HUNGRY.

Making bugs mainstream is a brilliantly bonkers idea.I love brilliantly bonkers people.This Poddy was bonkers and brilliantyummy wisdom left me bug-eyed n’ bonked outLeo is an EXCEPTIONALLY bright visionaryLeo sees bugs on bougie small plate menus in Shoredtich,Cricket Con Carne demolished on hungover Boxing Days in GlasgowAnd, SpBug Bol with Garlic bread for your Tuesday Tea (certy: the best dinner on a Tuesday)YUMBUG is backed by the genius Ollie, the man behind BOTIVOAnd, James Watt founder of BrewDogThis is AltMeat 2.0 (less the DC10 Drug Dealer Ingredient Deck) ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲   ON THE MENU:YUMBUG Behavioural Science Strategy to make Bugs Mainstream “it’s all about perception”The Pillars of Strategy, Eduction = Curiosity + Great Experience = People come back.How YUMBUG are Reverse Engineering a Successful Mass Market Supermarket Launch:Why Culture is Truth. Different question = different truth. We eat prawns but don’t eat bugsThe American Curiosity/Paranoia Paradox: America is a culture of immigrants = Positive questioning = curiosity + Negative questioning = paranoiaWhy You Must Treat an Investor Like a CustomerThe Raising Money Tension: “Don’t spray and pray” + “what’s their victory speech?”Product-Market Fit vs. Story-Investor Fit: Opportunity and Mission is Common language between investors and foundersThe “Just Another Day In Paradise” Founders Mindset, Cruise Ship vs. Dingy (F*CKING LOVED THIS)Why Founders Must Turn up Each Day in the dingy and pretend you’re on a cruise shipRory Sutherland: We need to solve problems, not win arguments - VITAL for Food & Drink foundersEmotional Agility vs Emotional Fragility: founders be malleable with your mind, The Difference Between Radical Candor vs. Ruinous EmpathyPaul Graham Do Things That Don’t Scale Create a great memorable first experienceShallow experience vs depth of experienceWhy sweat the small stuff is bad advice for brands: It matters argument vs it matters most80/20 Pareto Principle of Punchy Hustle: What is the cost of focusing on the detail?Perceived value vs actual value: Does Design Really Matter?  👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

 Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)FULL EPISODE:YoutubeSpotifyApple 

Me loves me’s a-bitta Kricket.A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavourBowls you over.Smacks tastebuds for 6.Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.Cricket, the sport, played in England and India.Marries the two countries.Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.And, the “K” is so iconic.to me it representsdoing things differentlyquestioning everything. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲   ON THE MENU:The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”The Curiosity Confidence Reset: how to reset yourself when you lose you confidenceInternal vs. Exertnal Founders Mood: the Founders moods affects the teams mood: “…you must adapt to the room you’re in”Robert Prisig Zen, The Art of Motorcycle Maintenance: How to find Zen in High Octane Pressure SituationsHow Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian FoodWhat To Do When Everything is Going Wrong: do the opposite of what you think you should doHow Will & Kricket Faked It Till they Made it to get their POP Brixton site off the groundHow Soma became one of London’s Best Cocktail bars. “Sometimes the best marketing, is no marketing” 👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

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When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers Many see Innocent as a Brand & Marketing machine (they are) Adam revealed something much DEEPER Something surprising. Something you've not thought about. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  ON THE MENU:Why There are Multiple Status Games and We Are Never Playing One Status GameWhy a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story rightThe Science of Brand Storytelling Nike and The Rise of Metcons in Cross FitWhy Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escapeWhy Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”The brand is a light figure in storytelling: How does your story make consumers Status + ConnectionWhy Ambition can become corruptive and how to solve itWhy the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)We Earn Status Through VirtueThe Status Game and Michelin Star Restuarants: The Downfall of Status 👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

 Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)FULL EPISODE:SpotifyAppleYoutube

In 1994, Steve Jobs said - “The most powerful person in the world is the storyteller.”“The storyteller sets the vision, values, and agenda of an entire generation that is to come”Today's Episode with Will Storr will make YOU a better storyteller to your team.Your brand a better storyteller to your consumersThe learnings in this are TOTALLY different from every episode I’ve ever recorded.Will isn’t a food and drink founder.But, Will’s lessons are CRUCIAL for food and drink founders.He’s one of my favourite authorsThe Status GameThe Science of StorytellingSelfie: How We Became So Self Obsessed and What it’s doing to usThe Heretics: Adventures with the Enemies of ScienceThe Hunger and Howling of Killian LoneStorytelling = crucial for brand building = simple stories build deep connection + spread the story further with less effortThe Status Game = crucial for brand building = raising consumers status as they buy your brand = story spreadsSelfie = crucial for brand building = helping your your consumers be “the hero” of your brand “story” = super power.Will Storr is a British author, journalist and former photographer. He has been a contributing editor at Esquire and GQ Australia.   ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  ON THE MENU:Why There are Multiple Status Games and We Are Never Playing One Status GameWhy a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story rightThe Science of Brand Storytelling Nike and The Rise of Metcons in Cross FitWhy Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escapeWhy Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”The brand is a light figure in storytelling: How does your story make consumers Status + ConnectionWhy Ambition can become corruptive and how to solve itWhy the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)We Earn Status Through VirtueThe Status Game and Michelin Star Restuarants: The Downfall of Status 👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

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Building a brand = Jump off the cliff and build the plane on the way down“there are no set rules to build a challenger brand”Will and Josh, from Willy’s Pies live and breath those adagesBrash oblivion confidence -mixed with naive intelligencetempered with a big ol’ dose of cynical pragmatism good humourWilly’s Pies is the wonderful story ofaction = momentum.momentum = magic.magic = more momentum = more magic.Will, a chef at BRAT and St. John was furloughed, for long, he made taste-tantalising pies.Will pie-peddled on pie-purveying bike around East London during Lockdown.Josh, The Operator, joined Will in 2021, from double glaze windows to take Willy’s NEXT LEVEL4 years laterLaunched and got it wrong at Watford Football Club (tonnes of learnings here).Secured Ian Wright as a key investor, collaborated with wagamama,Won HUGE BRANDED listings at Arsenal Football Club, Fulham & Football ClubsLaunched into OcadoDeeply believe Willy’s Pies are the NEXT BIG challenger brand.ON THE MENU:How To Speed Up Supply Chain Jenga: Constantly Be Asking “What’s holding you up?”Why Willy’s East London Early Adopters Were A Super Power Until They’re Not - constantly think House Hold Brand from the JumpHow to NOT Do A Deal With a Football Club: Painful Lessons from a deal with Watford that went Horribly Wrong (so much in this)Willy Pies Sticker Principle + Danny Meyer Move The Salt Principle - “How you do ONE thing is how you do EVERYTHING”The Delicate Dance of Working Back Margins + Working Forward Margins to Make the Pie Price Right.How Willy’s Got Branded on The Menu at Arsenal Football Club: Show. Don’t Tell.The Pride Principle: Why don’t let it fail” is a stronger motivation vs let’s make it workLoved this one!!  ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode here