The Fitness Business Podcast with Erin Dimond and Jordan Dugger

You might notice a different voice on the mic today and you'd be correct! Travis Dalrymple, Director of Client Success here at IFCA, interviews one of our badass students Kacey Mallon. Kacey started in-person training, switched to online but had trouble with lead generation, her offer, and other essential components to her business. Now, she's got a team of 3 making over 25k a month and charging what she's worth! Listen in as we discuss her journey!   Time Stamps:   (0:55) Kacey’s Start with IFCA and In-Person Days (4:10) A Year of Growth (8:50) The Tipping Point (10:18) Spending vs Investing Money (15:25) Biggest Business Hurdles (17:50) Cultivating Sales Skills (18:15) Package Price Then vs Now (21:23) Current vs Previous Problems and Opportunities (26:20) The Magic of a VA (26:50) Advice to Those Looking to Take the Leap ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Your time is valuable regardless but as a CEO, your working hours are precious and should be allocated to the best of your ability. I want to share with you the 4 things you should spend all of your time on as a CEO, define what a CEO actually is in a business, why firefighting is nonstop, and more!   Time Stamps:   (0:32) The 4 Things To Spend Your Time On As a CEO (1:45) The Chief Accountability or Reminder Officer (5:11) Retaining Key Talent (8:12) KPI’s and The Meaning of The Role (9:47) Thoughts on Pay (11:02) IFCA Appreciation Example (13:56) Firefighting (15:47) The Company’s Top Goal ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

As the title suggests, Ethan's story is wild and he has lived many lives and iterations including now being a Success Coach for IFCA. He too was in your position when it came to mentorship. Skeptical and not sure who's legit or not. We cover all of his mentorship experience, story, and more in this episode!   Time Stamps:   (2:03) The Savage Gentleman (3:53) Ethan’s Punk Rocker Story (8:10) In-Person Training Days (9:44) Skepticism Around Online Coaching (11:40) Learning Through Leading (12:37) Breaking Things Down Simply (13:31) Approaching Content (15:30) Apprehension on Opinions (17:24) What Ethan Gets Pissed About (23:00) Having Conversations (26:50) Ethan’s Personal Investments (28:42) Advice and The IFCA Difference (30:57) Choosing The Right Mentor (34:30) Where to Find Ethan (36:35) Trust vs Respect ---------- Follow Ethan on Instagram ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you listened to last episode, you know I talked about what I believe is the number 1 thing to work on to become a millionaire CEO and that is your character. You might have left scratching your head or eagerly anticipated this episode, wondering "how do I do that?" We will break that all down in this episode! I want to share with you John Wooden's Pyramid of Success, explain why this is the key to building your character, and breaking down each piece of the pyramid with context to business.   Time Stamps:   (1:52) John Wooden’s Pyramid of Success (3:14) #1: Industriousness (4:04) #2: Enthusiasm (5:13) #3: Friendship (5:39) #4: Cooperation (6:26) #5: Loyalty (7:44) #6: Self-Control (8:35) #7: Alertness (9:37) #8: Initiative (10:26) #9: Intentness (11:54) #10: Condition (13:14) #11: Skill (14:17) #12: Team Spirit (15:29) #13: Poise (16:24) #14: Confidence (17:39) #15: Competitive Greatness (19:29) #16: Faith (20:29) #17: Patience ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed  

I (Erin) recently shared a presentation at our Legacy retreat all around what it actually takes to be a 7 figure CEO and wanted to share the highlights and biggest takeaways with you! I'll be honest though, you may not like the answer. If you're willing to face the reality and do what's necessary though, allow this 2 part series to be your starting guide.   Time Stamps:   (1:26) What A CEO Actually Does (3:16) Traits vs To Do’s (5:33) What Needs to Improve Is Your Character (7:13) What To Expect In The Next Episode ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed  

While generating 27 million dollars since 2017, I've been able to stay pretty jacked in that time and it wasn't by accident. I take my health and my body seriously as one we are in the fitness and health space but more importantly if we don't have our health, we have nothing. I want to share my entire fitness protocol including training, nutrition, recovery and biohacking, supplementation and previous steroid use, and end with some of my secret weapons you won't want to miss.   Time Stamps:   (1:17) Why I’m Sharing All This (3:53) Money We’ve Generated and Invested (5:12) Build a Home Gym (5:35) Breakdown of Our Gym (6:50) Biohacking (8:35) What Investing In Your Health Really Looks Like (10:45) Total Hour Breakdown (11:35) Supplement Breakdown (16:13) Alcohol (16:51) Training Style Right Now (18:35) My Secret Weapons ---------- Check Out Morphogen Nutrition and Use Code: STELLA for 10% Off ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you are a healthcare provider that's been on the fence about taking your practice online in some fashion, we hope today's episode pushes you over the edge. IFCA Legacy student Jessica London joins us as a Doctor of Physical Therapy who took the leap and took her practice online and 6x'ed her business. We talk about the healthcare industry, what her previous in-person offer looked like, the limiting beliefs in healthcare, and more!   Time Stamps:   (1:10) What Jessica Specializes In (2:55) Before and After IFCA (4:38) Previous Offer (8:20) Going From Being Excited About 7k a Month to Believing in 70k a Month (11:15) Limiting Beliefs in Healthcare (14:37) Timeline Expectation (16:35) Guiding Through the Customer Journey (18:55) Black Friday Masterclass October 26th (23:19) Being The Trusted Mentor (23:53) Where Jessica Heard About IFCA (31:20) Support From Family (37:17) Where To Find Jessica ---------- Follow Jessica on Instagram ---------- Save Your Seat For Our Free Secrets of Launching 5-Figure Black Friday Campaigns Happening Thursday October 26th at 6pm EST ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you dread this objection and you're ready to handle it with confidence on sales calls, this is a "must listen" episode and you might want to save it and come back to it. I want to share with you how to overcome the "I need to check with my spouse" objection and how to reframe permission vs support in your potential client's mind. We also have a Black Friday training coming soon you won't want to miss!   Time Stamps:   (1:10) Why It’s Important To Overcome This Objection (3:10) “What Would They Say?” (6:00) Support Over Permission (6:40) What To Say to Ask for Support (8:00) Black Friday Masterclass October 26th (12:20) Getting to The Root of Fear ---------- Save Your Seat For Our Free Secrets of Launching 5-Figure Black Friday Campaigns Happening Thursday October 26th at 6pm EST ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

After recently getting our Facebook Ads account hacked, normally I would be worried (and pissed) AF and part of me is but we've dealt with enough bullshit in entrepreneurship, I know it will pass and there's very little gained from worrying. If you have been feeling stuck in anxiety or worry around business, this will be the episode you need to get unstuck and give you a new perspective.   Time Stamps:   (0:25) The Power of Our Brains and Thoughts (1:07) Our Ad Account Was Hacked (3:00) A Parable To Share With You (5:30) Precrastination vs Procrastination (6:13) Shoe Dog by Phil Knight ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If your content isn't converting into clients the way you are wanting it to, I might have the answer for you. In today's episode, I want to discuss 3 reasons why your content isn't growing your account or leading to clients. Don't come after me for the last reason because we all start out (or are still there) and it takes reps!   Time Stamps:   (0:14) 3 Reasons Your Content Isn’t Converting (2:41) 3 Steps to 10k a Month (6:56) #1: You’re More Afraid of Being Judged and Overworked Than Being Broke (8:37) Your 5 “I Fucking Hate” Topics (9:44) #2: Marketing In Your Language Vs. Your Ideal Client’s (11:44) #3: … You Just Suck (14:21) $100 Giveaway ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed