HUNGRY. Espresso: James Watt, BrewDog: Why Price Laddering Is the Most UNDERRATED Growth Hack
James Watt shares why price laddering is the ultimate growth hack most brands ignore. From £1.25 basics to £10 ultra-premium brews, discover how BrewDog uses this strategy to attract everyone—from first-time buyers to hardcore fans. We break down how offering different price points boosts accessibility, creates perceived value, and drives trade-ups to more profitable products.
ON THE MENU:
What Price Laddering Actually Means (Hint: It’s Not Just About Money)
How BrewDog Converts Lager Lovers with Accessible Options
Why Limited Editions Give Credibility to Your Core Range
The Psychology of Pricing: How to Make £3 Look Cheap
This episode is a masterclass in using pricing to build a brand universe that works for both customers and the bottom line. Don’t miss it!
===========================================
♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲
============================================
🌟Espresso's are powered by our sponsor Unleashed!🌟
1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.
Click this magical link: https://hubs.la/Q023F_V90
============================================
00:00 - Intro: Why Price Laddering Matters
00:38 - Defining Price Laddering
03:50 - The Psychology Behind Pricing
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)