HUNGRY.

Building a brand = Jump off the cliff and build the plane on the way down“there are no set rules to build a challenger brand”Will and Josh, from Willy’s Pies live and breath those adagesBrash oblivion confidence -mixed with naive intelligencetempered with a big ol’ dose of cynical pragmatism good humourWilly’s Pies is the wonderful story ofaction = momentum.momentum = magic.magic = more momentum = more magic.Will, a chef at BRAT and St. John was furloughed, for long, he made taste-tantalising pies.Will pie-peddled on pie-purveying bike around East London during Lockdown.Josh, The Operator, joined Will in 2021, from double glaze windows to take Willy’s NEXT LEVEL4 years laterLaunched and got it wrong at Watford Football Club (tonnes of learnings here).Secured Ian Wright as a key investor, collaborated with wagamama,Won HUGE BRANDED listings at Arsenal Football Club, Fulham & Football ClubsLaunched into OcadoDeeply believe Willy’s Pies are the NEXT BIG challenger brand.ON THE MENU:How To Speed Up Supply Chain Jenga: Constantly Be Asking “What’s holding you up?”Why Willy’s East London Early Adopters Were A Super Power Until They’re Not - constantly think House Hold Brand from the JumpHow to NOT Do A Deal With a Football Club: Painful Lessons from a deal with Watford that went Horribly Wrong (so much in this)Willy Pies Sticker Principle + Danny Meyer Move The Salt Principle - “How you do ONE thing is how you do EVERYTHING”The Delicate Dance of Working Back Margins + Working Forward Margins to Make the Pie Price Right.How Willy’s Got Branded on The Menu at Arsenal Football Club: Show. Don’t Tell.The Pride Principle: Why don’t let it fail” is a stronger motivation vs let’s make it workLoved this one!!  ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Just because a product or brand works in the USA doesn’t mean it’ll work in the UK.>USA Ideas that Bombed in the UK:Hard seltzerHard kombuchaProtein water (Fiesty will change this)Nootropics - taking ages to land on our wet little islands>The UK and USA are WILDLY similar and WILDLY different. So much cultural nuance. Think of The US Office (pile of sh*t) vs The UK Office (…long live the BrentMiester General). Lancashire isn’t Los Angeles. York isn’t New York. Liquid Death is a glorious, stomping, romping, raging triumph in the States. But, how are they building the brand in Europe?Deee-light-ed to chat with the Head of Cultural Indoctrination, Oli Russel Cowan, on the podcast.Oli is a surfer, podcaster, founder of festival platform Rad Season, and a legend.And, he is the Head of Cultural Indoctrination for Liquid Death.Different inputs = different outputs = TOTALLY unique approach to brand building.Absolutely LOVED this one.-------------------------------------------------- ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here🍪----------------------------------------------ON THE MENU:1. How Liquid Death thinks, feels, and acts like surfers and skateboarders - leaning into fear through “Creative Audacity.”2. The simple way Liquid Death does marketing: What do we find funny? What do our mates find funny? It’s that simple.3. Why Liquid Death acts like an entertainment company first, and a brand second.4. How Liquid Death is launching in the UK - find “interwoven subcultures” (this is genius): skateboarders, tattoo artists, punk rockers - “your early adopters are your mass market microphone.”5. How Liquid Death uses D2C merch sales data to find their core sub-tribes globally (so clever) - always asking, where are the people who just “GET IT”?6. Why Liquid Death looks like a beer can = Seth Godin’s Purple Cow.7. Key leadership learnings from Mike Cessario: “As you get bigger, think smaller, bottom-up innovation.” 👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Craving more? Check out Dan's NewsletterDefining Identity by Business vs. Life Prisms, Staying in Business for 10 YearsI was an scatty anxious swamp of hangover when I walked through the doors. Thankfully. soon changed.High White Ceilings. Dark Mahogany bar.The Camberwell Arms is raw and capacious as tables capriciously flux with ravenous rabbles scoffing their faces with delectable dishes.Here, the staff call you Darling and Honey. They’re Darling Honey’s. Sticky Toffee Pudding Charm. Warm Souls ooze an effortless, achingly cool charm.We. Yes. Us. A brace of blokes, grabbed a brace of bar stalls, order a brace of brutally cold Estrella’s, braced ourselves for a tornado of unshackled gluttony.Signature Scotch Bonnet and Pork fat on toast. Door-stop thick sourdough. Smothered in a crispy and cuddly, unctuous-utopia of pork fat. Topped with slap-ya-round-the-face Scotch Bonnet chilli’s.  SO.SO.SO delicious.Mike Davies, the owner/operator of The Camberwell Arms is a wonderful human.Mike through sheer grit and graft built The Camberwell Arms into an South London institution.Mike is a partner at Franks, Peckham, too. Recently voted Europe’s Best Bar.But success is shadowed with cost.  In 2019, Mike had a mental breakdown, his head a hive of anxious wasps and worms and bats and bugs.Thankfully he recovered, our conversation BLEW MY MIND.Mike taught me something that’ll stick with me forever.There’s two prisms to define ourselves by1. Business Prism2. Life PrismPost 80’s gnarly nefarious neoliberalism we, too often, derive identity from our Business Prism (this is dangerous). After a while the business prism no longer works.F*cking loved this one. You’re in for a treat.---Let me know if you need any more formatting!----------------------------------------------------------- ON THE MENU: 1. The Power of the Open Kitchen: Why You Must FEEL the Presence of the Landlord and Publican 2. Why Constraint = Creativity + “The ascetic is the sideshow; people want to feel raw & brash authenticity” 3. The Danger of the Cult of the Chef: We Are Losing Our Ability to Feel Real Warm Hospitality 4. One Reframe to Avoid Burnout: What’s the Least Stressful and Easiest Way to Use My Skill Set? 5. Business Prism vs. Life Prism: “You Are More Than Your Work” + “Work to Live, Live to Work” - Be Careful of the Ambition Trap 6. Why DO Chefs Have Poor Mental Health? Hospitality Is Solving for Happy 7. Why Being a Precocious Tw*t Is a Superpower to a Point - “Be Out of Your Depth but Really Believe in Something” 8. Why You Must Create a Mindset Where You Tolerate the Flex of Ups and Downs and Float Over Obstacles -----------------------------------------------------------   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

 “Get on the couch” “Spill the beans… let it all out…tell me about your supply chain problems"*weep *weep“Look, I JUST want to go to SOHO House and drink Negronis and talk about marketing and On Brand and  branding, creative ideas”“I know…I know.“…Go on have a tissue, look, I know, it’s tough being knee deep in excel”Dee-lighted to announce a Supply Chain Therapy Sesh with our wonderful sponsor Unleashed. Most founders hate supply chain.Giles Brook says “If you can’t hit 45% True Gross Margin… you don’t have a challenger brand” Getting all over your supply chain like hot rash claws back margin.Margin C-A-T-A-P-U-L-T-S your brand to INFINITY and BEYOND Josh and Bryony are amazing human beings. They make supply chain fun. It’s Short. Snappy. You’re going to LOVE this one. Full episode in the comments below 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Craving more? Check out Dan's Newsletter6.23am. My eyes stung when I got a call saying there’s a wild Aussie in London for 4 days.You know what happened nextThey said:You two simply have to record a podcastWhatsApp tennis ensued.Aaron Trotman is a DONNY.Founder of Australian Alch Free Wine brand NONLaunched in Melbourne, Sydney, Seoul, San Fransisco, New York, Barcelona, Los Angeles, TokyoAnd, now, finally LondonOur conversation was WILD.Felt like we were plugged into some Metamorfosi Muse - - inter—galacticA.Spaceship Cruisers - - chugging fast n loose into the Wild - Wild Wild Wilderness of CuriosityWe waxed Ayahuasca, Trauma and Techno, Spaceships, Brands and Barber shops.One of my faves to date.At the end, Aaron gave me a NON stopper - it goes on top of their wine bottlesEver since, it’s been on my deskMy brain is chocca bloca NON stoppaBeen looking at it NONstopON THE MENU:Why Being a Founder is summed up in one sentence “You better like the taste of your own blood”Why Wine Alternative is a Horrible name for a new category “Don't try and create another category”How challenger food and drink business can launch in Japan, New York, Seoul, London - doingWhy NON said No to a huge Coles listing on the table “It’s better to go slower but go right”Ayahuasca + 1 + 1 = 3 Challenger Founder Thinking: How Ayahuasca retreat in Colombia changed Aaron’s approach to leadershipHow to Develop Your Founder Grit compartment “grit is half the battle, knowing you’ll pull it off and knowing it’s going to happen”.The Challenger of being an Autistic leader and managing high performance teams “I felt the empathy but black ash would come out my mouth”How NON are innovating OUTSIDE he bottle + playing with wine semiotics and spaceships to signal a totally new category - innovation often happen outside the bottle or packaging (think innocent wooly hats) 👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

I remember sampling at Bayley & Sage.On the shelf were two cans.Black.White.A shrilly lady, probably called Wendy (definitely eats Brie) tuttered: “what ON EARTH is that… Canned water??!! that’s IS never going to work”Buyers thought the same.So did friends.So did investors.No one though it would work.I kinda did, tooJosh White was maniacally obsessed, even possessed, with making canned water work and reducing plastic.They’ve been the proverbial punching bag for so many challenger brands who are now entering the category.Josh’s approach to brand building is TOTALLY UNIQUEJosh is a TOTAL Legend. Cano Water® were the proverbial punching bag for so many challenger brands who are now entering the category. Josh is a total legend. Raw. Honest. Vulnerable. Someone who transmogrifies "No" from headwind to tailwind ON THE MENU:1. The Crucial Difference between innovators and copy cats - how to lead from the front and follow your creative calling2. The Power of Juxtaposition in branding to stand out in crowded categoriesHow to Be the Richest Man in the World (…and it’s not financial)3. Why Challenger Brands need to think like Fashion brand like Gucci or Channel to truly disrupt categories4. How Josh Hustled to get Ed Sheeran, Lewis Hamilton,Harry Styles & more celebs drinking Cano5. How the word “No” will make you indestructible if you just keep going - Cano were the punching bag for the category 6. “Just think about today” - Lessons from Rehab for challenger food and drink founders7. The fine art of “Open” vs “Closed” distribution (this is super smart and something I’d never heard before)8. How Josh got his brand in front of Ricky Gervais and Won investment 👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)