I remember sampling at Bayley & Sage.On the shelf were two cans.Black.White.A shrilly lady, probably called Wendy (definitely eats Brie) tuttered: “what ON EARTH is that… Canned water??!! that’s IS never going to work”Buyers thought the same.So did friends.So did investors.No one though it would work.I kinda did, tooJosh White was maniacally obsessed, even possessed, with making canned water work and reducing plastic.They’ve been the proverbial punching bag for so many challenger brands who are now entering the category.Josh’s approach to brand building is TOTALLY UNIQUEJosh is a TOTAL Legend. Cano Water® were the proverbial punching bag for so many challenger brands who are now entering the category. Josh is a total legend. Raw. Honest. Vulnerable. Someone who transmogrifies "No" from headwind to tailwind ON THE MENU:1. The Crucial Difference between innovators and copy cats - how to lead from the front and follow your creative calling2. The Power of Juxtaposition in branding to stand out in crowded categoriesHow to Be the Richest Man in the World (…and it’s not financial)3. Why Challenger Brands need to think like Fashion brand like Gucci or Channel to truly disrupt categories4. How Josh Hustled to get Ed Sheeran, Lewis Hamilton,Harry Styles & more celebs drinking Cano5. How the word “No” will make you indestructible if you just keep going - Cano were the punching bag for the category 6. “Just think about today” - Lessons from Rehab for challenger food and drink founders7. The fine art of “Open” vs “Closed” distribution (this is super smart and something I’d never heard before)8. How Josh got his brand in front of Ricky Gervais and Won investment----------------------------------------------------------- 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible: MKJ IGNITE: https://www.mkjignite.co.uk/ GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/ BOWIMI: https://www.bowimi.com/ HC Consulting: https://www.hc-consulting.uk/ 🤝 Let's Connect! Let’s link up on LinkedIn: https://www.linkedin.com/in/daniel-pope/ Stalk me on Instagram: https://www.instagram.com/_hungry.pod/ 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In Colombia. In Feb. On a sun-splashed beach. Ice cold beer in hand. I found a BANGING podcast by DJ and producer called @djwillclarke Devoured it. Will’s interviewed some absolutely WHOPPA guests and DJs @carlcoxofficial @moby@patricktopping @joshwink1 @waffdj @scubaofficial @dubfire @dannyhowarddj Will owns record label @allwehaveisnowofficial + released on Trick, Drumcode, Filth on Acid, PolydorHit 100M streams globally and appeared at the worlds largest festivals. Will’s also gotta food page called @willmakesyouhungry (yup…bingo… there’s the food link)Globe Galavanting takes Will to some of THE best restaurantsOur convo is jam-packed with these-are-a-few-of-my-favourite-things Rowntree Randoms. Celebrations Chocolate Box of all my Curiosities. Music, Podcasting, The Creative Process, Techno, Hustle, Making Things Happen, Branding, Business… oh! and, of course, Food…Glorious…FoodEven if you’re not planning to be a SuperStar DJ (I still am: pending) (Dropped my filthy tech-house Dido “White Flag” mix at Village Hall last week - OOOOFFF - get ya chops round that ) You’ll still bloody LOVE this. ON THE MENU: 1. Why “The audience comes last, Feel the temperature of the room” - Rory Sutherland would be all over this2. Why Consistency of brand, allows audience (and consumers) to feel comfortable3. The Grit Toolkit to Keep Going: There are dark parts of every single day, Proof hard work pays off if you don’t change the goal posts4. Sales Masterclass: How Will landed a contract with Dirty Bird Records: “Business is compromise, what’s their goal, what’s your goal” + “Make people think it’s their idea”5. Why Will’s record label is called “All We Have Is Now” - the difference on Being vs. Becoming 6. Rick Rubin Creative Genius: the deeper the roots go the more it blossoms out the other side7. Creative Teams Need 1. Absolutely No Expectations 2. You need a lot of sh*t to find goldFull episode live Monday 8am🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Margot and Fergus Henderson, are, in my opinion, THE most important couple i Food and Drink.Together, they changed the British gastronomic landscape from meek, tepid swamp of meh to global powerhouse it is today.Fergus created the institution St. John and Nose-To-Tail Cooking, inspiring so many chefs.Margot forged her own path with Rochelle Canteen, inspiring female chefs to enter the kitchen or as Margot says a world of “Blokedom”.Rochelle Canteen is a little