HUNGRY. Espresso: Alex Smith, No Bullshit Strategy: The SECRET Link Between Brand Strategy and Storytelling ITSU and Apple
Nov 28, 2024
In this engaging discussion, strategy expert Alex Smith dives deep into the intricate relationship between brand strategy and storytelling. He emphasizes how compelling narratives can elevate public perception, sometimes even more than product quality. Alex explores the charisma essential in idea development, advocating that inspiring storytelling often trumps data-driven strategies. Using examples from Itzu and Apple, he illustrates how belief and narrative can spark enthusiasm in both employees and consumers.
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