474. How To Solve The “My Business Isn’t Growing” Problem [Part 3/3] - Lead Generation + How to Use Paid Ads

Wrapping up our series on how to solve the "my business isn't growing" problem and probably the one you've been looking forward to most, Iet's discuss the topic of leads, warm outreach, paid ads. We'll define the difference between a lead and an engaged lead, how paid ads work in your strategy, finding your lead generation constraint, and much more!

 

Time Stamps:

 

(0:40) What We Covered in Parts 1 and 2

(1:34) What is a Lead?

(2:22) An Engaged Lead

(4:01) Warm Outreach

(8:00) Paid Ads

(8:40) Finding a Lead Generation Constraint

(9:18) Example

(10:25) Defining Daily Targets

(13:20) Breaking Down Paid Ads

(15:15) Typical Month Example

(16:52) Community Funnel 

(18:48) Where is Your Constraint?

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