HUNGRY.

seasns changing, seasn launchingnovember last year.hot summer melting into cold wintera swanky restuarant called Nessa just off SoHo at the launch part for Ben Branson’s new brand seasnsat on plush velvet pillows, deep-racing greens and hurling-purples, drinking champersBen said: “Why don’t I interview you, mate?”I volleyed “Not sureeee about that mate, will people even wanna listen to that? ”Two weeks later.It happenedA 5.5 hour podcast - the longest I’ve ever reorded.INSANE + INTENSEBen interviewed me.I interviewed BenWas a TOTAL honour to have someone I’ve respected for many years interview me.Really hope you like it.We’ve cut it into two parts.🟠 part one: next Monday 8th July.🟢 part two: next Wednesday 10th July.ON THE MENU:Why I live by ONE Rule “Ready. Fire. Aim”The Four HUNGRY P’s “Prolific Not Perfect” + “Polite Persistence”The Hidden Power of Putting Out Absolute Wank Content Consistently = Naivety is momentumHow I Land Big Guests like Julian Metcalfe on the podcast: My Outreach + Cold Email SecretsHow to write cold emails + the game of email psychology: really long vs.really shortWhy Podcasting is a game of conversational chess + space +iIndulgence of podcastWhy I am TOTALLY Obsessed with Food + Why I believe Retail Brands + Chefs will soon collide like All Things ButterThe horror stories behind the podcast + Car crash interviews + failures   👌   ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Aperol Spritz are LITERALLY pissing money up the wall. LOL. Which pillock put prosecco in the bevraaa-geenie? Yellow is the new Orange. There's a new sheriff in Spritz-town.Aperol: Bon voyage, ta ta, f*ck off Allora: take a pew, mate. Lunch break is an hour. Ma ma Miaaaa Tastebud teleportation to Halcyon hacienda. Delisimo, bro. Each sip is whip lashes of mellow-yellow, sun-snogged Italian Summers. Orange, Green and Blue Pastel-Palaver… warmth tickling the nape of your neck… food is just right. pace perfect slow. Dom’s career is all sunshine 🍋 24 yrs old running a HUGE factory for Nestle 🍋 worked at BEAR snacks under the wise sage Giles Brook 🍋 built Australian Kombucha brand Soulfresh, Nutty Bruce from scratch in UK 🍋 MD of TRIP building rocket ship from Zero to One Now it taking on Aperol. ON THE MENU: Sure, here is the corrected numbered list:1. Unique Selling Points in Crowded Categories are a waste of time “look for BIG one brand spaces and just do the opposite”2. How Allora Tapped Into The Semiotics of Aperol “Yellow vs. Orange” and “Allora” vs “Aperol”3. Why “Product” Differentiation is easier vs “Brand” Differentiation to create a wide brand moat4. The Ying & Yang of Operations: “the danger of co-manufacturers” + “Highest possible service, lowest possible cost”5. How to go from Championship “Founder” to Champions League “Operator”6. Champions League Operator: Find the fastest path to TRUE GROSS MARGIN = less promotions, less media, less logistics “stop hiding things in the P&L”7. Why Aperol shot themselves in the foot using Prosecco and are pissing away money on each drink8. Why Allora ONLY Need to Sell Half the Units to match Aperol revenue9. MOJU & Allora “Lean” Manufacturing: Always ask What can you take AWAY vs. What can you ADD10. Inversion Thinking: Front End Value vs. Back End Value. Constantly ask yourself.. “What isn't the consumer NOT willing to pay for?”11. Redbull vs Rude Health Growth Strategies: “Innovate to grow” vs “Focus to grow”…."always keep the main thing, the main thing"12. Unique Brand Building Lessons from working with Liv and Dan at TRIP13. Charlie Munger "Wisdom is Prevention" for brand building: get very clear on the culture from day one------------------------------------------------------------ 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 A massive shoutout to our incredible sponsors who make HUNGRY possible: MKJ IGNITE: https://www.mkjignite.co.uk/  GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/  BOWIMI: https://www.bowimi.com/  HC Consulting: https://www.hc-consulting.uk/ 🤝 Let's Connect! Let’s link up on LinkedIn: https://www.linkedin.com/in/daniel-pope/ Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Cuff me. It gave me the Raging Horn.The first time I tried Vincenzo’s Raging Hog. A drive around the M25 to Bushy, Watford in search of the Pizza Panacea The hot steaming Frisbee of Fab landed on my table A fresh lattice of red and white cheese, tomato. Tomato and cheese. Jheezeeee. Yes Please. A burnished, boisterous-not-backin-tha-f*ck-down crust with little black billowing bubbles of joy. Pepperoni. Little terracotta spaceships of poppin’ salty fatty - Deeeeee...

