

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books

Feb 27, 2023 • 35min
412. How Our Client Gillian, A Mom of 5, and Former Critical Care Nurse, Overcame People Telling Her "She Shouldn't Start Her Business" To 3x'ing Her Income in Just 4 Months of Joining IFCA
For all the mom's, nurses, and those wondering if they have what it takes to be their own boss, Gillian is a prime example of someone taking destiny into their own hands. Gillian transitioned from nursing to online coaching, trying to figure it out on her own while listening to this very podcast. While the information we gave her helped, she admitted she couldn't do it on her own. Since then, she's hired 4 assistant coaches, 3x'ed her income, and balances time working and raising 5 kids! Time Stamps: (0:29) Our Client Gillian (2:22) Transitioning from Nursing to Coaching Online (4:33) Where Gillian Was Before IFCA (6:15) Gillian's A Ha Moment Signing Up for IFCA (9:11) Work Since IFCA (17:05) Hiring 4 Assistant Coaches (21:15) Feeling Taking the Leap (32:26) Advice to Mom's (34:28) Where to Find Gillian ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Feb 23, 2023 • 28min
411. Discover the Two "Sales Profit Levers" We Use To Grow Our IFCA Students' Businesses By 25% - 50% (Virtually Overnight) Without Adding ANY New Leads or Relying On Cringe Sales Gimmicks
Want to make more money in your business without a single additional lead? Today's episode is all about how to leverage the two sales profit levers we teach our students in IFCA to increase your business 25%-50% virtually overnight. Time Stamps: (2:24) Order of Importance Pyramid (4:53) Covering Key Terms and 4 Biggest Constraints (10:47) Improving Close Rates (11:55) The Dress Analogy (16:24) A No Comes Before the Yes (18:18) Show Rates (20:12) Improving Show Rate (23:43) Ethical Bribe ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Feb 20, 2023 • 1h 2min
410. How To Never Hear "I Can't Afford It" On A Sales Call Again
If you're finding sales to be more difficult this year either due to the economy or if you've just been attracting colder leads, this episode is a can't miss. This is a call recording inside of our IFCA Legacy program where I review a student's sales call and give them advice on how to improve their process and what they could do better. We hope you enjoy this style of episode and please share it with another coach who could benefit from this! Time Stamps: (0:00) What to Expect From Today's Episode (3:24) Reviewing Soraya's Call (6:10) The Call Recording (6:52) Zoom Issues (11:44) Wanting to Lose 15-20 Pounds (12:42) Setting the Frame and Preframing the Commitment (17:12) Thriving During Recessions and Challenge Based Sales (24:47) Interested vs Committed (32:22) Having the Potential Client Say Yes During the Call (41:12) Handling Price Objection (49:37) Q&A ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Feb 16, 2023 • 18min
409. A Simple 3-Step System To Tracking Your Profit & Loss In Your Business (+ How Much You Can Spend on Overhead, Labor & Marketing & Remain Profitable)
This may not be the most sexy topic to talk about but it will pay off big time in the long run. Today, we're talking accounting, numbers, and taxes and once you understand the difference between the two types of accounting I'm going to share, you'll have more money to invest wisely into your business and not into Uncle Sam's pocket. At the end, I'll share with you 3 different types of business models so you'll know what you'll want to work towards. Time Stamps: (0:48) The Funniest Thing in the World: Numbers (3:18) Two Different Types of Accounting (3:38) Write As Much Off As Possible (5:13) Numbers to Pay Attention To (8:40) Operating Expenses (13:05) Overhead Expenses (14:16) Net Profit (16:22) 3 Different Business Models ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Feb 13, 2023 • 32min
408. From $0 to $80,000/mo in 9 Months: How Our 'Powerhouse Couple' Clients April & Arthur Built The Online Health Coaching Business Of Their Dreams Without Burnout, Wasted Time, or Overwhelm
Belief and certainty are powerful forces in this world and our guests today are prime examples of this fact. April and Arthur Rodriguez are a powerhouse couple from Texas that started their company only back in April of 2022 and quickly ascended to 80k months. We discuss the keys to their growth, hiring and growth of their team, the importance of culture and growth, and so much more! Time Stamps: (0:42) Quick Backstory on April and Arthur (1:35) The Entrepreneurial Journey (7:30) Committing to Getting Help (9:20) Growth and Hiring a Team (16:30) The Importance of Culture and Growth (20:38) Asking How Someone is Doing Twice (21:39) Most Proud of Moment (23:37) Working Together and Overcoming Financial Stress (26:40) Advice April and Arthur Have for Anyone on the Fence (29:15) Future of April and Arthur's Business and Growth (31:47) Where to Find April and Arthur ---------- Follow April and Arthur on Instagram ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Feb 9, 2023 • 13min
407. Why Becoming a "Sponsored Athlete" is A Terrible Idea… If You Want To Do "Affiliate" Deals: Here's the Right and Wrong Way To Do It (Your Reputation is On the Line)
If you think becoming a sponsored athlete is the way to wealth, we have news for you. You'll receive pennies on the dollar promoting someone else's company while diluting your own brand equity. There's a way to do it better (hint it's on the backend). We'll explain the truth about affiliate payouts, why you should create a high ticket 1-1 coaching offer instead, and how to utilize sponsorship deals inside your offer for maximum leverage. Time Stamps: (0:52) Why Being a Sponsored Athlete Isn't Worth it and What To Do (3:04) The Truth about Affiliate Payouts (4:63) Tapping Into Your Audience Equity (6:47) Creating a High Touch 1-1 Offer Instead (10:52) Done For You Options on the Backend ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Feb 6, 2023 • 16min
406. Align Your Team, Audience & Clients Around A Common Goal: The Power of Crafting a Mission Statement
What is your company mission statement? Have you sat down and really thought about why your company exists? I recently bought something called LiveVac that blows my mind to be honest and I want to tell you about how their mission statement allowed for this company to grow and scale and why you should do the same as a leader in your company. Time Stamps: (0:40) Talking Mission Statements (1:37) Example From LiveVac (6:25) Work with Mentors to Solely Establish Culture and Mission (9:19) Google's Mission Statement (10:54) 6 Part Checklist to Making Your Own Mission Statement (14:27) IFCA's Industry Focused Mission Statement ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 30, 2023 • 18min
404. 7 Secrets To Building a Thriving Client Community
In 2023, connection and community will be one of if not the most important component to your coaching program as more and more content and information is available at someone's finger tips. Learn the 7 secrets to building a thriving client community to improve the quality of your program, retention, referrals, and more! Time Stamps: (1:25) Russell Brunson's 3 Keys to Success (2:40) Defining Community (3:50) DM Me Community (4:26) Culture, Core Values, and Community (6:40) Why Niches Get the Bitches (7:00) Community Chats (8:28) Examples of What to Post in Your Community (11:52) Creating Accountability Partners (13:30) Hiring a Community Manager (14:58) Hosting Exclusive Immersion Retreats (17:29) Desire for Continued Access To You ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 26, 2023 • 13min
403. Unlock Productivity & Creativity: How to Create Uninterrupted Time To Execute Your Most Important Tasks & Maximize Creative Thinking
Are you tired of feeling overwhelmed and unable to focus on your most important tasks? Want to tap into your full potential and unleash your creativity? In today's episode, we will be discussing the proven strategies for creating uninterrupted time to execute your goals, boost your productivity and maximize your creative thinking. Imagine being able to get more done in less time and achieve your fitness and life goals faster, join us to learn how to make it happen! So, don't miss out on this valuable information and tune in now! Time Stamps: (1:02) The CEO's Top Goal (1:49) Jax's First Significant Sickness (3:09) Constant Inbound Messages (4:16) Dedicating 2-3 Hours to Building the Business (6:38) Task Hopping and Mental Sludge (8:01) My Example ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Jan 23, 2023 • 18min
402. "When Should I Launch?" - A Step-By-Step Guide To Creating A Marketing Calender For 2023
If you've been stressing out about when to launch and promote your coaching offer throughout the year, this is a can't miss episode. I want to go over our promotion calendar, the 4 levers you can use with a promotion, how to utilize your pipeline equity with your audience intelligently throughout the year, and more! Time Stamps: (0:40) Launch/Promotion Calendar (1:13) Our Client Vanessa Example (3:43) What We'll Cover Today (4:40) What's a Promotion/Launch? (6:41) 4 Levers to Promotion/Offer (11:52) What Problems Do You Solve? (14:24) Pipeline Equity (17:02) A Case for Manual Outbound ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!


