HUNGRY.

a brand building master class like you've NEVER head before Botivo Drinks | B corp are one of my fave brands The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZYYou're in for an ABSOLUTE TREAT ON THE MENU:1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan 2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation3. Make something your CONSUMERS ACTUALLY WANT “there’s a difference between TASTY and IMPRESSIVE4. The 4 Brand tensions to brand (this is GENIUS)- cultural tension: the zeitgeist - category tension: white space + counter opportunity - consumer tension: who are they and why are they different - What can you do no one else can do6. Why BOTIVO created 21 characters for a dinner party with actual names who are their mates 7. Seth Godin’s Psychographic vs Demographic “STOP Targeting Gen Zzzzzz” 8. Ray Dailio Brand Building Principles “In life think about 2nd, 3rd, 4th order consequences of decisions making” BUT in brand building “ think of 2nd, 3rd, 4th brand touch points to build real depth9. 2nd, 3rd, 4th order brand touch ponts = Slowwwwwlyyyyy introduce more touch points = increase occasions = increase consumption frequency = increase Rate of Sale 10. Stephen Pinker’s Strawberry Cheesecake Principle: Priming people for perfect experience 11. Why BOTIVO act like a Theatre House = Set the stage = Theatrical tone of voice = Great brand = stories 12. Why hard is an unfair advantage + you need insane amounts of stamina  👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode here Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

FULL EPISODE:AppleSpotifyYoutube Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Art vs. Commerce: How Elspeth balances creative freedom with business realities. Photographer Elspeth Vincent's journey, highlighting her artistic development and the business lessons she learned. Early Inspirations: Elspeth’s family influences and initial artistic explorations. Role of Mentorship: How photographers like Hanina shaped Elspeth’s growth. Finding a Unique Style: What makes Elspeth's style distinct and how experimentation helped. Overcoming Imposter Syndrome: Strategies Elspeth used to combat self-doubt. Pricing, Packaging, and Marketing: How Elspeth sets rates and finds clients. The Impact of Burnout: Elspeth’s experience with burnout and recovery. Passion and Career Fulfillment: How Elspeth’s passion contributes to her well-being. Entrepreneurial Parallels: Resilience and confidence in her artistic and business journey. Advice for Aspiring Photographers: Tips on finding a niche and building a client base. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:1. Elspeth's photography of founders2. Elspeth's travels to L.A. and New York3. Work with notable people: Tom Straker, Jamie L., Ed Williams4. Connections with many founders5. Lessons learned from successful people6. Discussion of the creative process7. Hustling and building your own brand8. Inspiration for building out Hungry.9. Elspeth's personality and coolness10. Encouragement to enjoy the conversation  ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

FULL EPISODE:YoutubeAppleSpotify Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Absolutely LOVED this conversation.Jack is well-traveled, well-read and well-fed.Whipper-smart and great fun.Perfect ingredients for a perfect conversation partner.Our conversation oozed and grooved from Surfing to Sauces, Bad Bosses to Best MBA’sJack’s taken the reigns from Rick and is captaining the Stein Ship into future waters.You’re in for a treat. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:What Surfing Teaches You about Cooking & Business: “Understand the basics of your environment “The Art of Catching Waves and Making Sauces: Pressure + Tempo of Surfing & Servic:Why the Best MBA is a Kitchen Porter: why NOMA gave their Kitchen Porters EquityLife and Travelling Lessons from his old man Rick Stein: “When you travel, travel with eating in mind”Vanilla Sea Bass Principle: The Hidden Danger of 1% Improvement “1% improvement has a cost”Why the Stein Group have a David Bowie Style Council to measure “brand”.“Why everything is craft, even the very worst bits are a form of craft”The Stein Succession Plan: How Jack forges his own path vs. being known as Rick Stein’s son.Stein’s Path to Growth is Hidden in Plain sight: “the rooms made the business” 👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

 Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)FULL EPISODE:YoutubeSpotifyApple 

Delighted to wax lyzz with mi amigos PJ and BM.MKJ Ignite are a sponsor of the poddy.They’re great friends.And, yes, they’re recruiters(ohhhh gawwddd, I just used the “R” word) (cuff me Mr. Officer)Chill-AAxxxx, they're TOTAL LEGENDSPeople don’t talk about onboarding enough. Imagine walking into a 5* hotel and your room is a complete tip. You’d be miffed.So many founders and brands are working at such a ferocious pace.They’re forgetting to do the brilliant basics. Forgetting to tidy the room.So the employees onboarding is scraggly at the best of times.This podcast will help that. ON THE MENU: How You Do One Thing Is How You Do Everything: Focus on Speed after you offer someone the roleSet the TONE and TEMPERATURE of the brand before the person joins the teamIf you’re a small team or baby brand, partner with other Sales Directors and Finance DirectorsWhy You Must Give Breathing Space: lessons from HONEST Burger and Good Rays CBDBest practice onboarding from Rheal SuperFoods and Hunter & Gatherer: let people onboard in their own time.How to Do Myers Briggs and Install Ways of Working without making it super lameThe Dance between “being valued” and “adding value” ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲   🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

"There are no rules, so create your own rules” -Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”Back for a part two, with the Food & Drink OG DONWill Chase builds and flips.A MasterClass in Life and Brand building.Loved it. It’s long. Very long.  So take it in slowly.  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  ON THE MENU:Alan Partridge Brand Building Rule: As a Founder get into the character of your brandChampagne vs CocoPop Shopppers: How does gut health go mainstreamSurviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the SolutionBuddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey MindNapoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”Why Momentum = magic, magic = momentum, momentum = more magicAUDI Logo: Why You Senior Leadership team must operate like the Audi LogoHow Will’s turned his Bi Polar into a Superpower: the DOWN drives the UPGratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core RangeThe Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand BuildingThe Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”Why Categories are Like Fishing in Ponds: You Choose Where you FishDON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race 👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

 Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)FULL EPISODE:YoutubeSpotifyApple