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Ironically, I remember the first time I got smacked in the faceIronically, it was in a crumbly old boxing pub called The Ring.The Ring is opposite Southwark Station.One of life’s lovely oxymorons; a Thai restaurant shoved up the jaxxie of boozer.It was a hot afternoon, the first time I got smacked in the faceToo hot. Sticky hot. Too sticky hot.I felt like a f*cking sticky pork rib in Uniqlo getup as we climbed the stairsWe climbed and climbed and climbedthe marvellous aromatic waft of Green and Red and Yellow curries hummed and marbled and danced into hot June air.The room was barren.I didn’t know Alex Smith at all.We hit record.Within 1 minute, Alex smacked me round the face.smacked me round the face with wisdomleft hook lucid-clarityright hook this-is-right-waystrategy sucker-punchit was an INSANE podcastI went downstairs, ordered a cold Guinness, and thought “F*ck me, that was absolutely banging."About 3 weeks later.Alex ABSOLUTELY booted off on LinkedIn with his seminal and prodigious book “No Bullshit Strategy”Over the past 2 years, we’ve become great friends. This is Alex’s third rodeo on the pod.Alex’s thinking is lucid clear.Like warm silk over cold marble. And Sunny February Morning frost.ON THE MENU:The Unbearable Lightness of Being and Strategy - The role of entering the consumers subconscious to unlock strategic insightsWhy USP’s are a complete waste of time. Unique Points of Disagreement > Unique Selling PointsWhy Unique Points of Difference = Surface Level Consumer “conscious” BUT Unique Points of Disagreement = Deeper Level Consumer Subconscious3 Questions to to break out the rails of bad bland brand thinkingWhy the world doesn't reward the best ideas. It rewards those who are best at communicating those ideas.Why MOJU is closer to Lucozade Vs innocent - the VITAL difference between “perceived” and “true” competitorsHow to avoid the survivorship bias of bad ideas + Be like Elon Musk, “you need a defence of your ideas”The Starbucks vs SAS Principle: there is no such thing as “good” or “bad” culture - it’s the just what’s the right culture to deliver strategyWhy “Start With Why” is NOT strategy “Why” is simply a storytelling toolWhy we are unhealthily obsessed with substance vs. style - those that focus on style beat those that focus on substanceWhy focusing on Style actually reveals the value in the substance, Your role a founder is to be obsessed with style------------------------------------------------------------------------------------------------------HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Behind every single brand in your cupboard is one manOne man and his amazing team of big fishBig Fish created the biggest food and drink brands of all timeYou’ll see and chomp and demolish and love these food and drink brands all the timeCharlie BighamRannaGUYeo ValleyWhole EarthClipper TeaDorest CerealsMaldon Sea SaltSip SmithRoddas Clotted CreamRiverfordThe Coconut CollaborativePerry Haydn Taylor is someone I’ll happily wander through the Wax Lyrical Woods with for hours and hours. With lashings of good ol’ merry and chortle for good measure.We talk about foo and brands and creativity and the relentless pursuit of betterThis is Pezza’s 4th rodeo on the pod.This time we take it up a level up a level and talk about how to ACTUALLY exit for serious doughON THE MENU:Why Food and Drink Founders must avoid the danger of tennis ball syndrome and chasing too many things all at onceThe Parallels of Mullets coming back into Fashion & the Plant Based Movement Taking OffBack from the Future “3 Levers” to pull to sell your brand for serious dough: The Symphony of Commercials, Operations, MarketingThink about the retailer as much as the consumer: How much does it cost retailer to put product on shelf? Think about their business FIRST.Why Creating a Tomato Juice Challenger Brand is Stupid: A Hard Truth in the what's the Sizeable MarketThe Taylor Swiftification of Brand Building: Not every founder/brand can, and should try and be Taylor SwiftUnpacking Digital Darwinism and the Nudge theory in spreading food and drink ideasThe Prudent Path to the BIG Exit: constantly ask one simple “does this add to the category”Why Every Category Can Be Premiumised until it becomes a Symbol of Reevaluation a la Adam MorganThree Trick Questions Founders Should Constantly BeAsking Themselves: What works and what doesn't work + how big is your business + how do we scale our marketing?Full podcast will be live Monday 8am.Others below if you can’t wait till then-------------------------------------------------------Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)