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Espresso: Alex Smith, No Bullshit Strategy: The SECRET Link Between Brand Strategy and Storytelling ITSU and Apple
HUNGRY.
Embracing Charisma Over Rigor in Idea Development
This chapter explores the difference between judging intelligence by successful ideas and understanding the true worth of those ideas. It underscores the importance of charisma and storytelling in making concepts engaging and impactful, rather than solely focusing on strategy or data.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode