The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger
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Feb 16, 2023 • 18min

409. A Simple 3-Step System To Tracking Your Profit & Loss In Your Business (+ How Much You Can Spend on Overhead, Labor & Marketing & Remain Profitable)

This may not be the most sexy topic to talk about but it will pay off big time in the long run. Today, we're talking accounting, numbers, and taxes and once you understand the difference between the two types of accounting I'm going to share, you'll have more money to invest wisely into your business and not into Uncle Sam's pocket. At the end, I'll share with you 3 different types of business models so you'll know what you'll want to work towards. Time Stamps: (0:48) The Funniest Thing in the World: Numbers (3:18) Two Different Types of Accounting (3:38) Write As Much Off As Possible (5:13) Numbers to Pay Attention To (8:40) Operating Expenses (13:05) Overhead Expenses (14:16) Net Profit (16:22) 3 Different Business Models ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 13, 2023 • 32min

408. From $0 to $80,000/mo in 9 Months: How Our 'Powerhouse Couple' Clients April & Arthur Built The Online Health Coaching Business Of Their Dreams Without Burnout, Wasted Time, or Overwhelm

Belief and certainty are powerful forces in this world and our guests today are prime examples of this fact. April and Arthur Rodriguez are a powerhouse couple from Texas that started their company only back in April of 2022 and quickly ascended to 80k months. We discuss the keys to their growth, hiring and growth of their team, the importance of culture and growth, and so much more! Time Stamps: (0:42) Quick Backstory on April and Arthur (1:35) The Entrepreneurial Journey (7:30) Committing to Getting Help (9:20) Growth and Hiring a Team (16:30) The Importance of Culture and Growth (20:38) Asking How Someone is Doing Twice (21:39) Most Proud of Moment (23:37) Working Together and Overcoming Financial Stress (26:40) Advice April and Arthur Have for Anyone on the Fence (29:15) Future of April and Arthur's Business and Growth (31:47) Where to Find April and Arthur ---------- Follow April and Arthur on Instagram ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 9, 2023 • 13min

407. Why Becoming a "Sponsored Athlete" is A Terrible Idea… If You Want To Do "Affiliate" Deals: Here's the Right and Wrong Way To Do It (Your Reputation is On the Line)

If you think becoming a sponsored athlete is the way to wealth, we have news for you. You'll receive pennies on the dollar promoting someone else's company while diluting your own brand equity. There's a way to do it better (hint it's on the backend). We'll explain the truth about affiliate payouts, why you should create a high ticket 1-1 coaching offer instead, and how to utilize sponsorship deals inside your offer for maximum leverage. Time Stamps: (0:52) Why Being a Sponsored Athlete Isn't Worth it and What To Do (3:04) The Truth about Affiliate Payouts (4:63) Tapping Into Your Audience Equity (6:47) Creating a High Touch 1-1 Offer Instead (10:52) Done For You Options on the Backend ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Feb 6, 2023 • 16min

406. Align Your Team, Audience & Clients Around A Common Goal: The Power of Crafting a Mission Statement

What is your company mission statement? Have you sat down and really thought about why your company exists? I recently bought something called LiveVac that blows my mind to be honest and I want to tell you about how their mission statement allowed for this company to grow and scale and why you should do the same as a leader in your company. Time Stamps: (0:40) Talking Mission Statements (1:37) Example From LiveVac (6:25) Work with Mentors to Solely Establish Culture and Mission (9:19) Google's Mission Statement (10:54) 6 Part Checklist to Making Your Own Mission Statement (14:27) IFCA's Industry Focused Mission Statement ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Jan 30, 2023 • 18min

404. 7 Secrets To Building a Thriving Client Community

In 2023, connection and community will be one of if not the most important component to your coaching program as more and more content and information is available at someone's finger tips. Learn the 7 secrets to building a thriving client community to improve the quality of your program, retention, referrals, and more! Time Stamps: (1:25) Russell Brunson's 3 Keys to Success (2:40) Defining Community (3:50) DM Me Community (4:26) Culture, Core Values, and Community (6:40) Why Niches Get the Bitches (7:00) Community Chats (8:28) Examples of What to Post in Your Community (11:52) Creating Accountability Partners (13:30) Hiring a Community Manager (14:58) Hosting Exclusive Immersion Retreats (17:29) Desire for Continued Access To You ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Jan 26, 2023 • 13min

