HUNGRY. How School of Wok Bounced Back from Tesco, Sainsbury’s, Waitrose SCREWIN Their Brand
In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent Garden
So huge, so forward thinking
Tesco , Sainsbury's , Waitrose & Partners come knocking.
Suddenly,
School of Wok launches into 1200 stores
Happy days?
Right?
Well,
that’s when it started to go wrong (all revealed in our conversation)
Thankfully,
Jeremy Pang is a total legend.
Relentlessly resourceful.
Go getter-grafter.
Deal maker.
Grit-graft, twist-turn, plot-pivot, Jez, got School of Wok back on it’s feet
Charlie Munger: Wisdom is Prevention
Our chinwag is a Cautionary Grocery Tale
Listen slowly, soak in quickly
We also chatter: how China town changed, the rise of asian cuisine in London, sales tactics, building a massive Youtube Channel, Portuguese influence on Asian food
ON THE MENU:
1. The Subtle Art of Wangling Free Stuff: what are their BENEFITS + what are my asks?
2. Two Golden Challenger Sales Rules: What’s their victory speech + how do we make our buyer famous
3. The Simple Challenger Principle: Make as money as you can, spend as little as you can
6. How School of Wok got traction with No budget: Do Things That Don’t Scale
7. How to do MASSIVE Brand deals: Use your specific knowledge to fill specific gaps
8. Outside The Box Thinking to Maximise Trade Shows on a TINY budget: where can we add theatre?
9. Gokwan’s Business Secrets: know your audience, know your customer, know your product
10. Why the Industry narrative “buyers are the be all and end all” is totally WRONG
11. The Art of Creative Strategy: Creativity + constraint = Simplicity in Complexity
12. Redbull Effect + Brand Frame: We need Anthropology > Economics
12. What ACTUALLY is MORE for your brand? Don’t go into grocery if it doesn’t stick to your values
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🤝 Let's Connect!
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