Don't Work Harder

Catherine Erdly is a UK-based retail strategist, author, and consultant.With over 25 years of experience in the retail industry - including senior roles managing multi-million-pound budgets for high-street brands - she now works directly with makers, shopkeepers, and e-commerce founders to bring big-business tools to small businesses.Through her consultancy, Catherine helps product-based entrepreneurs master stock control, manage cash flow, price effectively, and build systems for long-term growth.Her practical, down-to-earth guidance is rooted in deep industry knowledge, and she’s known for helping business owners move from overwhelm to clarity - often by focusing on the numbers behind the scenes that really drive success.She’s also the author of Tame Your Tiger, a book that breaks down the challenges of managing product inventory and turning creativity into profit.In this value packed episode, Catherine discusses…- The mindset necessary to build and scale a successful company- How she found managed to push herself out of her comfort zone to take her business to the next level- Her mission to improve the retail industry and change the lives of retail business owners along the wayAnd a whole lot more.This is a must listen for all entrepreneurs, especially those in the retail space.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Catherine’s socials: https://www.linkedin.com/in/catherineerdlyhttps://www.instagram.com/resilientretailclubAnd her website: https://www.resilientretailclub.com/.-----#RetailBusinesses #TheApprentice #BusinessTips #DontWorkHarderPodcast

Robin Waite is a business coach, author, and founder of Fearless Business, dedicated to helping entrepreneurs achieve profitable growth. In this engaging discussion, he emphasizes the power of embracing fear, showcasing how it can drive success. Waite shares transformative pricing strategies that can elevate client relationships and offers insights into building a business that aligns with your passions. He also explores the significance of networking intentionally and overcoming discomfort as catalysts for growth, proving that bold choices can lead to remarkable business transformations.

Linda Plant is a self-made British entrepreneur and one of Alan Sugar’s fierce interviewers on BBC’s The Apprentice since 2015.She began her career at just 15, selling women’s fashion on market stalls in Yorkshire.Over time, she grew the business into 14 retail outlets before launching a knitwear brand called Honeysuckle and becoming one of the first women to float a fashion company on the London Stock ExchangeAfter retiring from the fashion world, Linda pivoted into property and interior design, founding a successful development firm and designing high-end homes.She’s also the founder of the Linda Plant Academy, where she mentors entrepreneurs and provides business training.On this very special episode of Don’t Work Harder, she tells us the inspirational story of how she came through nothing and overcame personal challenges to become extremely successful In business.In this conversation, Linda shares:Her rise from “coming from nothing” to international business successHow to manage your emotions while building a businessWhy you must be both commercial and passion-drivenHer philosophy on hard work, self-belief, and decision-making under pressurePlus, she even gives us some behind the scenes secrets behind BBC’s The Apprentice that most of the public don’t know!If you’re an entrepreneur, this episode is a must – it’s packed full of inspiring stories and actionable tips from a massively successful business career.This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025