403. Unlock Productivity & Creativity: How to Create Uninterrupted Time To Execute Your Most Important Tasks & Maximize Creative Thinking

Are you tired of feeling overwhelmed and unable to focus on your most important tasks? Want to tap into your full potential and unleash your creativity? In today's episode, we will be discussing the proven strategies for creating uninterrupted time to execute your goals, boost your productivity and maximize your creative thinking. Imagine being able to get more done in less time and achieve your fitness and life goals faster, join us to learn how to make it happen! So, don't miss out on this valuable information and tune in now! Time Stamps: (1:02) The CEO's Top Goal (1:49) Jax's First Significant Sickness (3:09) Constant Inbound Messages (4:16) Dedicating 2-3 Hours to Building the Business (6:38) Task Hopping and Mental Sludge (8:01) My Example ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Jan 23, 2023 • 18min

402. "When Should I Launch?" - A Step-By-Step Guide To Creating A Marketing Calender For 2023

If you've been stressing out about when to launch and promote your coaching offer throughout the year, this is a can't miss episode. I want to go over our promotion calendar, the 4 levers you can use with a promotion, how to utilize your pipeline equity with your audience intelligently throughout the year, and more! Time Stamps: (0:40) Launch/Promotion Calendar (1:13) Our Client Vanessa Example (3:43) What We'll Cover Today (4:40) What's a Promotion/Launch? (6:41) 4 Levers to Promotion/Offer (11:52) What Problems Do You Solve? (14:24) Pipeline Equity (17:02) A Case for Manual Outbound ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Jan 19, 2023 • 34min

401. How "Retention" Impacts Profitability, Growth & Most Importantly, RESULTS

Want to know the secret to keeping your clients motivated and engaged, resulting in long-term success for your business? In this episode, we explore the crucial topic of "Retention" and its impact on profitability, growth, and results. Discover how keeping clients engaged and motivated can lead to long-term success for your business. Learn strategies for improving retention rates, such as meaningful and intentional communication outside of check-ins and gifts, providing ongoing support, and creating an immersive community. Listen now to optimize your retention rates and achieve better outcomes for your clients. Time Stamps: (3:12) Erin's Previous Experience with EDF (6:52) Predictable Business Revenue (10:24) Breaking Down the Math Simply (14:12) Making Money and Helping People (15:13) 5 Pillars of a Business (22:02) Why Clients Will Stay With You (22:27) 5 Strategies to Increase Retention (25:42) Attendance Tracking (31:32) Exit Interviews ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Jan 16, 2023 • 26min

400. 6 & 7 Figure Online Coaching Delivery Models: What the Best Coaching Companies in The Industry Are Doing To Provide Exceptional Service & Value

We've boiled coaching delivery down to a science after coaching thousands of coaches and I'm going to share everything here. We've made all the mistakes (those who remember the summer assault challenge back in 2018 know what I'm talking about) and we don't want you spending weeks and months on the wrong things. There are 5 key deliverables you must implement and I'll share with you what you are actually delivering as a coach in 2023. Time Stamps: (0:36) 6 and 7 Figure Delivery Models (2:26) Phase 1: 0-10k a Month (3:00) Why I'm Talking About This (5:04) Justin and I's Summer Assault Challenge (7:18) People Don't Buy Programs (15:08) The 5 Deliverables (18:09) What You Actually Deliver (22:29) Phase 2 ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
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Jan 12, 2023 • 11min

399. Chat GPT: What This Means For the Future of The Coaching Industry + Why I Decided To Hike Through an Ohio Winter For 13 Hours and 28 Miles (At Night)

Over the last month, you've probably heard about AI and specifically Chat GPT and it's incredible capabilities. This has a lot of implications and especially to the coaching industry. I'll share a recent story about going through my own year end Suck-Fest (shoutout Bedros Keuilian), how this applies to Chat GPT, and why you need to do hard things. Time Stamps: (0:22) Quick Story about Our Version of Suck-Fest (2:40) Where Society is Going with the Ascension of AI (5:13) What is Chat GPT? (9:30) Why You Need Hard and Difficult Things In Life ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

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