41) Could Do's vs Should Do's (8:11) Tools for Productivity (10:16) Please Share ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's episode is a must listen if you're just starting out in your coaching business or if lead generation is the primary constraint currently. I want to share a framework from Alex Hormozi's new book 100 Million Dollar Leads and you're probably going to be blown away with how much this makes sense. If you put this into action, you'll be so much closer to building that roster of your dreams and doing the work day to day that actually matters. Time Stamps: (0:35) Hormozi's Framework in Getting Your First Clients (1:06) Core 4 of Lead Generation (3:07) What Warm Outreach Looks Like (6:30) Make Your Power List Visible (7:14) Your Lead List (8:43) Using Asana (10:39) Power Hours (13:10) The Importance of Follow-ups (15:46) What to Say to Prospects ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

An incredibly underrated component of your business is your onboarding process and when you have this nailed, you'll see retention skyrocket and refunds plummet. We've had our own share of refunds in the past (will share a specific story) and learned a lot how to avoid them by having a bulletproof onboarding process. Listen in as I explain the tactical steps on how to set this framework up in your business! Time Stamps: (0:40) Eliminating Refunds (1:40) Starting with a Story (2:58) The Email (7:03) Retention Bonuses and Upgrade Rates (9:16) The Importance of Onboarding (11:43) After They Say Yes (14:23) Clear Expectations and Next Steps (16:28) Onboarding Call (18:11) Exit Interview (19:28) Refund Policy (21:29) Safe Space for Struggles System (23:29) Still Wants a Refund (27:13) Ending But Not Breaking Contract (28:51) DM Me Exit Interview ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

This one tactic could be an absolute game changer as we enter the busy season in online fitness coaching. The ability to re-offer is a huge and largely overlooked component to sales and I want to share with you our framework for how we go about re-offers and how to implement it into your business. Time Stamps: (0:14) Using Re-Offers (0:39) Part 1 (0:51) Appreciate The Love on My Struggle Episode (1:44) Re-Offer Text (3:47) People Buy One of Two Times (5:57) "Would You Be Against?" ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

This is a question we've been receiving a lot lately and for good reason. There are definitely pro's and con's to both owning your own coaching business and being an intrapreneur in a great company. What I hope none of you experience is the third option many are stuck in that you'll have to listen to find out. I'll breakdown the pro's and con's, ideal pay structure for assistant coaches, and more! Time Stamps: (0:26) Welcome Back to… (0:49) Assistant Coach vs Entrepreneur (2:26) Defining Entrepreneurship (3:24) Pro's of Starting Your Own Business (4:48) Con's of Starting Your Own Business (6:09) Pro's of Becoming an Assistant Coach (8:22) The Third Category (10:35) Ideal Pay Structure for Assistant Coaches (12:15) Nobody WANTS to Start Their Own Business ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Learn how to overcome the 'I'm too busy' and 'it's not the right time' objections when selling fitness programs. Discover the power of using identity-based questions in the sales process and the importance of challenging prospects. Also, find out about a can't miss summer sale happening in IFCA.

I'm still learning that you can't out earn or out perform your self trust and self confidence and it's something we have to work on consistently. Today's episode is a good, bad, and ugly update on my life and current struggles and some things about my past battles with mental health I've never shared before. I want you to know if you feel the same way that you're not alone. Time Stamps: (0:28) Beginning Disclaimer (1:58) My Mental Health Struggles Early On (4:01) Hitting Rock Bottom (4:58) Fast Forward to 29 to 34 (5:57) Taking Full Control of My Life (7:01) Two Sides to Jordan (9:53) Coffee Beans, Eggs, and Carrots (13:38) Current Struggles (17:03) Tag Me If You Enjoyed This ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

No longer will you struggle with leads IF you listen to this episode a couple of times and implement a few strategies for the rest of the year. We're literally going to give you the playbook on everything you need to know about leads, what's working right now, and how to go about lead generation and lead nurture like someone who gives a shit about the other person rather than treating them like a number. Time Stamps: (1:01) So Much Shit Advice Out There (2:04) Recent Conversation with My Dentist (3:43) Why I'm Qualified to Talk About This (5:51) The Three Pillars of Client Acquisition (8:48) Understanding the Triage Phase (10:13) Defining the 3 Currencies (14:38) IFCA Client Examples (16:06) Your Network (17:28) Other People's Network (20:41) Earned Media (27:43) Community Content (30:23) Action Post (33:51) Manual Outbound (35:23) Partnerships (39:45) Using Facebook Groups (41:51) Referrals (44:13) Paid Ads/Omnipresence (47:33) Facebook Group Funnel Example (50:19) What We're Here For ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed