

Don't Work Harder
ATOMIC
Don’t Work Harder is a show about taking bolder, braver moves in your small business.
Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.
Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.
These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.
Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.
These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
Episodes
Mentioned books

Aug 4, 2025 • 58min
How to Build a 7 figure Company that Doesn’t Rely on You | Don't Work Harder ep6
Despite doing $200M in 12 months with his portfolio company, Ryan Deiss told us he has NEVER felt more uncertain about the future… because of AI.He also preached that hiring lower-skilled team members could be KILLING the growth of your business.Plus, he explained why he has done a complete 180 in his consulting business, DigitalMarketer - largely due to the rapid acceleration of Artificial Intelligence.Yep… this one got heated 😳Ryan Deiss is a leading digital marketing expert, entrepreneur, and founder of DigitalMarketer, the leading training platform for modern marketers.Ryan is widely regarded as one of the sharpest minds in digital growth and business scaling…And he met with Suman to drop 54 minutes of nothing but value.This is far from the conventional business advice you’ve heard dozens of times before.A lot of his takes will likely surprise you - but will almost certainly lead to massive changes in the way your business operates over the coming years.If you want to run a wildly profitable business that doesn’t rely on YOU to pick up the slack…This exciting episode is a non-negotiable.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Ryan's Socials:LinkedIn: linkedin.com/in/ryandeissInstagram: instagram.com/ryandeiss-----#Scaling #BusinessTips #DontWorkHarderPodcast

Jul 28, 2025 • 1h 3min
"You make HOW much?!" How To Take Home More Profit Each Month | Don't Work Harder Ep5
What would you give to know exactly how successful entrepreneurs turned it around in that moment when things didn't go to plan?Find out how, despite the public success - the speaking gigs, the clients, the thriving business - Teresa Heath-Wareing was stuck in a deeply personal battle that was silently holding her back.To turning things around to now, her most profitable year yet.In this episode of Don’t Work Harder, Teresa shares the honest story of how she transformed both her life and business - and why it took facing her addiction, rethinking her entire model, and making bold, uncomfortable moves to unlock the version of success she truly wanted.You’ll learn:- Why Teresa walked away from a “successful” business - and how to know when it’s time to make a bold shift- The mindset shift that allowed her to fire her 1:1 clients - and how to do the same with confidence- What changed after she invested £15,000 in a mentor- The business principles that helped her move from burnout to profit and freedom - How healing her personal life ultimately led to her building the business of her dreamsTeresa is an award-winning TEDx speaker, host of the #1 rated Your Dream Business Podcast, and one of the most respected voices in online business.She’s also a very special person in our world - and we cannot wait for you to hear the stories, insights, and powerful lessons she shares in this episode.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025Teresa’s Socials:📸 https://www.instagram.com/teresa_heathwareing💼 https://www.linkedin.com/in/teresaheathwareing-----#BusinessGrowth #BusinessTips #DontWorkHarderPodcast

Jul 20, 2025 • 49min
Richard Moore | How to Actually Get Clients Through Social Media | Don't Work Harder Ep4
In this conversation with Richard Moore, a seasoned business coach and client attraction expert, he shares his journey of leveraging social media effectively. He discusses the importance of genuine engagement over follower counts, emphasizing how to attract clients with even a modest following. Richard critiques the common advice of increasing volume, revealing how it can harm your business instead. His insights cover mindset, personal branding, and authentic communication, showcasing the raw reality of scaling a business through meaningful connections.

Jul 14, 2025 • 1h 4min
Catherine Erdly: Shaping the Future of the Retail Industry | Don't Work Harder Ep3
Catherine Erdly is a UK-based retail strategist, author, and consultant.With over 25 years of experience in the retail industry - including senior roles managing multi-million-pound budgets for high-street brands - she now works directly with makers, shopkeepers, and e-commerce founders to bring big-business tools to small businesses.Through her consultancy, Catherine helps product-based entrepreneurs master stock control, manage cash flow, price effectively, and build systems for long-term growth.Her practical, down-to-earth guidance is rooted in deep industry knowledge, and she’s known for helping business owners move from overwhelm to clarity - often by focusing on the numbers behind the scenes that really drive success.She’s also the author of Tame Your Tiger, a book that breaks down the challenges of managing product inventory and turning creativity into profit.In this value packed episode, Catherine discusses…- The mindset necessary to build and scale a successful company- How she found managed to push herself out of her comfort zone to take her business to the next level- Her mission to improve the retail industry and change the lives of retail business owners along the wayAnd a whole lot more.This is a must listen for all entrepreneurs, especially those in the retail space.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Catherine’s socials: https://www.linkedin.com/in/catherineerdlyhttps://www.instagram.com/resilientretailclubAnd her website: https://www.resilientretailclub.com/.-----#RetailBusinesses #TheApprentice #BusinessTips #DontWorkHarderPodcast

Jul 7, 2025 • 1h 25min
Robin Waite: Embracing fear and scaling your dream business
Robin Waite is a business coach, author, and founder of Fearless Business, dedicated to helping entrepreneurs achieve profitable growth. In this engaging discussion, he emphasizes the power of embracing fear, showcasing how it can drive success. Waite shares transformative pricing strategies that can elevate client relationships and offers insights into building a business that aligns with your passions. He also explores the significance of networking intentionally and overcoming discomfort as catalysts for growth, proving that bold choices can lead to remarkable business transformations.

Jun 29, 2025 • 51min
Linda Plant: From Market Stall to Multi-Million Pound Empire
Linda Plant is a self-made British entrepreneur and one of Alan Sugar’s fierce interviewers on BBC’s The Apprentice since 2015.She began her career at just 15, selling women’s fashion on market stalls in Yorkshire.Over time, she grew the business into 14 retail outlets before launching a knitwear brand called Honeysuckle and becoming one of the first women to float a fashion company on the London Stock ExchangeAfter retiring from the fashion world, Linda pivoted into property and interior design, founding a successful development firm and designing high-end homes.She’s also the founder of the Linda Plant Academy, where she mentors entrepreneurs and provides business training.On this very special episode of Don’t Work Harder, she tells us the inspirational story of how she came through nothing and overcame personal challenges to become extremely successful In business.In this conversation, Linda shares:Her rise from “coming from nothing” to international business successHow to manage your emotions while building a businessWhy you must be both commercial and passion-drivenHer philosophy on hard work, self-belief, and decision-making under pressurePlus, she even gives us some behind the scenes secrets behind BBC’s The Apprentice that most of the public don’t know!If you’re an entrepreneur, this episode is a must – it’s packed full of inspiring stories and actionable tips from a massively successful business career.This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025