The Fitness Business Podcast with Erin Dimond and Jordan Dugger

I want to tell you a wild story that almost made IFCA close its doors only a couple years into business. I'll spare you the details here but after some client issues demanding refunds, we were left with two options. We either just keep running our then at the time fitness businesses or we go ALL IN with IFCA. We believe we made the right decision and I want to share with you the most important client success metric you should be tracking in your business. Time Stamps: (1:28) Back in 2018 (2:56) Inside the Email (6:50) Our Two Options (8:18) Your Permission to Slip Up (9:18) Two Systems on Customer Satisfaction (9:37) Green Light (12:18) Feedback Survey (14:26) If You're Interested in IFCA ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

If you are an in-person trainer looking to make the leap into online coaching, this episode should definitely encourage and inspire you! Our client Brianna Kuhlwein (best last name ever) is joining me today to talk about her journey from big box gym in-person trainer working 12+ hours every single day to owning a 6 figure online coaching company with employees in a short timeframe. We discuss Bri's pricing for her services, showing up differently online, advice she has to in-person trainers, and more! Time Stamps: (0:15) Our Client Brianna (2:20) When Brianna First Started Her Company (4:00) Brianna's Current Pricing and Holistic Approach (5:06) Transitioning to Online (6:40) Showing Up Differently Online (10:15) Hating Sales (13:10) Hiring (15:50) Advice to In-Person Trainers (18:38) Fear of Going Online (22:14) What's Next for Brianna ---------- Follow Brianna on Instagram ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

The more coaches we work with inside of IFCA, the more we see how distraction, procrastination, and fear are holding back coaches from doing the things they need to (myself included). In today's episode, I want to break down procrastination, explain why we do it, and some hacks I've been successful with in fixing bouts of procrastination. Time Stamps: (0:58) Talking Procrastination (3:09) What is Procrastination? (5:30) Why Scrolling is Furthering Your Procrastination (7:04) Fear (10:50) How We Fix Procrastination (12:06) Focus Meditation (12:53) Temptation Bundling (14:50) Accountability ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

I recently did a training within IFCA and couldn't not share it on the podcast because I believe it's that valuable. Very quick but hopefully a massive perspective shift on the 5 things that makes a successful business owner. Whether you're just starting or have been in the game for years, this will serve as an important lesson or reminder for your sustained success. Time Stamps: (0:05) Couldn't Not Share This Training (1:10) The 5 Things That Make a Successful Business Owner (2:32) The 5 Character Traits and Skillsets (3:20) A Gratitude Practice (6:03) Why You Need This ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

We know content can sometimes feel like a struggle and a monotonous task and in today's episode, I want to teach you how to look at content from the perspective of the potential client and what stage they are at when it comes to their problem and your service. I'll share the 3 stages or lanes that your prospects are in, how to get them from one lane to another, and how to get them to take action to became a client. Time Stamps: (2:25) Your Ideal Client Is Out There (3:40) The Client Attraction Process (5:38) From Sidewalk to Slow Lane (6:46) Problem Awareness (8:10) Moving to the Slow Lane (8:38) Example/Bike Shed (11:22) Moving to the Fast Lane (13:20) Making Action Posts (13:56) How We Can Help You With Content ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Before social media, funnels, and copywriting, we used stories to entertain, inspire, and influence others. Stories are alive and well in modern marketing and, if you aren't taking full advantage of storytelling in your content, today's episode is a can't miss! I'm going to share the 5 types of stories that will get you clients + make you seem much cooler than you are. We all need that occasionally right? Time Stamps: (0:40) First Came Stories (1:45) How Steve Jobs Presented the iPhone (5:14) Why A Story is 22 Times More Effective (6:36) The Neuroscience of Storytelling (7:25) 3 Steps to Structuring a Client-Magnetizing Story (10:55) Think of Your Life as an Album (14:37) Product Story (17:26) Values Story (18:22) Vulnerable Story (19:10) People Stories (20:13) Common Pitfalls ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

We all have had (or will have) the clients that drain you and question why you ever became a coach in the first place. There's a way to hedge off these individuals, set the right expectations initially, and change those individual's lives forever through the process I'm going to take you through today. I want to share a few frameworks and systems we teach our students in IFCA on how to deal with negative clients. Time Stamps: (1:38) What We'll Cover Today (2:16) What We Used To Do with Transform2gether (3:52) Socratic Coaching (5:53) Pledge Agreement (8:50) The 5 Question Socratic Belief Breaking Script (19:00) Few More Questions ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

If you've been using time as a reason why you haven't started your coaching business, this episode will hopefully give you some perspective and encouragement. IFCA student Ricky joins me today to talk about how he is building his coaching company along with his graduate work as a DPT and Master's in public health. We discuss how he's learning to be someone else's boss, time management tips to getting everything done, rebuilding yourself from the dark times, and more! Time Stamps: (1:35) Building a Business and Graduate Work (2:42) Ricky's Story (6:32) Using Tuition Money for IFCA (7:57) Ricky's Life Lessons (11:35) The Ebb and Flow of Existence (13:53) Pursuing Great Over Good (16:17) Learning to Be Someone's Boss (18:17) Small Shifts for Big Changes (20:45) Pushing Back the Frustrating Times (24:00) Time Management Keys (29:33) Advice for the Busy Individual (31:51) What's Next for Ricky (40:02) Where to Find Ricky ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

After 10 years of being in the online fitness coaching industry, I wanted to reflect on the lessons I've learned during that time with both my fitness coaching company and IFCA. It really came down to 10 critical lessons and I wanted to share those with you in today's episode! Please share with a friend who might need to hear this and let me know your favorite one! Time Stamps: (1:30) There's Magic in Reminders (1:48) Start Before You're Ready (2:45) Good Systems Before Scaling (3:59) Hire Mentors (6:29) Work In and On the Business (7:24) Erin's Open Hour Sales Call (7:54) Think Like a Big Business Before Becoming Big (8:51) Good Labor Budget (10:10) Understand Taxes (11:15) Good is the Enemy of Great (13:09) You Are Not Your Business (16:14) Never Stop Learning (20:00) Please Share What You Took Away ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

This was such a cool story and has so many parallels to value, price, and your business that I had to share it on today's short episode. I want to share a Payless Shoe Store prank that was pulled to show you the difference between price and value and what that means for your coaching business. Time Stamps: (0:42) Payless Shoe Prank (2:42) Value vs Price (6:24) What Your Potential Clients Are Going Through ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!