The Fitness Business Podcast with Erin Dimond and Jordan Dugger

These 5 book helped me go from a drug addict with no job and $350 in my bank account to building a $30m+ online fitness business, achieve an 8 figure net worth, and marry the woman of my dreams… ⁣ Before I share the list, I first want to admit something…⁣ ⁣ I haven't read a 'self-help' book in over a year.⁣ ⁣ But cumulatively, I've read over 100 personal development and business books.⁣ ⁣ Nowadays, I mainly read non-fiction and the occasional autobiography.⁣ ⁣ I share that because what I read today is not what I read to get me to where I am today…⁣ ⁣ For who I am now, I believe it's more beneficial for me to read books that allow me to expand my imagination than more 'how-to' stuff…⁣ ⁣ After you've read so many, you realize they all say the same thing.⁣ I do believe it's important to go through this phase though so I want to share my top 5 books that have changed my life and what I'd recommend for any coach or entrepreneur. Time Stamps: (1:00) Personal Development Reading Phase (1:43) #1: A Man's Search For Meaning By Viktor Frankl (2:51) #2: Deep Work By Cal Newport (3:50) #3: Influence: The Psychology of Persuasion By Robert Cialdini (4:40) #4: Ready, Fire, Aim By Michael Masterson (6:07) #5: The Power of Now By Eckhart Tolle ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's guest spoke at our most recent live event for our students and I knew we had to have him on the show at some point to talk about this somewhat controversial topic. Martin MacDonald, Clinical Performance Nutritionist and Founder of Mac-Nutrition Uni. Martin started Mac-Nutrition in 2008 and in 2016 MNU was born. It is now studies in 80+ Countries worldwide and is the leading evidence-based nutrition qualification, allowing individuals to practice as fully qualified and insurable nutritionists in 35 countries. Martin also speaks internationally and is currently touring doing his Aggressive Diet Coaching seminar. Next stop Las Vegas on 10th August. Listeners can get $80 OFF a place using FitBizMNU. In this episode, we discuss the concept of aggressive dieting, why the 95% of individuals gain the weight back after dieting statistic is bullshit, how to show compassion within coaching, and more! Time Stamps: (2:27) Aggressive Dieting (6:42) Rate of Energy Transfer (9:22) Handling Underreporting As A Coach (16:27) Ruining Metabolism Through Aggressive Dieting? (24:59) How to Show Compassion in Coaching (34:32) Gaining The Weight Back? (41:47) Upcoming Seminar in Vegas (48:22) Taking Nudes (52:23) Where To Find Martin ---------- Follow Martin On Instagram Check Out Martin's Aggressive Dieting Coaching Seminar and Use Code: FitBizMNU For $80 Off: https://www.martin-macdonald.com/product/aggressive-dieting-seminar-vegas ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We wanted to create a different style of episode based on feedback we get from our students inside of IFCA so what you'll be hearing today is two specific clips from my office hour calls. Specifically we'll dive into niching your offer in the beginning and how to share both personal and business content on social media. Let us know if you enjoy this style and we'll definitely make more of them! Time Stamps: (0:00) Different Style of Episode (3:40) Niching Down vs Broadening Your Scope (10:00) Optimizing The Offer (17:50) Pitch Length ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We all want to get more done in less time and most if not all of that comes down to succumbing to productivity killers and distractions. In this episode, I'm going to share how I start my day and why priming your body is important, how to avoid productivity killers, why planning your week on Sunday is a game changer, and a bonus tip at the end you don't want to miss. Time Stamps: (0:27) Stopping 3 Productivity Killers (1:20) Jumping Straight Into Work vs Priming Your Body (3:22) Weekly Setup Gameplan (5:25) Bonus Tip ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you tuned into the last episode, I mentioned we'd be talking about content virality in today's episode and that's exactly what we are going to do! With my first post with the intention of going viral (with help from Erin of course), this post officially passed 1 million views and a shit ton of other impressive metrics. We'll talk about exactly how I did it, how you can too, and give you some actionable frameworks you can start using today! Time Stamps: (0:08) Recently Went Viral (1:30) The Stats On This Post (2:20) How We Did This (3:40) Average Watch Time (4:50) Using a Paradox (5:35) Sharable and Relatability (7:15) The Framework We Teach (7:50) Holistic to Specific Content (12:54) Action Posts (17:22) Last Episode ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We might have finally cracked the code on this content game and excited to share with you from a high level standpoint in this episode how we are approaching content in 2024 and how you can do the same. I recently had a post go viral (which I'll explain more in the next episode) and this post is just one that collectively has reached over 1.3 million people. I'll talk about how to create a system, how to look at your entire funnel of content from short form to long form, and more! Time Stamps: (0:47) Reel Going Viral (1:55) Inspiration Based Posting vs Having A System (4:27) Tweetpic (4:55) Middle of Funnel Content ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're currently working a full time job in the side hustle phase of your business with a family, we hope this inspires you for what's possible if you keep going. Our IFCA client Jeff recently quit his teaching job after making over 6 figures in his business. He is now putting his full attention and commitment into the business, optimizing his "middle of the funnel", and spending more time with his family especially in the morning. We hope you take a ton away from this great interview! Time Stamps: (0:49) Quick Jeff Bio (2:29) Leaving His Teaching Job (8:41) Family's Thoughts (10:41) Schedule In The Side Hustle Phase (14:51) You Gotta Want It (17:26) Most Profitable Round of Golf Ever (19:31) Jeff's Elevator Pitch (22:29) From 12k A Year to 6 Figures (27:56) Taking Lead Generation To The Next Level (30:21) Middle Of Funnel Process (33:13) Tips on Strong Product and Delivery (38:56) Firing Clients (39:31) Parting Advice ---------- Follow Jeff on Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Returning guest to the show Jason Theobald, Founder of Scooby Health, joins me today to get super nerdy on some more advanced health, body composition, women's health topics. If you've been wanting an in depth conversation on topics like HRT in females, post birth control syndrome, and use cases for semaglutide and whether it's a fad or here to stay, this episode is for you! Time Stamps: (0:32) Jason The OG (2:24) Use of HRT in Females (10:17) Weight Loss Resistance (18:32) Semaglutide (27:22) Post Birth Control Syndrome (35:57) Collaboration Over Competition ---------- Follow Jason on Instagram : jasontheobald_scoobyhealth Follow Scooby Health: Scooby_health Nuethix Formulations: nuethix_formulations Advanced Vitality: advancedvitality_ Scooby Health's Website: scoobyhealth.com Nuethix's Website: nuethix.com Advanced Vitality's Website: advancedvitalityhrt.com Scooby Health University: https://scoobyhealth.com/pages/scoobyu ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why Starbucks is the king of it, and how to improve it in your business as well. Time Stamps: (0:31) Life Update (2:15) Made A Post Recently (3:33) Prerequisites To Running Ads (6:55) Why It's Important To Have Premium Pricing (8:30) Average Customer Spending 6k (9:09) The 3 Offers (10:00) Starbuck's LTV (13:32) Your Sales Process (15:45) What Agencies Don't Tell You (16:52) Optimizing Ads (18:07) Impact AI Software ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We have two incredible human beings on the podcast today and one even works with us! Nick and Hailey Bland are both weight loss coaches for parents and Nick joined our team as a success coach and had a great idea of being on the show so you could get another perspective of a husband/wife duo in business with kids and how they do it all. We go through some tactical stuff around scheduling and communication but also the mindset of early business success, dealing with insecurity, and finding admiration in each other. Time Stamps: (0:45) Stupid Idea Time (2:27) Nick and Hailey's Worst Conflict (5:03) Parents First (5:58) Day To Day Structure (10:45) Key To Early Success (14:45) Working On The Business vs In The Business (17:45) Bringing Hailey Into The Business (20:43) The Last 6 Months (25:11) Evening Check In's (25:51) Dealing With Insecurity (42:13) What Hailey and Nick Excels At (45:55) Where To Find Nick and Hailey ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed