
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Latest episodes

Sep 7, 2023 • 11min
467. 5 Productivity & Time Management Hacks To Get More Done in Less Time + How To Plan Your Week Effectively
These 5 productivity hacks have been a lifesaver especially being a parent to a toddler and with our growing business. Even if you only implement one of these, I think you'll see a dramatic increase in your day to day and week to week focus and productivity. Time Stamps: (0:51) 5 Productivity Hacks (2:26) Quick Story about Wood Gathering (5:31) Attention Fatigue and Task Sludge (6:41) Could Do’s vs Should Do’s (8:11) Tools for Productivity (10:16) Please Share ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Sep 4, 2023 • 19min
466. How to Use Alex Hormozi’s 100M Leads Framework To Sign Your Next 2-3 Clients in 7 Days [Even if You Have No Audience]
Today's episode is a must listen if you're just starting out in your coaching business or if lead generation is the primary constraint currently. I want to share a framework from Alex Hormozi's new book 100 Million Dollar Leads and you're probably going to be blown away with how much this makes sense. If you put this into action, you'll be so much closer to building that roster of your dreams and doing the work day to day that actually matters. Time Stamps: (0:35) Hormozi’s Framework in Getting Your First Clients (1:06) Core 4 of Lead Generation (3:07) What Warm Outreach Looks Like (6:30) Make Your Power List Visible (7:14) Your Lead List (8:43) Using Asana (10:39) Power Hours (13:10) The Importance of Follow-ups (15:46) What to Say to Prospects ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Aug 31, 2023 • 29min
465. 5 Onboarding + Retention Secrets We Use to Maintain a 2% Refund Rate [Bonus - What to Do If A Client Wants to Break Contract]
An incredibly underrated component of your business is your onboarding process and when you have this nailed, you'll see retention skyrocket and refunds plummet. We've had our own share of refunds in the past (will share a specific story) and learned a lot how to avoid them by having a bulletproof onboarding process. Listen in as I explain the tactical steps on how to set this framework up in your business! Time Stamps: (0:40) Eliminating Refunds (1:40) Starting with a Story (2:58) The Email (7:03) Retention Bonuses and Upgrade Rates (9:16) The Importance of Onboarding (11:43) After They Say Yes (14:23) Clear Expectations and Next Steps (16:28) Onboarding Call (18:11) Exit Interview (19:28) Refund Policy (21:29) Safe Space for Struggles System (23:29) Still Wants a Refund (27:13) Ending But Not Breaking Contract (28:51) DM Me Exit Interview ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Aug 28, 2023 • 8min
464. How to Use ‘Re-Offers’ To Get People Who Said No To Your Offer to Say Yes [Ethically + Without Lowering Your Price]
This one tactic could be an absolute game changer as we enter the busy season in online fitness coaching. The ability to re-offer is a huge and largely overlooked component to sales and I want to share with you our framework for how we go about re-offers and how to implement it into your business. Time Stamps: (0:14) Using Re-Offers (0:39) Part 1 (0:51) Appreciate The Love on My Struggle Episode (1:44) Re-Offer Text (3:47) People Buy One of Two Times (5:57) “Would You Be Against?” ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Aug 24, 2023 • 13min
463. Should You Become an Assistant Coach or Own A Business?
This is a question we've been receiving a lot lately and for good reason. There are definitely pro's and con's to both owning your own coaching business and being an intrapreneur in a great company. What I hope none of you experience is the third option many are stuck in that you'll have to listen to find out. I'll breakdown the pro's and con's, ideal pay structure for assistant coaches, and more! Time Stamps: (0:26) Welcome Back to… (0:49) Assistant Coach vs Entrepreneur (2:26) Defining Entrepreneurship (3:24) Pro’s of Starting Your Own Business (4:48) Con’s of Starting Your Own Business (6:09) Pro’s of Becoming an Assistant Coach (8:22) The Third Category (10:35) Ideal Pay Structure for Assistant Coaches (12:15) Nobody WANTS to Start Their Own Business ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Aug 21, 2023 • 13min
462. How to Overcome "I’m Too Busy / Its Not The Right Time" Objection - Just in Time For Summer
Learn how to overcome the 'I'm too busy' and 'it's not the right time' objections when selling fitness programs. Discover the power of using identity-based questions in the sales process and the importance of challenging prospects. Also, find out about a can't miss summer sale happening in IFCA.

Aug 17, 2023 • 18min
461. [Vulnerable Share] Building a Business Through Mental Health Challenges + How I’m Tackling Current Business + Personal Problems
I'm still learning that you can't out earn or out perform your self trust and self confidence and it's something we have to work on consistently. Today's episode is a good, bad, and ugly update on my life and current struggles and some things about my past battles with mental health I've never shared before. I want you to know if you feel the same way that you're not alone. Time Stamps: (0:28) Beginning Disclaimer (1:58) My Mental Health Struggles Early On (4:01) Hitting Rock Bottom (4:58) Fast Forward to 29 to 34 (5:57) Taking Full Control of My Life (7:01) Two Sides to Jordan (9:53) Coffee Beans, Eggs, and Carrots (13:38) Current Struggles (17:03) Tag Me If You Enjoyed This ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Aug 14, 2023 • 51min
460. [LEAD-GEN SCHOOL] 5 Proven Lead Generation Methods For Health & Fitness Coaches + Actionable Strategies to Use TODAY
No longer will you struggle with leads IF you listen to this episode a couple of times and implement a few strategies for the rest of the year. We're literally going to give you the playbook on everything you need to know about leads, what's working right now, and how to go about lead generation and lead nurture like someone who gives a shit about the other person rather than treating them like a number. Time Stamps: (1:01) So Much Shit Advice Out There (2:04) Recent Conversation with My Dentist (3:43) Why I’m Qualified to Talk About This (5:51) The Three Pillars of Client Acquisition (8:48) Understanding the Triage Phase (10:13) Defining the 3 Currencies (14:38) IFCA Client Examples (16:06) Your Network (17:28) Other People’s Network (20:41) Earned Media (27:43) Community Content (30:23) Action Post (33:51) Manual Outbound (35:23) Partnerships (39:45) Using Facebook Groups (41:51) Referrals (44:13) Paid Ads/Omnipresence (47:33) Facebook Group Funnel Example (50:19) What We’re Here For ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Aug 10, 2023 • 11min
459. 3 Reasons Online Health & Fitness Coaching Is The BEST Business Vehicle To Be In + Where This Industry is Going (Must Listen)
If you've been feeling stagnant in your coaching business, I want to reignite that fire you started with. I know how tough the day to day can be in this industry but people REALLY need your help and it's only going to get worse. This industry is growing and will continue to grow over the next 10 years and if you want to play a significant role in it, hit play and take action. Time Stamps: (0:34) Reigniting Your Fire (1:51) Quick Heartbreaking Stories (5:06) Why Environment Is So Impactful (8:16) Online Fitness Coaching is “Saturated” (9:32) How to Get Out There and Help People (10:50) Booking a Call With Us ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Aug 7, 2023 • 36min
458. A Leadership Lesson - How Our Client Savannah Went From $15k/mo to $40k/mo by Firing Herself and Becoming a CEO
Our incredible IFCA student Savannah is here on the show today to talk about how she fired herself… and became the CEO she was destined to be. It wasn't an easy road and she shares and while our program helped, you can hear the determination and passion that Savannah speaks with. We talk about early money struggles and her choice to quit alcohol, how she found IFCA and this very podcast, how to create an exceptional client experience, and so much more! Time Stamps: (0:52) Introducing Savannah (3:21) Savannah’s Story (7:14) Every Superpower Has a Spectrum (8:18) Struggling with Money Early On (10:14) Quitting Alcohol (12:56) Finding The Fit Biz Podcast (14:39) Burning the Bitch Down Moment (19:06) Tactics for an Exceptional Client Experience (22:31) Breaking Limiting Beliefs (25:16) Proudest Moments (31:31) Future Projects/Plans (34:26) Where to Find Savannah ---------- Follow Savannah on Instagram ---------- Join Us LIVE in Scottsdale, Arizona for the Fit Biz Mastermind 5.0: https://www.impactcoachacademy.com/the-fit-biz-mastermind ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The 5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed