

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books

Dec 7, 2023 • 14min
492. Avoid These Two "Sales Call" Mistakes at All Costs
Learn how to avoid costly sales mistakes during sales calls including setting the intent of the call and asking enough deep questions. Address client concerns and create awareness by asking meaningful questions. Understand the importance of asking goal-related questions and holding clients accountable for their progress during sales calls.

Dec 4, 2023 • 3min
491. 3-Minute Lead Generation - In Just Three Minutes You'll Know Why You Aren't Generating Leads For Your Health / Fitness Business
The podcast discusses the difference between lead generation and lead nurture, offering strategies to improve lead nurturing and clear up confusion.

Nov 30, 2023 • 20min
490. 3 Phases to 7 Figures as An Online Health / Fitness Coach: Phase 3 - How to Reach $50k-$100k/mo Using Automated Lead Gen, Ads, and Data
Wrapping up our 3 Phases to 7 Figures series, this is where it all comes together and where scaling truly happens. I'll explain the major constraints around this phase of business, explain more advanced marketing tactics including paid advertising and SMS marketing, KPI's for setters, and more! Time Stamps: (0:40) The Scaling Phase (0:58) Previous 2 Episodes (2:30) The 4 Constraints (2:53) Lack of Volume (6:01) KPI's For Setters (7:33) Ads and The Paid Strategy (10:22) IFCA Statistics (12:38) SMS Statistics (17:06) Recapping (18:30) IFCA Client Examples ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Nov 27, 2023 • 23min
489. 3 Phases to 7 Figures as An Online Health / Fitness Coach: Phase 2 - How to Reach $10-$20k Per Month (The Quick, Results-Focused, and Most Effective Way)
In Part 2 of our 3 Part series, we're going to cover how to get to consistent 10-20k months in your business, what is in your way of achieving that, and solutions for this phase specifically. Once you reach this phase, understanding the entire prospect to client timeline is imperative and having each piece dialed in is a non-negotiable. This is also the phase where your time becomes a factor which we'll talk about as well. Time Stamps: (1:07) Going Back to Part 1 (1:15) The Getting It Phase (3:35) Problems and Solutions In This Phase (4:34) The Theory of Constraints (7:07) Getting Clients (8:20) 4 Ways to Get Clients (13:05) Chasing Revenue (15:25) IFCA Client Examples (17:23) Wearing All The Hats (18:49) Hires in This Phase (22:22) What to Expect in The Next Part ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Nov 20, 2023 • 11min
488. 3 Phases to 7 Figures as An Online Health / Fitness Coach: Phase 1 - How to Reach $5k Per Month (The Quick, Results-Focused, and Most Effective Way)
If you're wanting to start, build, or scale your online coaching business in 2024 and beyond, this is where we believe you should start. In Part 1 of a 3 part series, I want to take you through the essentials of going from 0 to 5k consistent months, what you need to focus on, and give you some examples of students in our Impact Fitness Coaching Academy. Parts 2 and 3 will cover building and scaling but if you're just starting out, this is a can't miss foundational episode. Time Stamps: (0:44) The Roadmap to 7 Figures (0:54) The Chart and Different Phases (2:02) The Starter Phase (3:00) Issues in Starter Phase (7:00) The Dumb Tax (8:22) Examples in Our Academy (9:52) Next Episode Teaser ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Nov 16, 2023 • 29min
487. A Leap of Faith - How Our Client Kacey Went From $2k/mo In-Person Training to $25k/mo by Getting Over Her Fears of the Unknown
You might notice a different voice on the mic today and you'd be correct! Travis Dalrymple, Director of Client Success here at IFCA, interviews one of our badass students Kacey Mallon. Kacey started in-person training, switched to online but had trouble with lead generation, her offer, and other essential components to her business. Now, she's got a team of 3 making over 25k a month and charging what she's worth! Listen in as we discuss her journey! Time Stamps: (0:55) Kacey's Start with IFCA and In-Person Days (4:10) A Year of Growth (8:50) The Tipping Point (10:18) Spending vs Investing Money (15:25) Biggest Business Hurdles (17:50) Cultivating Sales Skills (18:15) Package Price Then vs Now (21:23) Current vs Previous Problems and Opportunities (26:20) The Magic of a VA (26:50) Advice to Those Looking to Take the Leap ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Nov 13, 2023 • 18min
486. The 4 Things You Should Spend All of Your Time On As A CEO
Your time is valuable regardless but as a CEO, your working hours are precious and should be allocated to the best of your ability. I want to share with you the 4 things you should spend all of your time on as a CEO, define what a CEO actually is in a business, why firefighting is nonstop, and more! Time Stamps: (0:32) The 4 Things To Spend Your Time On As a CEO (1:45) The Chief Accountability or Reminder Officer (5:11) Retaining Key Talent (8:12) KPI's and The Meaning of The Role (9:47) Thoughts on Pay (11:02) IFCA Appreciation Example (13:56) Firefighting (15:47) The Company's Top Goal ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Nov 9, 2023 • 37min
485. From 300lb Homeless Punk Rock Star to Multi 6 Figure Online Coach CEO - How Ethan Uses This Simple Social Media Hack to Generate Unlimited Leads
As the title suggests, Ethan's story is wild and he has lived many lives and iterations including now being a Success Coach for IFCA. He too was in your position when it came to mentorship. Skeptical and not sure who's legit or not. We cover all of his mentorship experience, story, and more in this episode! Time Stamps: (2:03) The Savage Gentleman (3:53) Ethan's Punk Rocker Story (8:10) In-Person Training Days (9:44) Skepticism Around Online Coaching (11:40) Learning Through Leading (12:37) Breaking Things Down Simply (13:31) Approaching Content (15:30) Apprehension on Opinions (17:24) What Ethan Gets Pissed About (23:00) Having Conversations (26:50) Ethan's Personal Investments (28:42) Advice and The IFCA Difference (30:57) Choosing The Right Mentor (34:30) Where to Find Ethan (36:35) Trust vs Respect ---------- Follow Ethan on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Nov 6, 2023 • 22min
484. The Pyramid of CEO Success Part 2
If you listened to last episode, you know I talked about what I believe is the number 1 thing to work on to become a millionaire CEO and that is your character. You might have left scratching your head or eagerly anticipated this episode, wondering "how do I do that?" We will break that all down in this episode! I want to share with you John Wooden's Pyramid of Success, explain why this is the key to building your character, and breaking down each piece of the pyramid with context to business. Time Stamps: (1:52) John Wooden's Pyramid of Success (3:14) #1: Industriousness (4:04) #2: Enthusiasm (5:13) #3: Friendship (5:39) #4: Cooperation (6:26) #5: Loyalty (7:44) #6: Self-Control (8:35) #7: Alertness (9:37) #8: Initiative (10:26) #9: Intentness (11:54) #10: Condition (13:14) #11: Skill (14:17) #12: Team Spirit (15:29) #13: Poise (16:24) #14: Confidence (17:39) #15: Competitive Greatness (19:29) #16: Faith (20:29) #17: Patience ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Nov 2, 2023 • 8min
483. The 1 Thing to Work On to Become a Million Dollar CEO
I (Erin) recently shared a presentation at our Legacy retreat all around what it actually takes to be a 7 figure CEO and wanted to share the highlights and biggest takeaways with you! I'll be honest though, you may not like the answer. If you're willing to face the reality and do what's necessary though, allow this 2 part series to be your starting guide. Time Stamps: (1:26) What A CEO Actually Does (3:16) Traits vs To Do's (5:33) What Needs to Improve Is Your Character (7:13) What To Expect In The Next Episode ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed


