In 2016, I read Business For Punks.

One of the greatest business books of all time.

And, a huge inspiration to start HUNGRY.

Total honour to sit down with James Watt, BrewDog founder

This is a F*CKING BANGER!!!!!!

Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras. 

ON THE MENU: 

1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT” 

2. Why Good founders solve problems, but Great Founders use obstacles to find a different way of thinking

3. Be thankful for obstacles “obstacles are the way you differentiate, find magic + show the world what you’re really made of” 

4. BrewDog “Challenge Everything” Dogma = Einstein “blind faith in authority is the greatest obstacle is truth”

5. BrewDog “Speed” Dogma = “You set the speed of your company, you set the deadline” 

6. BrewDog “Speed” Dogma = “We count time in dog years” “Brands don’t understand the impact of speed” 

7. . BrewDog “Dogs on Deck”” Dogma = “You simply HAVE TO BE where the action is “

8. Nassim Taleb Speed Barbell: “Speed speed speed + accept 20% of the time you’ll be going wrong + Use your customer to course correct”

9. . Seneca Barbell: pure action + pure reflection = Pain + reflection = progress

10. Why BrewDog Will Never Hire Blue Chip Losers ever again 

11. Why Competition is a Gift From God - but NEVER focus on the competition 

12. Barnacles On a Boat Rule: Don’t just put systems in, a straight jacket of policy

13. Why James Has Two Desks: Analogue vs. Digital “you can’t create the future looking at an inbox”

14. Question One: If I spend this £1 do I get a 10x return vs. competitors?

15. Question Two: What could you do that would kill your business?

16. Question Three: What is 5 craziest random things I can do right now to grow by business 

17. Why Founders MUST accept: Your Team will NEVER think like a founder + Your head is different vs your team

18. Fire Fast Rule: "If you were running a marathon you wouldn’t wait till mile 22 to take the stone out"

19. Why Brands Fail in Supermarkets: “You didn’t fail because of the supermarket listing, you put something on shelf that wasn’t good enough”

20. How BrewDog Used Price Laddering Psychology to go Premium Mainstream 

21 . Price Laddering: “You need hooks to bring people into brand” + “Value perception” + “Create margin enhancing opportunities”

22. Why Staying successful is harder then getting successful "everyday re-earn your success"

23. REMEMBER: You Don’t Own Your Brand Your Consumer Does 

23. Elon Musk Advice for Food & Drink Founders “Don’t do sales” + “Cut the crap committee”

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🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

►MKJ IGNITE: (https://www.mkjignite.com) ►Big Fish: (https://bigfish.co.uk/) ►HC Consulting: (https://www.hc-consult.com) ►North Star: (www.northstarbc.co.uk)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

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