HUNGRY.

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“quick, quick, quick drop your things RIGHT NOW!!“you NEED to get over there”My friend was all zonked and blooming and bug-eyed. Her head dunked in a fluffy tempura of happy-hysteria.Her deep chocolate pudding eyes gave me the look “Hurry up, Fatso, get over there”“Why?” I want to go out for a snout and a coffee”Hastily, I dropped my things (which was actually nothing, as I didn’t have anything in my bloody hands… how bloody hilarious… bloody HA. HA. ha)I ran and ran and ranthrough the lab-rat-white-piercing light,past armies of nameless names,doding Sycophantic Nause Bags plugging NDD up buyers jaxiesLunch! Trade ShowAhhhhh, yes. I remember. I remember with lucid clarity. That day I found FATSO.The name: FATSO.So bold. So cheeky. So going straight-in-my-f*cking-basket-boiiisheeeeThe flavours, spell-bindingly banging names and flavoursMorning Glory - “Cornflake and Marmalade”Nan’s Stash - “Peanut, Toffee & Digestive Biscuit” (restraining order: por favor)King’s Ransom - “Salted Pretzel, Whole Almond, Honeycomb”FATSO excites me widly.So excited to welcome the wonderful Ella on the poddy.She’s totally amazing.You’re in for a treat.ON THE MENU:How to build a brand a grow a baby at the same time - is it possible to manage pregnancy and brand building at the the same time?How to do more of what actually matters, why “More Matters” in life and brandHow to find slip stream channel where no one else is looking - the unobvious channel is where the obvious gold liesFatso 3 Field Sales Fundamentals: How to unlock any indie listing when you’re feet on the streetWhy Challenger Food and Drink Founder must develop a “Slow Productivity” mindsetHow to Bring “Play” into work to avoid burnout - half the battle is just not burning out.Fully eppy Monday 8am.Others in the comments below xxx🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

This is the poddy I’ve dreamed of for 8 years.Seth Godin.Seth changed my life.Seth’s thinking is INSANEEach word is light yet heavy, pithy and profound, wise and wonderful. Wonderfully wise.Seth stretched my mind to new rich, luscious pastures of thinking.I was SO SO SO nervousPacing and pacing around like a nervous-biscuit scoffing hyaena. Watching the clock till 4pm. Did an 3 min Ice bath hahaha. Walked a trilliion-gazzilion steps.ON THE MENU:why brands must realise marketing is not advertisinga brand is not a logo, a brand is a promise, a brand is a shortcut to an experiencea brand shows up in the world with a true story that touches people and spreads. a brand “change someone for little while”a) how to get your idea to ACTUALLY spread = create smallest viable audience + make promise + wrap story around promise.b) Promise = story. Story = gives consumers Status and Affiliation = idea spreads through Status + Affiliation5 principles to spread any idea on the planet 1. fear, affiliation, status 2. be easy to talk aboutMonk Marmalade principle: there is no such thing as the “best” marmalade or peanut butter. The unique “story” makes it the best in the unique consumers eyesthe race to the bottom of bad brand storytelling: you can pick “anyone” and we “pick everyone”STOP asking consumers for feedback: Don't ask consumers what they want, watch what they dowhy people buy Heinz Ketchup: we don’t engage with brands because “they” want us to, but because “we” want to. people people buy Heinz as it reminds them of their childhoodhow Danny Meyer at Shake Shack creates INSANE cultures: don't manipulate + our job is to make things better + if we don't experiment who willhow In and Out Burger spread their story = burger reminds you of California + secret menu + geography locked = status + affiliationwhy scale kills magic. UNTIl scale becomes part of the magicalways look for stuff at the edges, that’s where all the best stuff is, people go out of their wayFull episode Monday 8am.Cannae wait till then?Other episodes in the comments below--------------------------------------------------Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“How on earth do you ACTUALLY EXIT your food and drink brand?”This question swirled my mind.Thankfully, one woman knows all the answers.Libby Gibson is a total legend. She lives and breathes challenger brands. Libby