The Fitness Business Podcast with Erin Dimond and Jordan Dugger

We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today!  Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team, and was promoted to CEO with so many lessons in between. He's now building a personal brand along with running 3 companies and he shares his philosophy on marketing and sales as it relates to your product, building a personal brand, the reality of constant difficulty, and more!   Time Stamps:   (2:18) Gym Launch Success (2:45) Cale’s Story (5:21) Ignorant Tax (9:31) Obesity Rates Increasing (11:20) How Marketing And Sales Improves Your Product (14:40) Never Assume In Relationships (16:15) Building A Personal Brand (19:35) Cale’s Organic Content Playbook (23:35) Questioning Your Beliefs (26:05) Top 3 Lessons From Alex and Leila (29:30) The Reality of Constant Difficulty (33:15) 5 Core Areas of Business (37:06) Knowing When It’s Time For Paid Traffic ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you aren't aware, there's a new "get rich quick" scheme going around that really pisses me off as an entrepreneur and coach to entrepreneurs. An MRR (not monthly recurring revenue which is a GREAT thing) stands for Master Resell Rights. It's basically selling something that was already created by someone else and promising something that's not true. Listen in as I explain why this pisses me off and why building your own service based offer is a much better option.   Time Stamps:   (0:59) Monthly Recurring Revenue (1:29) What Master Resell Rights Is (1:57) Who Sees Success With This Offer (3:27) Why This Bugs Me (3:41) The Next Wave of MLM’s (4:20) Sell Your Thing (5:16) Previous Helpful Episodes ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

This might be my favorite objection to help coaches with and if you've been unable to close calls for this reason or you are getting ghosted after a call, this is one to save and come back to multiple times. In this episode, I am on a call with a Legacy sales team student going over how to handle the "let me talk to my husband" objection but this strategy works with any intimate partner and it's a win-win-win for everyone involved.   Time Stamps:   (1:12) Coming Back to This Episode As a Reference (2:26) Rescheduling The Call (5:20) Permission vs Support and 12 Months From Now (7:45) The Art of the Deposit ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In 2018, Erin got a random DM on IG, asking if we'd be interested in interviewing for a reality TV series...   Why the hell not right?   After six months of interviews, we found ourselves on a flight to Georgia to film "The Battle of The Fittest Couples"   Watching Dylan and Lauren Bair compete on their own TV show (Couple to Throuple on Peacock if you haven't checked it out) reminded me of our moment and wanted to share our experience on this episode. Didn't go how we expected but got a great story from it.   Time Stamps:   (0:52) Dylan and Lauren’s Reality Show on Peacock (3:22) Exposure and The Money (3:47) What Actually Happened (4:59) Learning Erin Can’t Swim (5:25) Upcoming Lead Generation Challenge (7:04) We Love to Compete (9:08) Funny Side Story ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you need an influx of cash into your business and you've been showing up on social media consistently, today's episode is ABSOLUTELY for you! I'm going to go over what we teach our client's inside of IFCA and give you 3 strategies on social media to get people's attention and have them engage with you. I have a bonus homework assignment at the end you won't want to miss either!   Time Stamps:   (0:32) Cash Fast In Your Business (1:05) Overview of Strategies (1:42) The 5 Guys Ask Post Strategy (3:31) Feature and Benefit Addition (4:13) Blunt Post Training (4:47) Free Assessment Call (6:39) Bike Shed Method (8:29) Making The Sale (11:25) Bonus Homework Assignment ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you feel like you're struggling and you're having a bad week, month, or even year, I am here to tell you that you're not alone. I've done my best to share my up's and down's in life and business and I've been going through it recently. What I've is that the more I focus on the process and my personal growth, the less suffering I tend to have. Listen in as I explain how more entrepreneurs can overcome depressive episodes and why it's so prevalent.   Time Stamps:     (1:28) Overcoming Depression and Why Entrepreneurs Suffer With It (1:48) My Bodybuilding Days (3:06) Meeting Erin and Building The Business (4:44) “I’m Only Happy When I Get What I Want” (5:21) IFCA Client Example (7:43) Personal Growth Is The Fulfillment ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed  

Have you been wanted to raise your prices but haven't pulled the trigger yet? Having doubts about whether you feel worth that much or if your program is that valuable? We've been there too and in today's episode, I want to give you 5 ethical reasons to raise your prices starting TODAY and why it will be impactful to both your business and your client's success in your program.   Time Stamps:   (0:38) 5 Reasons To Raise Your Prices (1:44) All The “What If” Questions (2:35) How to Progressively Increase Your Price (4:00) 2022 to 2023 Business Year (5:40) The 5 Reasons To Raise Your Prices (6:31) Price vs Value (10:44) Abundance (11:42) Rich vs Poor Markets (16:27) Other Episodes On This Topic ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Before IFCA, I started my own fitness coaching business back in 2013 and coached over 3000 individuals (and at points 200 at one time). It was a lot but I didn't know any better at the time and I learned a lot in the process so on today's episode, I want to share my 5 biggest lessons that I believe will benefit you most in your business from a coaching and mindset perspective.    Time Stamps:   (1:05) My Fitness Business Before IFCA (1:58) Doubled Down on Client Intimacy (2:29) #1: Be Okay With Client’s Being Mad At You (4:26) #2: You Will Surround Yourself With The Problem You’re Solving (5:57) #3: Get Used To Repeating Yourself (8:34) #4: Sometimes Money Won’t Be Enough to Motivate Someone (11:17) #5: You Are Solving an Insanely Valuable Problem (12:08) Success Coach Mo Example ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In 2024, online coaches have their "who" nailed down but many are missing the key piece to attracting clients: the "what". More than just a "what", a compelling solution to a painful problem. Solving this issue will allow you to raise your prices and give an exceptional client experience. In today's episode, I talk about why higher price means higher value, why niching down is dumb in today's market, what a good offer isn't, and more!   Time Stamps:   (0:58) Recording Our Last Series (1:50) The Value Paradox (2:50) Higher Price Means Higher Value (4:08) Why Niching Down is Dumb Now (5:26) The Offer Equation (7:28) What A Good Offer Isn’t (8:38) Your Great Offer Checklist (10:28) Gut Health Example ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Calling all Physical Therapists and Health Professionals: one of our IFCA students Josh is crushing it so far and we wanted to bring him on the podcast to talk about his experience and success! Dr. Josh Elzey is the CEO and Founder of ROI Fitness Academy and he too initially had some fears and skepticism around investing in himself. Listen in as we talk about those fears, how Josh found his North Star and why in this industry, why he made subsequent investing into IFCA including Legacy, and more!   Time Stamps:   (0:56) Josh’s Journey (2:24) Initial Fears Around IFCA and The First Investment (5:32) Putting Skin In The Game (10:14) Jumping Off The Conventional Path (11:03) Revenue Before and After IFCA (13:39) Comparison and Mentorship (18:50) North Star and Josh’s Why (25:08) The Second and Third Investment (28:48) The State of the Healthcare Industry (32:33) Taking Physical Therapy Online (39:06) So Many People to Help (39:36) 1-1 Mentorship Aspect (43:07) Final Words and Where to Find Josh ---------- Follow Josh on Instagram ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed