

Talking Purpose: The Purpose and Profit Business Podcast
Katie Boothby-Kung
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Episodes
Mentioned books

Feb 2, 2024 • 59min
What's the Tea with Founder Sheena Brady
In this episode, I’m joined by friend and old colleague, Sheena Brady and the founder of Tease Tea and the Founder’s Fund. She’s not only built an amazing business selling tea and a wellness lifestyle, she has created a community of women supporting women and granting funding opportunities for women founders through her organization, the Founder’s Fund.In this episode we discuss DIY public and media relations for your business and how to land spots like Ellen Degeneres and The View, expanding your business to support more people through the formation of the Tease Tea Founder’s Fund and with this growth and expansion, how to ground it in the original brand and mission. Sheena has always and will always be a thought leader for founders building businesses that give back and I’m so excited that you all can learn from her.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Mar 14, 2023 • 42min
Satya Organic - Skincare from a crockpot to retail empire
I was so fortunate to talk to Patrice Mousseau, the founder of Satya Organic. She is a mother and powerful Indigenous women based out of British Columbia. Satya Organic started as a clean solution for Patrice’s daughters eczema. Satya is a steroid free, effective anti-inflammatory that can be used for your face or body. Even around your eyes and on your lips. Made with 5 simple ingredients, fragrance free and USDA certified organic. Satya has also been submitted into Health Canada and approved to make health claims.I loved recording this episode. Patrice is a wealth of knowledge and so giving with her time and expertise. I was so lucky to have met her before the world shutdown March 2020 and even more lucky that she said yes to my whirlwind podcast request. We jammed on her genius sustainable packaging, her retail EMPIRE and the beauty of clean and fresh ingredients. Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Feb 8, 2023 • 39min
DailyKarma - Building a give back partnership that increases sales and loyalty
In today’s episode I sit down with my friend Melaney Lubey previously with DailyKarma (she's now an advisor and working at Amazon). Melaney and I started working together a few years back when I was at Shopify. We instantly clicked and have kept up with our monthly check-ins ever since. It’s a chance for us to chat about the world of social entrepreneurship, trends and big ideas and planning a couple fun events or two. Melaney has been working in the non profit space for years, seeing it from many different angles and now gets to share her expertise as a leader in tech. In the episode Melaney and I talk about working with not-for-profits, building genuine and transparent partnerships and the psychology of giving. If you have ever wanted to build in more philanthropic programs and projects into your business that actually align with your brand, this episode is perfect for you. And if not, Melaney is a fountain of knowledge on all things social entrepreneurship! Enjoy!Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Jan 24, 2023 • 39min
EcoEnclose - Eco friendly packaging and making unboxing sexy
I was delighted to sit down with Saloni Doshi, CEO of EcoEnclose, a US-based sustainable packaging company to talk all things packaging materials and finding the best options for your products and the environment. It’s not just about plastic vs paper anymore and your customers are starting to notice. Don’t create an amazing, purpose driven business only to fall flat on your face when it arrives in the mail in a plastic poly mailer! Building your brand means making good impressions and for ecommerce companies, this starts with your packaging!Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Jan 3, 2023 • 35min
Frere du Nord - The massive benefits of manufacturing close to home
Milena and I had a special bond when I found out her shop was based in the city I grew up in. While our memories of Oshawa are different, it was so interesting to hear more about her journey to opening their shop there and how they’ve stayed true to local manufacturing. Milena is one half of the brother sister duo. Milena and her brother started Frere du Nord, combining their fine arts and engineering backgrounds. Frere du Nord is a fashion brand focused on creating sustainable luxury leisurewear that is ethically made and sourced. In 2019, FRÈRE DU NORD opened there new retail and manufacturing space in Oshawa, that allows customers to view how their clothes are made and allows them to be part of the process. I’m yet to see it in person but the pictures look amazing so I encourage you all to take a look!Website - https://freredunord.com/ Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Dec 6, 2022 • 49min
Arka - Bringing sustainable packaging to life
I have had the opportunity to work with Arka for a number of years through my role supporting social enterprises at Shopify. Arka is a breath of fresh air for businesses looking for accessible and sustainable packaging. Phillip is certainly passionate leader as my first interaction with him he insisted on changing some of the recommendations Shopify’s blog had for sustainable packaging. I’m embarrassed to say that Uline made the cut so we quickly changed that! Phillip has positioned Arka to make sustainable packaging every business's first choice. You’ll hear more about some of the projects they are undertaking to make this kind of packaging even more accessible. You’ll also hear his thoughts on other exciting apps making sustainability possible and the types of materials you should be looking out for when starting your sustainable packaging journey. Website: https://www.arka.com/IG: @arkapackagingLearn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Nov 23, 2022 • 52min
Shea Yeleen - Empowering women in beauty through shea production
Today on the show we have the incredible Rahama Wright, the founder of Shea Yeleen. Shea Yeleen is is a social enterprise dedicated to empowering women in West Africa and the United States through the production, sale and use of shea butter products. A unique blend of grassroots organizing and business development, Shea Yeleen is a company that specializes in manufacturing high quality, organic, fair trade skin care products and utilizing a sales strategy that incorporates women’s’ micro enterprise development.Rahama and I connected instantly, she is so nice, funny and insanely passionate about beauty and helping others realize their potential. We nerded out about beauty ingredients out of Africa and the bounty that grows out of the ground in the incredible continent. Grab a pen and paper because Rahama drops amazing tips on working with women’s groups, international production and retail in the US. Enjoy!Links:Shea Yeleen: https://sheayeleen.com/IG: https://www.instagram.com/sheayeleen/Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Nov 8, 2022 • 43min
Kapok - Sustainable sourcing in China
For most, sourcing in China doesn’t mean sustainable or good for people or the planet. Many think coal plants and poor working conditions. But that’s not the case for everyone! Chatting with Arnault, he unpacks the world of sustainability in China and how you can find manufacturers in the country that put people and the planet at the center of their operations. He shares the adventure he’s had running a business in Hong Kong and how he’s been able to marry his love for beautiful design while sourcing consciously. For those of you thinking you’d like to source from suppliers in China, this episode is certainly a wealth of important information. If not, hearing more about sustainability overseas is always fun!Kapok: https://ka-pok.com/IG: https://www.instagram.com/kapok/ShopifyShopify is a leading provider in commerce tools to start, grow, market, and manage a business,. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Oct 24, 2022 • 36min
Using your ESG commitments to attract investors and $$$$
Back in our tech days, Kristine and I crossed paths when working for our previous companies at Shopify and Printful. Printful was an app partner and Kristine was interested in learning more about Shopify’s sustainability goals and how Printful could be a partner in more sustainable commerce. She is wicked smart and has a true passion for this space.Kristine Nagle is the Founder and Sustainability advisor of Impact House. Her 7+ years in working in the startup scene helps her to work as an extension of your team and get results with BS free attitude. Her experience includes managing accelerator programs at Startup Wise Guys, gaining global network as the CEO of TechChill and recently building a sustainability strategy for the first Latvian unicorn, Printful. In today’s episode we discuss the importance of sustainability for investors, getting executive buy in, and how to build trust with key audiences. Grab a pen and paper and settle in!ShopifyShopify is a leading provider in commerce tools to start, grow, market, and manage a business,. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Sep 28, 2022 • 58min
Shavonne Hasfal-McIntosh - Diversity and Inclusion, lessons learned working in tech
In this episode, I had the pleasure of talking to a friend and old colleague Shav Hasfal McIntosh. We worked together at Shopify and I had the privilege of watching Shav build Shopify’s Diversity and Belonging practice and department. Shav has since moved on to be the Director of Diversity and Inclusion at Wealthsimple, another dynamo Canadian tech company. She is a force for radical change and I’m honoured to know her and to share with this episode with you all. Shav has an incredible perspective on EDI and breaks down this nuanced topic with simplicity and without judgment. Together we discuss that EDI takes time and resources, the importance of product inclusion and how to build EDI strategies that are true and authentic that don’t tokenize communities. It’s some pretty amazing stuff, so sit back and enjoy. ShopifyShopify is a leading provider in commerce tools to start, grow, market, and manage a business,. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify