
Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Latest episodes

Dec 6, 2022 • 49min
Arka - Bringing sustainable packaging to life
I have had the opportunity to work with Arka for a number of years through my role supporting social enterprises at Shopify. Arka is a breath of fresh air for businesses looking for accessible and sustainable packaging. Phillip is certainly passionate leader as my first interaction with him he insisted on changing some of the recommendations Shopify’s blog had for sustainable packaging. I’m embarrassed to say that Uline made the cut so we quickly changed that! Phillip has positioned Arka to make sustainable packaging every business's first choice. You’ll hear more about some of the projects they are undertaking to make this kind of packaging even more accessible. You’ll also hear his thoughts on other exciting apps making sustainability possible and the types of materials you should be looking out for when starting your sustainable packaging journey. Website: https://www.arka.com/IG: @arkapackagingLearn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Nov 23, 2022 • 52min
Shea Yeleen - Empowering women in beauty through shea production
Today on the show we have the incredible Rahama Wright, the founder of Shea Yeleen. Shea Yeleen is is a social enterprise dedicated to empowering women in West Africa and the United States through the production, sale and use of shea butter products. A unique blend of grassroots organizing and business development, Shea Yeleen is a company that specializes in manufacturing high quality, organic, fair trade skin care products and utilizing a sales strategy that incorporates women’s’ micro enterprise development.Rahama and I connected instantly, she is so nice, funny and insanely passionate about beauty and helping others realize their potential. We nerded out about beauty ingredients out of Africa and the bounty that grows out of the ground in the incredible continent. Grab a pen and paper because Rahama drops amazing tips on working with women’s groups, international production and retail in the US. Enjoy!Links:Shea Yeleen: https://sheayeleen.com/IG: https://www.instagram.com/sheayeleen/Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Nov 8, 2022 • 43min
Kapok - Sustainable sourcing in China
For most, sourcing in China doesn’t mean sustainable or good for people or the planet. Many think coal plants and poor working conditions. But that’s not the case for everyone! Chatting with Arnault, he unpacks the world of sustainability in China and how you can find manufacturers in the country that put people and the planet at the center of their operations. He shares the adventure he’s had running a business in Hong Kong and how he’s been able to marry his love for beautiful design while sourcing consciously. For those of you thinking you’d like to source from suppliers in China, this episode is certainly a wealth of important information. If not, hearing more about sustainability overseas is always fun!Kapok: https://ka-pok.com/IG: https://www.instagram.com/kapok/ShopifyShopify is a leading provider in commerce tools to start, grow, market, and manage a business,. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Oct 24, 2022 • 36min
Using your ESG commitments to attract investors and $$$$
Back in our tech days, Kristine and I crossed paths when working for our previous companies at Shopify and Printful. Printful was an app partner and Kristine was interested in learning more about Shopify’s sustainability goals and how Printful could be a partner in more sustainable commerce. She is wicked smart and has a true passion for this space.Kristine Nagle is the Founder and Sustainability advisor of Impact House. Her 7+ years in working in the startup scene helps her to work as an extension of your team and get results with BS free attitude. Her experience includes managing accelerator programs at Startup Wise Guys, gaining global network as the CEO of TechChill and recently building a sustainability strategy for the first Latvian unicorn, Printful. In today’s episode we discuss the importance of sustainability for investors, getting executive buy in, and how to build trust with key audiences. Grab a pen and paper and settle in!ShopifyShopify is a leading provider in commerce tools to start, grow, market, and manage a business,. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Sep 28, 2022 • 1min
TRAILER - Welcome to Talking Purpose
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Sep 28, 2022 • 58min
Shavonne Hasfal-McIntosh - Diversity and Inclusion, lessons learned working in tech
In this episode, I had the pleasure of talking to a friend and old colleague Shav Hasfal McIntosh. We worked together at Shopify and I had the privilege of watching Shav build Shopify’s Diversity and Belonging practice and department. Shav has since moved on to be the Director of Diversity and Inclusion at Wealthsimple, another dynamo Canadian tech company. She is a force for radical change and I’m honoured to know her and to share with this episode with you all. Shav has an incredible perspective on EDI and breaks down this nuanced topic with simplicity and without judgment. Together we discuss that EDI takes time and resources, the importance of product inclusion and how to build EDI strategies that are true and authentic that don’t tokenize communities. It’s some pretty amazing stuff, so sit back and enjoy. ShopifyShopify is a leading provider in commerce tools to start, grow, market, and manage a business,. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Sep 28, 2022 • 47min
Climate Neutral - How to calculate your carbon emissions and share with your customers
It was a pleasure to have time today to chat with Austin Whitman the CEO of Climate Neutral. Climate Neutral is a nonprofit organization working to eliminate carbon emissions. They do this by creating access to tools and networks that support businesses during their decarbonization journey and help them to measure their carbon footprint. Measuring your carbon shouldn’t be hard or expensive and Climate Neutral is lowering barriers to this impact tactic. In this episode, Austin discusses green certifications, the complicated world of carbon credits and offset and we nerd out a little on policy from our former lives!Climate NeutralShopifyShopify is a leading provider in commerce tools to start, grow, market, and manage a business,. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify

Sep 28, 2022 • 30min
Mindful Commerce - Building a social enterprise business community and connecting sustainable commerce solutions
In today’s episode, we have the opportunity to hear from Krissie Leyland, the co-founder at Mindful Commerce, a community for impact driven e-commerce brands. She’s also the founder of Kollectify, a brand and content marketing agency based in the United Kingdom. In this episode we chat about her 6 steps to being a more sustainable brand, aligning your purpose with your brand and audience and mitigating your digital carbon footprint. You’ll also have a chance to learn more about the Mindful Commerce community and how they’re helping sustainable business grow. Mindful Commerce: https://mindfulcommerce.io/Community linkLearn more about starting and scaling a for-purpose business at www.talkingpurpose.ca Start your business today on the best e-commerce platform in the world on Shopify