The Fitness Business Podcast with Erin Dimond and Jordan Dugger

While generating 27 million dollars since 2017, I've been able to stay pretty jacked in that time and it wasn't by accident. I take my health and my body seriously as one we are in the fitness and health space but more importantly if we don't have our health, we have nothing. I want to share my entire fitness protocol including training, nutrition, recovery and biohacking, supplementation and previous steroid use, and end with some of my secret weapons you won't want to miss. Time Stamps: (1:17) Why I'm Sharing All This (3:53) Money We've Generated and Invested (5:12) Build a Home Gym (5:35) Breakdown of Our Gym (6:50) Biohacking (8:35) What Investing In Your Health Really Looks Like (10:45) Total Hour Breakdown (11:35) Supplement Breakdown (16:13) Alcohol (16:51) Training Style Right Now (18:35) My Secret Weapons ---------- Check Out Morphogen Nutrition and Use Code: STELLA for 10% Off ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you are a healthcare provider that's been on the fence about taking your practice online in some fashion, we hope today's episode pushes you over the edge. IFCA Legacy student Jessica London joins us as a Doctor of Physical Therapy who took the leap and took her practice online and 6x'ed her business. We talk about the healthcare industry, what her previous in-person offer looked like, the limiting beliefs in healthcare, and more! Time Stamps: (1:10) What Jessica Specializes In (2:55) Before and After IFCA (4:38) Previous Offer (8:20) Going From Being Excited About 7k a Month to Believing in 70k a Month (11:15) Limiting Beliefs in Healthcare (14:37) Timeline Expectation (16:35) Guiding Through the Customer Journey (18:55) Black Friday Masterclass October 26th (23:19) Being The Trusted Mentor (23:53) Where Jessica Heard About IFCA (31:20) Support From Family (37:17) Where To Find Jessica ---------- Follow Jessica on Instagram ---------- Save Your Seat For Our Free Secrets of Launching 5-Figure Black Friday Campaigns Happening Thursday October 26th at 6pm EST ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you dread this objection and you're ready to handle it with confidence on sales calls, this is a "must listen" episode and you might want to save it and come back to it. I want to share with you how to overcome the "I need to check with my spouse" objection and how to reframe permission vs support in your potential client's mind. We also have a Black Friday training coming soon you won't want to miss! Time Stamps: (1:10) Why It's Important To Overcome This Objection (3:10) "What Would They Say?" (6:00) Support Over Permission (6:40) What To Say to Ask for Support (8:00) Black Friday Masterclass October 26th (12:20) Getting to The Root of Fear ---------- Save Your Seat For Our Free Secrets of Launching 5-Figure Black Friday Campaigns Happening Thursday October 26th at 6pm EST ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

After recently getting our Facebook Ads account hacked, normally I would be worried (and pissed) AF and part of me is but we've dealt with enough bullshit in entrepreneurship, I know it will pass and there's very little gained from worrying. If you have been feeling stuck in anxiety or worry around business, this will be the episode you need to get unstuck and give you a new perspective. Time Stamps: (0:25) The Power of Our Brains and Thoughts (1:07) Our Ad Account Was Hacked (3:00) A Parable To Share With You (5:30) Precrastination vs Procrastination (6:13) Shoe Dog by Phil Knight ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If your content isn't converting into clients the way you are wanting it to, I might have the answer for you. In today's episode, I want to discuss 3 reasons why your content isn't growing your account or leading to clients. Don't come after me for the last reason because we all start out (or are still there) and it takes reps! Time Stamps: (0:14) 3 Reasons Your Content Isn't Converting (2:41) 3 Steps to 10k a Month (6:56) #1: You're More Afraid of Being Judged and Overworked Than Being Broke (8:37) Your 5 "I Fucking Hate" Topics (9:44) #2: Marketing In Your Language Vs. Your Ideal Client's (11:44) #3: … You Just Suck (14:21) $100 Giveaway ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Finishing up our conversation with THE OG Clark Bartram, in Part 2, we discuss what Clark's day to day looks like, his leadership philosophy and how he approaches working with his team, how he found IFCA and the results he's seen since joining, and so much more! Time Stamps: (1:14) Clark's Day to Day (4:17) Leadership and Working With The Team (7:34) Business Relationships and Partnerships (11:40) Clark's Beliefs (15:09) The Mental Side and Staying Sharp (20:34) Finding IFCA (24:39) Clark on Writing (27:23) Creating Content (28:52) Lessons From Clark's Brother Passing Away (31:39) Where To Find Clark ---------- Follow Clark on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I have a very special guest in the studio who traveled from Canton, Ohio and couldn't be more honored to talk to a good friend and IFCA client Clark Bartram. Clark is About as OG as OG gets when it comes to the fitness industry entrepreneurs and if I listed all of his accolades, you'd be reading for 15 minutes instead of hitting play and listening to this man's wise words. In Part 1, we discuss his story and how being on the cover of 130 magazines started, how to be great at everything, how kids changed his life, and more! Be sure to tune in to Part 2 coming out Thursday! Time Stamps: (2:37) How 130 Magazine Covers Started (4:35) Always Being Stage Ready (6:30) Social Media Became the New Magazine Cover (10:50) Being a Fitness Professional and Looking the Part (15:53) Endorsements and Pivoting During COVID (25:18) Allocating Your Resources and Being Great at Everything (27:20) Arnold Tried to Bang My Mom (28:23) Having a Vision (30:37) How Kids Change Your Life ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're cancelling our event… well kinda… we are restructuring and pivoting our event in a couple months and how we are going to be approaching events in the future. As we've talked about on this podcast, our philosophy is People, Product, Profit in that order and we had them reversed when going about our event planning. We'll discuss every detail and why we decided to make this pivot. Time Stamps: (0:34) Why We Pivoted Our Event (1:25) Now IFCA Summit and Why (5:42) Last Year's Event Stress (8:18) Losing Intimacy with Live Events (9:09) Our First Event (13:28) Initial Speaker Lineup For Last Year (17:50) This December's Event Details (20:04) Everyone's VIP Now (21:04) Application Process ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our series on how to solve the "my business isn't growing" problem and probably the one you've been looking forward to most, Iet's discuss the topic of leads, warm outreach, paid ads. We'll define the difference between a lead and an engaged lead, how paid ads work in your strategy, finding your lead generation constraint, and much more! Time Stamps: (0:40) What We Covered in Parts 1 and 2 (1:34) What is a Lead? (2:22) An Engaged Lead (4:01) Warm Outreach (8:00) Paid Ads (8:40) Finding a Lead Generation Constraint (9:18) Example (10:25) Defining Daily Targets (13:20) Breaking Down Paid Ads (15:15) Typical Month Example (16:52) Community Funnel (18:48) Where is Your Constraint? ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Continuing our series on solving the "my business isn't growing" problem, in this short Part 2, I want to cover how to understand conversion metrics along with explaining what lead nurture really is. I'll end with explaining the 5 stages of market sophistication and tease Part 3! Time Stamps: (0:55) Going Back and Listening to Part 1 (1:12) What We'll Cover Today (1:40) What is Conversion? (2:54) Knowing If You Have a Conversion Issue (4:15) 5 Stages of Market Sophistication ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed