HUNGRY.

Graham xxx, Managing Director with a rich background at Ole & Steen, Wagamama, SoHo House, and Caravan, offers invaluable insights into navigating the complexities of the food industry. He candidly discusses the founder-operator tension, emphasizing the art of managing expectations and trust. Graham highlights the danger of diversifying menus, advocating for specialization. He also explores leadership dynamics, effective team communication, and the importance of starting with an 'empty bank account of trust' when joining a challenger brand.

 Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

TOTAL honour to sit down for a gallivanting chinwag with this absolute GAshley Palmer-Watts. Ash is a creative genius.Head Chef at The Fat Duck leading it 3 Michelin stars.Head Chef at DINNER by Heston.Genius behind The Devonshire with mcc.Creativity is water, you swim around, up and over, through obstacles.No matter what industry you work in this poddy will 10x your creativity.🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉 ON THE MENU:The Fat Duck 3* Adventure Creativity: “Be on a long mission where no one knew where it was going”Wu Tang Clan & The Fat Duck Creativity = Diversity of thinking + Diversity of knowledgeSimple Creativity = “creativity can be incredibly simple, it can be a better way of doing things”Tension Creativity = “dance in the tension between WHACKY ideas + ACTUALLY solving a problem”Quentin Tarantino Creativity = “Your Pen (and knife) Is An Antenna To God”1% Creativity = “Always look at everything, how can I make it better, how can I make it more consistent”Vision Creativity: constantly ask: “What would it be like to experience the end goal?”Problem Creativity “if creativity isn’t solving a problem, it’s not creativity:”Meat Fruit Creativity… “don’t take anything at face value…it can be done”:Tiramisu & That’s Not Me Anymore Creativity = put your CURRENT soul into CURRENT work.Be Like Water Creativity = “the best in the world adapt like service to the individual/customer, accept each story is different”Heston vs. Ashley Creativity = “Question Everything” vs. “What’s the emotional residue?”Bouba/Kiki Creativity = the sound of things, changes our perception of things ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

 Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Join Rory Sutherland, vice chairman of Ogilvy Group and behavioral economics expert, as he dives into the wild world of marketing. He shares insights on the importance of long copy, the 'Peak End Rule' in restaurants, and the surprising psychological impact of toilets on customer experience. Learn why Jesus is considered the first behavioral economist and explore the nuances of street food versus fine dining. With a blend of humor and sharp observations, Sutherland reveals how psychological principles shape our perceptions and consumer behavior.

 Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Giles Brook, investor in consumer goods and food enthusiast, returns to talk about brand growth challenges and strategies. He explains why brands often stall between £2-5 million and how to break free. Giles emphasizes the importance of defining your brand's consumer need and communicates the difference between shopper and consumer data. The discussion also touches on the power of community in marketing and the significance of hiring exceptional talent. With insights from brands like Vita Coco and Riya All The Aunties, this is a must-listen for aspiring entrepreneurs.

 Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.Maybe I am wrong.For yonks I’ve been waxing ad nause aboutNarrow and Deep.Focus.Do less, better.Be a Meaningful specific.It’s what every wonderful guest on the poddy teaches me.TRIP ripped up the rule book.Definition of outlier.TRIP is for everyone and anyone, anywhere, anytime and everywhere.TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.All charged with a beautiful mission: Be Kind to your Mind.Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & CoOlivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.ON THE MENU:1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.5. How TRIP raised £10 million quid – do you really need presentation a deck?6. Why founders must actually seek and embrace stress it’s a gateway forward.Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/ ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)