oasis, springing and blossoming out Shoreditch streets.A light escape from heavy monotony.White and Spacious, always capacious as the seasons capriciously flow:WI.NT.e.r - SpRiIIINg - Suuu mmm -eerr - A..u..t..t…umNMargot’s food is wonderfully imperfect. Like humans, it’s craggly, squirly, yummy and not-too-perfectMy goal was to really dig deep into how Margot and Fergus changed British food, their similarities and differences, Rochelle Canteen’s uniqueness, St. Johns genius.Hopefully (fingers, eyes, toes crossed) we did that.Full episode live on Monday.ON THE MENUHow Margot Survived and Others Female Chefs Can Thrive in a Chef World of BlokedomThe Difference in (Male) Hunter vs. (Female) Gatherer Cooking: Empathy + Be gentle + simpleHow to be in Business for 25 years - embrace the dramas of every day keep the joy alive keeps the business alive and making it better (that is THE fun)Why English Food is Taking OVerFrench Food as the Best in the World: “Why do we touch on cultures so lightly?The Genius of St. John and Fergus Henderson: Fergus trained as an architect = Different Input = Different Output.The Subtle Art of Drinking a Negroni: It’s More Complicated Than You THinkWhy Margot is the “Craftsperson” and Fergus is the “Artist”How To Survive When your Business is Going wrong….”you have to give it more love”Why Margot let's their Chefs “do what they want” + the simple truth is to “Understand everyone's lives truly”Why St. John Stuck to its guns + Slow build then it just happened3 Fergus Henderson Leadership Lessons: “tell them the reason WHY” + “Never Feel Sorry for yourself” + “Be Opinionated and stick to them”-----------------------------------------------🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 A massive shoutout to our incredible sponsors who make HUNGRY possible: MKJ IGNITE: https://www.mkjignite.co.uk/  GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/  BOWIMI: https://www.bowimi.com/  HC Consulting: https://www.hc-consulting.uk/ 🤝 Let's Connect! Let’s link up on LinkedIn: https://www.linkedin.com/in/daniel-pope/ Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Part Deux is here to demolish down your ear lobesSince the glorious success of Seedip and single handy created Alcohol Free Movement.Ben’s back doing what he does best - BUILDING F*CKING MAZING STUFF🟢 Founder of the EPIC podcast Hidden 20% - interviewed Kit Harrington, Lottie Moss,🟢 Founder of seasn - launched in Michelin star restaurants, Hand and Flowers,🟢 Founder of Pollen Projects🟢 Making waves with seasn.The texture of Ben’s mind is INSANELY unique - inspires me to -question everything.constantly feed my curiosity.and build. build. build.Ben built Seedlip ability to operate in the middle of two opposing tensions:🟢 Tension 1 micro vs. macro: How to build a (macro) global brand by focusing on the (micro) 1000 true fans in the right cities🟢 Tension 2: Go narrow & deep in home market vs. lighting new fires in new global citiesWe explore these tensions in this podcast episode.ON THE MENU:The Decision to Sell Your Food and Drink Brand is not Binary… “you can make that decision on you go”How to be an Endurance Founder: Your Role is to find out what GIVES vs TAKES Energy - focus on energy giving activitiesHow To Get Team “Buy In” to Your Big Scary Dream… “Never let your team get distracted by the big exit”The BIG EXIT Bitter-Sweet Symphony to DIAGEO - what it actually feels like when serious amounts of money lands in your bank accountWhy Being a founder is like going to war every.single.day.Embrace the tension:Tension 1: Micro vs. Macro: You can build a macro global brand if you focus on the micro 1000 true fans in the right citiesTension 2: Narrow & Deep in home market vs. Lighting new fires via social media in new citiesTension 3: building a roaring fire home market vs. easy spark in new market vs. slow burn in USAHow Ben Made the [No & Lo] Movement taken seriously - your distribution = authority + marketing + story + status = ideas spread along the curve. ------------------------------------------------------------ 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 A massive shoutout to our incredible sponsors who make HUNGRY possible: MKJ IGNITE: https://www.mkjignite.co.uk/  GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/  BOWIMI: https://www.bowimi.com/  HC Consulting: https://www.hc-consulting.uk/ 🤝 Let's Connect! Let’s link up on LinkedIn: https://www.linkedin.com/in/daniel-pope/ Stalk me on Instagram: https://www.instagram.com/_hungry.pod/ 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

seasns changing, seasn launchingnovember last year.hot summer melting into cold wintera swanky restuarant called Nessa just off SoHo at the launch part for Ben Branson’s new brand seasnsat on plush velvet pillows, deep-racing greens and hurling-purples, drinking champersBen said: “Why don’t I interview you, mate?”I volleyed “Not sureeee about that mate, will people even wanna listen to that? ”Two weeks later.It happenedA 5.5 hour podcast - the longest I’ve ever reorded.INSANE + INTENSEBen interviewed me.I interviewed BenWas a TOTAL honour to have someone I’ve respected for many years interview me.Really hope you like it.We’ve cut it into two parts.🟠 part one: next Monday 8th July.🟢 part two: next Wednesday 10th July.ON THE MENU:Why I live by ONE Rule “Ready. Fire. Aim”The Four HUNGRY P’s “Prolific Not Perfect” + “Polite Persistence”The Hidden Power of Putting Out Absolute Wank Content Consistently = Naivety is momentumHow I Land Big Guests like Julian Metcalfe on the podcast: My Outreach + Cold Email SecretsHow to write cold emails + the game of email psychology: really long vs.really shortWhy Podcasting is a game of conversational chess + space +iIndulgence of podcastWhy I am TOTALLY Obsessed with Food + Why I believe Retail Brands + Chefs will soon collide like All Things ButterThe horror stories behind the podcast + Car crash interviews + failures ----------------------------------------------------------- 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 A massive shoutout to our incredible sponsors who make HUNGRY possible: MKJ IGNITE: https://www.mkjignite.co.uk/  GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/  BOWIMI: https://www.bowimi.com/  HC Consulting: https://www.hc-consulting.uk/ 🤝 Let's Connect! Let’s link up on LinkedIn: https://www.linkedin.com/in/daniel-pope/ Stalk me on Instagram: https://www.instagram.com/_hungry.pod/ 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Aperol Spritz are LITERALLY pissing money up the wall. LOL. Which pillock put prosecco in the bevraaa-geenie? Yellow is the new Orange. There's a new sheriff in Spritz-town.Aperol: Bon voyage, ta ta, f*ck off Allora: take a pew, mate. Lunch break is an hour. Ma ma Miaaaa Tastebud teleportation to Halcyon hacienda. Delisimo, bro. Each sip is whip lashes of mellow-yellow, sun-snogged Italian Summers. Orange, Green and Blue Pastel-Palaver… warmth tickling the nape of your neck… food is just right. pace perfect slow. Dom’s career is all sunshine 🍋 24 yrs old running a HUGE factory for Nestle 🍋 worked at BEAR snacks under the wise sage Giles Brook 🍋 built Australian Kombucha brand Soulfresh, Nutty Bruce from scratch in UK 🍋 MD of TRIP building rocket ship from Zero to One Now it taking on Aperol. ON THE MENU: Sure, here is the corrected numbered list:1. Unique Selling Points in Crowded Categories are a waste of time “look for BIG one brand spaces and just do the opposite”2. How Allora Tapped Into The Semiotics of Aperol “Yellow vs. Orange” and “Allora” vs “Aperol”3. Why “Product” Differentiation is easier vs “Brand” Differentiation to create a wide brand moat4. The Ying & Yang of Operations: “the danger of co-manufacturers” + “Highest possible service, lowest possible cost”5. How to go from Championship “Founder” to Champions League “Operator”6. Champions League Operator: Find the fastest path to TRUE GROSS MARGIN = less promotions, less media, less logistics “stop hiding things in the P&L”7. Why Aperol shot themselves in the foot using Prosecco and are pissing away money on each drink8. Why Allora ONLY Need to Sell Half the Units to match Aperol revenue9. MOJU & Allora “Lean” Manufacturing: Always ask What can you take AWAY vs. What can you ADD10. Inversion Thinking: Front End Value vs. Back End Value. Constantly ask yourself.. “What isn't the consumer NOT willing to pay for?”11. Redbull vs Rude Health Growth Strategies: “Innovate to grow” vs “Focus to grow”…."always keep the main thing, the main thing"12. Unique Brand Building Lessons from working with Liv and Dan at TRIP13. Charlie Munger "Wisdom is Prevention" for brand building: get very clear on the culture from day one------------------------------------------------------------ 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 A massive shoutout to our incredible sponsors who make HUNGRY possible: MKJ IGNITE: https://www.mkjignite.co.uk/  GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/  BOWIMI: https://www.bowimi.com/  HC Consulting: https://www.hc-consulting.uk/ 🤝 Let's Connect! Let’s link up on LinkedIn: https://www.linkedin.com/in/daniel-pope/ Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)