successfully built, scaled and sold Pitcher & Piano.Then she set up Piper with Crispin TweddellPIPER are responsible for tonnes of HUGE challenger brandsProper CornBruce’s Doggy Day CareFlat IronWattbikeBloom and WildNeomMindful ChefHickoriesFrameOrlebar Brown swimwearI know people say: “it’s not about the money, it’s about the journey”I know, it’s grotesquely-uncouth to say it’s all about the the Dough, Coin, Wonga, Cash-eesh, Moolah, Bunsen-Burner-Nice-Little-EarnerBut, C’maaaaaaaaaannnn.Let’s not beat around the bush.There’s a gorgeous pot of glistening gold waiting for you at the end of your Rainbow.If you sell you’ll be filthy rich, minted and smoking cubbies on the French Riveria.I jest. But, I do believe you can do BOTH.You can build an amazing brand, have lots of fun, help people, do good and, also, make a BUCKET LOADS OF COIN.This poddy BLEW MY MINDAre you thinking about the right things?Have you ACTUALLY thought about the succession plan?Who are you selling actually going to sell to?Are you launching NPD willy-nilly? Is NPD distracting from keeping the main thing, the main thing?ON THE MENU:PIPER’s 7, 17, 70 Law: The inflection points of growth on the journey to exit - You must invest ahead of the growth curve.PIPERs “Back from the Future” Law: Founders must start thinking about the exit three years before they think they’re readyThe Hidden Dangers of Building a Strong Personal Brand if You’re Looking to Exit: what’s the succession plan? who’s going to replace you?How to Hire, Scale and Keep The Magic Alive 1. “You don't have to hire all at once” 2. “Hire ahead of the curve” 3. “Hire people stepping up vs. down”3 Rules to Go from” Challenger Brand” to “Brand Legend”: 1. Focus Better + Different 2. Codify business valuesWhy “Brand Legends” Do Two Things Consistently 1. Turn customers into their best brand ambassadors + constantly surprise and delightPROPER CORN’s Hidden Retail Relationship Genius: Top to Bottom Relationships + Work from the detail up to the bigSolving the NPD Riddle: Constantly Launching NPD is dangerous “it’s a huge distraction” + “You may think everyone knows about your product but they probably don’t”How PROPER CORN went from £7 Million Challenger to £70 Million Brand Legend “the way you run through walls at £70 million is different”Founders constantly ask: Why do we have a right to win in this category?How Challenger Brands can Ge get over the £5 million sticking point 1. Be rigorous with priorities 2. Understand NPD is sometimes a distraction 3.How PROPER CORN escaped the £7million Sticking Point: Carefully and Slowly Moving into The Right NPD🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The wave was coming.Most couldn’t see it.Very few were in the water.But, Two Johns were. Ready to catch it.Well, actually, t’was a John and a Jon.John and Jon were in Madrid. Studying a MBA.In the evenings, parked in baroque slow-paced courtyards, under mind-meltingly, soul-nourishingly wonderful pink-orange sunsets.John and Jon would glug back G&Ts. Big voluptuous goblet glasses, igloo-thick ice cubes and zesty-slices of fresh orange. Bathing in Baroque Blissssssss.John and Jon, could feel the Gin Revolution wave coming, the tectonic plates of D2C moving and shaking.Craft Gin Club is a WHOPPER business£27 million retail sales with an 82% annual growth rate450,000 monthly subscribersFeaturedJohn is a no-nonsense, incredibly pragmatic operator and brand builder.Loved this one.With this gorge Weather, pour yourself a G&T and slurp this up episode, nice and slow.ON THE MENU:Why supermarket booze buying experiences is diabolical 1/10 and how to change itHow to Turn Storytelling into Sales as a D2C business: The Balance of Content vsWhy Craft = Purpose and Purpose = Craft. Craft is real people making real things.Why Founders should fall in love with cash constraints = Cash Constraints = Innovation CagesWhy Idle = Ideas + Ideas = Idle - founders you have to NOTHING to discover SOMETHINGHow to raise money when your back’s against the wall Craft Gin Club created Gin BondsThe Difference between First level problem solving and Second level problem solvingHow To Balance Focus vs. Innovation. What now vs. What’s next?Full episode live Monday 8am.Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)