The Fitness Business Podcast with Erin Dimond and Jordan Dugger

After crossing the 30 million dollar mark, being a husband and father, currently in the best shape of my life, and living a life that makes me the happiest I've ever been, I reflected on the past 10 years and what I wished I would have known at 25. Today's episode are those 10 lessons. From dealing with haters to niching down to making your first 100k, I hope these lessons are helpful for you and your life/career. Time Stamps: (0:39) 10 Lessons In Business and Life (1:31) #1: Haters (2:59) #2: Sports and Business (3:50) #3: Making Decisions Fast (4:32) #4: Fuck Chasing Your Passion (5:14) #5: Be Yourself Online (5:49) #6: Putting Off Hard Conversations (6:34) #7: The Hardest Benchmark Is Your First 100k (7:18) #8: Good vs Great Businesses (7:56) #9: Stop With Low Ticket Programs (8:24) #10: Attracting The Opposite Of Your Solution ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you want to make your content less boring and actually have people watch, today's episode and tactics are going to really help stop the scroll. Vying for people's attention is harder than ever these days and there are proven tactics and strategies you can use to gain an edge. We'll talk about those strategies and how to approach the same topics everyone is talking about in an interesting way. Time Stamps: (0:35) Pattern Interrupts and Being Less Boring (1:23) Saying Something In An Interesting Way (2:27) The Framework We Teach Our IFCA Clients (7:04) Creating An Open Loop ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been dragging your feet when it comes to the legal side of your business or ready to hire assistant coaches but not sure how to structure their contract legally, we have you covered in today's episode! We'll cover everything from getting started with filing your LLC and EIN to your scope of practice when it comes to nutrition recommendations to how to properly construct an assistant coach's contract in the event they leave. Time Stamps: (0:37) The Legal Side of Business (1:35) Used to Manage A Rapper (3:27) Understanding Your State Laws (4:23) Avoiding ENT Content Without Being a Registered Dietitian (5:17) Program Disclaimers (5:27) LLC's, EIN's, and Payment Processors (6:52) Program Agreement or Contract (7:43) General Liability Insurance Once You're Established (8:15) Contractor Agreements (11:17) Motion vs Action ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Our arguably most frequent guest is back on the show and I'm so excited to talk to him about leveling up coaching skills and creating a deeper level of impact for individuals. Will Grazione is back and with 14 years of experience in the coaching space, he's one of the most trusted coaches in our opinion. We talk about how Will keeps going after 14 years in the space, advice to new parents, going from coaching predominately bodybuilders to more functional health cases, the art of diet breaks (which he is famous for), and more! Time Stamps: (0:59) Will's Intro (If You Don't Know Him) (3:24) Will's Purpose 14 Years In (7:39) Lead Generation vs Referrals (9:09) Sleep In a Fat Loss Phase (13:55) Advice to New Parents (25:44) From Bodybuilding to Functional Health (29:39) Rapid Fire Fat Loss (34:09) The Art of Diet Breaks (39:39) Perimenopausal Transition (49:19) Where To Find Will ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I've been looking forward to this interview and catching up with a really good friend and former roommate Justin Mihaly and he's been absolutely crushing it recently. We've had Justin on a couple times but so much has happened since that time with an exploding podcast and his coaching team, I wanted to have him back on to inspire anyone looking to build something epic. We talk about his recent rebranding, spill the tea on the bodybuilding haters, the role of visualization and manifestation, and more! Time Stamps: (0:00) What To Expect In Today's Episode (3:29) Justin's Accomplishments (8:39) Grow or Die Podcast (9:21) High Ticket Coaching (15:06) Things Justin Has Changed His Mind On (21:09) Client's Justin is Excited To Work With Right Now (28:01) Wake Up and Win (37:53) Visualization and Manifestation (44:11) Jordan's Morning Routine (47:28) The Trajectory of Grow or Die (55:41) Where To Find Justin ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're wanting to get your first 10 clients but don't currently have the cash or audience to leverage, I'm going to share a powerful strategy to leverage your current network and prospect for potential partnerships. Entrepreneurship is about getting innovative and this strategy might just be the out of the box spark you need for your business. Time Stamps: (0:41) Starting Your Business (1:21) Picture a Ven Diagram (2:48) Starting With Network (4:16) Going Full Time Math (5:37) 219 Leads (5:57) How To Generate Leads (9:36) Being Genuine and Providing Value (10:34) Examples ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

When it comes to running an online business, your tech stack is critical and you want it to be efficient, streamlined, and easy to use. We've tried so many apps and types of software over the years and in today's episode, I wanted to boil it down to the 10 essentials (plus a few more) that we know, like, and trust. Whether you're just starting out or wanting to scale to 7 figures and beyond, today's episode will help! Time Stamps: (0:06) All Our Tools and Software (1:15) Trainerize (3:20) Metricool (3:55) Skool (4:48) Asana (5:21) Zapier (6:40) Hyros (7:03) Slack (7:55) Hubspot and Go High Level (9:45) Other Apps ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you struggle during every week that special time comes once a month, trust me you aren't alone. I've been a woman for 36 years and a business owner for over 10 years and I've developed some rock solid strategies for working and leading around my menstrual cycle. In this episode, I'm going to share my struggles and strategies with you and please let me know if this resonates or you have any tips to add! Time Stamps: (0:49) My Current Reality (1:49) 3-4 Days A Month Still Suck (4:04) Tracking Luteal Phase (5:31) Resetting Expectations (6:44) Warning My Husband (8:39) Warning My E.A. (10:19) Circling Back When The Clouds Clear (13:24) Cold Plunge (14:19) DM Me If You Resonate ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You've probably heard a lot of business coaches talk about only having one offer and if you follow that advice, you're missing out on a lot of revenue and impacting lives at a deeper capacity. In today's episode, we'll go over the 3 offers you need to grow and scale the business you dream of and how to set these offers up well so prospective clients understand what you provide. Time Stamps: (0:23) Who We Are (1:03) The Myth of "One Offer" (1:53) What You Should Not Do (3:08) Your Front End Offer and Backend Offer (4:44) Solve Their First Major Problem (5:48) Initial Front End Offer and Backend Offer Pricing (7:03) Deliverables For Front and Backend Offer (8:48) IFCA Client Examples (11:08) Our Community Funnel ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

While initially putting together thoughts and ideas for this episode thinking I was going to talk about how business isn't linear… the numbers show a different story (for my/our business at least). After 12 years of data and coming off of a 8 million dollar year approaching the same amount revenue this year, we have reps to be able to zoom out and not be emotional when it comes to peaks and valleys. This is what we see a lot of coaches struggle with is looking at the month to month and dejected when they have a down month. Listen in as I explain the long game and my 12 year journey to give you some perspective. Time Stamps: (0:41) What I Wish Was Created (2:07) Initial Thoughts On Linear Growth in Business vs Reality (4:35) The First Four Years (5:29) The Messiness of 2016 (9:57) 7 Figures in 7 Years (12:37) Going All In With Ads (14:25) Fitness Client Example (17:37) Please Reach Out ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed