The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Finishing up our conversation with THE OG Clark Bartram, in Part 2, we discuss what Clark's day to day looks like, his leadership philosophy and how he approaches working with his team, how he found IFCA and the results he's seen since joining, and so much more!   Time Stamps:   (1:14) Clark’s Day to Day (4:17) Leadership and Working With The Team (7:34) Business Relationships and Partnerships (11:40) Clark’s Beliefs (15:09) The Mental Side and Staying Sharp (20:34) Finding IFCA (24:39) Clark on Writing (27:23) Creating Content (28:52) Lessons From Clark’s Brother Passing Away (31:39) Where To Find Clark ---------- Follow Clark on Instagram ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I have a very special guest in the studio who traveled from Canton, Ohio and couldn't be more honored to talk to a good friend and IFCA client Clark Bartram. Clark is About as OG as OG gets when it comes to the fitness industry entrepreneurs and if I listed all of his accolades, you'd be reading for 15 minutes instead of hitting play and listening to this man's wise words. In Part 1, we discuss his story and how being on the cover of 130 magazines started, how to be great at everything, how kids changed his life, and more! Be sure to tune in to Part 2 coming out Thursday!   Time Stamps:   (2:37) How 130 Magazine Covers Started (4:35) Always Being Stage Ready (6:30) Social Media Became the New Magazine Cover (10:50) Being a Fitness Professional and Looking the Part (15:53) Endorsements and Pivoting During COVID (25:18) Allocating Your Resources and Being Great at Everything (27:20) Arnold Tried to Bang My Mom (28:23) Having a Vision (30:37) How Kids Change Your Life ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're cancelling our event… well kinda… we are restructuring and pivoting our event in a couple months and how we are going to be approaching events in the future. As we've talked about on this podcast, our philosophy is People, Product, Profit in that order and we had them reversed when going about our event planning. We'll discuss every detail and why we decided to make this pivot.   Time Stamps:   (0:34) Why We Pivoted Our Event (1:25) Now IFCA Summit and Why (5:42) Last Year’s Event Stress (8:18) Losing Intimacy with Live Events (9:09) Our First Event (13:28) Initial Speaker Lineup For Last Year (17:50) This December’s Event Details (20:04) Everyone’s VIP Now (21:04) Application Process ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our series on how to solve the "my business isn't growing" problem and probably the one you've been looking forward to most, Iet's discuss the topic of leads, warm outreach, paid ads. We'll define the difference between a lead and an engaged lead, how paid ads work in your strategy, finding your lead generation constraint, and much more!   Time Stamps:   (0:40) What We Covered in Parts 1 and 2 (1:34) What is a Lead? (2:22) An Engaged Lead (4:01) Warm Outreach (8:00) Paid Ads (8:40) Finding a Lead Generation Constraint (9:18) Example (10:25) Defining Daily Targets (13:20) Breaking Down Paid Ads (15:15) Typical Month Example (16:52) Community Funnel  (18:48) Where is Your Constraint? ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Continuing our series on solving the "my business isn't growing" problem, in this short Part 2, I want to cover how to understand conversion metrics along with explaining what lead nurture really is. I'll end with explaining the 5 stages of market sophistication and tease Part 3!   Time Stamps:   (0:55) Going Back and Listening to Part 1 (1:12) What We’ll Cover Today (1:40) What is Conversion? (2:54) Knowing If You Have a Conversion Issue (4:15) 5 Stages of Market Sophistication ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

While prepping for my presentation this past weekend at our Legacy Mastermind Event in Nashville, I wanted to do a bit of a dry run with my talk and also give you guys a lot of value in the process. What I want to cover in Part 1 of this series is answering the question "why is my business not growing" and discuss the theory around business constraints.   Time Stamps:   (0:27) My Legacy Presentation Last Weekend (1:19) What We’ll Cover In This Episode (1:43) Starting with a Story (4:07) The Theory of Constraints (7:09) Quick Exercise For You (8:51) Fulfillment and Ascension ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you have ever heard us brag or talk about our client successes, Vanessa is usually at the top of the list. She has not only been with us for 3+ years but we've seen so much growth in her it's insane. She came to us kicking around the idea of starting a coaching company to now having a team of employees and coaches under her approaching 7+ figures this year. We finally have her on the podcast to talk about her journey, how to keep going despite setbacks, what's next for VGFN, and her advice to you if you're wanting to join IFCA or make coaching a full time endeavor.    Time Stamps:   (2:08) Vanessa’s Company and Background (4:38) How 80% of Revenue Came From Existing Clients (8:26) The Customer Journey Map (12:53) Emulate Before You Innovate (15:03) How to Keep Going (18:21) Trading vs Solving Problems (27:46) Surprises in Business (29:38) Going Back to the Early Days (35:56) Vanessa’s Dad’s Influence (43:43) What’s Next for VGFN (48:48) If You’re On The Fence About IFCA (50:27) Where to Follow Vanessa ---------- Follow Vanessa on Instagram ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today I’m going to give you my three FAVORITE ‘get someone to respond’ lines of all time. Many don't know the power of followups and the reality of how many points of contact it takes to close clients. Many give up after the 3rd or 4th contact when statistics show it can take 5-12. This is where effort and caring really pay off.    Time Stamps:   (0:31) Quick Followup Tactics (1:30) Why You Should Worry About Following Up (2:13) Making It About Caring and Effort (3:43) Example Followup (4:12) Chuck Norris GIF Followup ---------- Link to Episode 359 Referenced in This Episode ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front end sales into our 90 day program. How can this be? In today's episode, I'll break everything down from roles to offer structure to backend offers. If you're wanting to grow or want to learn more about how a big business grows and operates, definitely don't miss this one!   Time Stamps:   (0:44) What We’ll Cover Today (2:14) Context on Me (Jordan) (3:18) Our Highest Revenue Month (6:27) Our Offer Structure (8:14) Keys to Your Backend Offer (12:10) Sales Team (15:35) Growing Business Means Team Turnover (16:29) Long Term Goal ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're excited to be back in the studio together recording a podcast and we wanted to talk about how we've been successful in business while being happily married. We get a lot of questions about how this dynamic works so we thought we'd have a long form talk about some of the pro's and con's, some of the biggest mistakes, being new parents along with building a business, and more!   Time Stamps:   - Why You Should Listen to Us - Meeting Jordan Back in 2017 - Pro’s and Con’s - 6 Biggest Mistakes When Approaching This - Visionary and Integrator - Being New Parents - Small vs Big Decisions - White Boarding Responsibilities - How We Coach Couples in IFCA ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed