Don't Work Harder

Most entrepreneurs have that ONE thing they keep putting off - the uncomfortable skill that feels too scary, or just not ""them.""But what if that's exactly what's holding you back from your next breakthrough?Sophie Milliken MBE avoided sales for YEARS... until difficult circumstances forced her to face it head-on. The result? £200k of new business in just six weeks 💸Now she's sharing exactly how to turn your biggest business fears into what makes you the most money.Sophie is an MBE recipient, bestselling author, and one of the most influential voices in the North East business scene. In this game-changing conversation, Sophie reveals:- How to turn opportunities into 7-figure businesses 📈- Why your lack of experience might be your BIGGEST advantage over ""expert"" competitors- The exact mindset shift that helped her win £200k in business during dark times- How to identify which ""scary"" business activity is actually your hidden superpower- The red flags to watch for in business opportunities and partnerships 🚩- Why walking away from money is sometimes the bravest business move you can makeThis isn't your typical ""hustle harder"" success story. If you think you need a perfect plan to build something extraordinary, this conversation will completely change how you think about business success.Warning: Sophie's honesty about the realities of single parenthood, business exits gone wrong, and more - might just inspire you to take that leap you've been putting off.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025---------Find Sophie Here: Sophie’s new book: https://rb.gy/bqq137Sophie’s TEDx Talk: The truth behind The Showreel https://youtu.be/woZ_d3WTtRLinkedIn: www.linkedin.com/in/sophie-millikenX/Twitter: Moja_SophieInstagram: moja_sophieWebsite: https://thisismoja.comhttps://www.sophiemilliken.co.uk

Is self-confidence holding you back from building the business of your dreams?And what could you achieve if your lack of self-belief wasn't standing in the way of greater success?It was through ultimate belief, self-confidence, sheer tenacity and ambition that Sinead Sharkey‑Steenson and Lisa Strutt built a sold-out conference that takes most people 10 years… in 12 months.In May of this year, Sinead Sharkey‑Steenson and Lisa Strutt hosted an electric, extremely popular business conference, and they already have a LOT of demand for next year’s event. Backstage at ATOMICON 2025, we spoke with them both to find out…- The secret to bulletproof confidence and self-belief as a business owner- How they created so much demand that their website CRASHED 😳- Their plans to build something HUGE over the next 5-10 yearsSinead and Lisa both have a wealth of experience in leadership coaching, HR, and transformation work, and have guided more than 10,000 women across the world.If you want to build a business with enormous confidence and self-belief - this episode will light you up, leaving you inspired by their stories of how challenge and personal tragedy was to become the catalyst for enormous positive change.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025---------Sinead’s Instagram:https://www.instagram.com/generationwomen/?igsh=bmVodTR6OHM4NWtp&utm_source=qr#Impact Players’ Instagram:https://www.instagram.com/career.reboot/?igsh=MXl3Ymk0dzhmNnF1#

Imagine making 7 figures a year… without having a ton of meetings in your calendar, or a complicated team to manage 👀In this episode, Laura Belgray told us exactly how to do just that. Laura is one of the most influential voices in modern copywriting - and in this episode she tells us…- How she rose from starting out in the coaching space, to building a 7 figure online business faster than you might expect- The secrets to making a lot of money, without filling your calendar up with meetings that you don’t want to go to 👏- Why she decided to scale her business with a small, powerful team - rather than hiring a lot of people- The DANGER of overly using Chat GPT in your copywriting, if you want to make salesWe were lucky enough to be able to record this backstage with Laura, before she took to the stage at ATOMICON with an extremely popular, value packed presentation.If you want to wake up to a massively profitable business - without dreading the calls and tasks on your calendar, you NEED to listen in to this one.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-----Laura’s Instagram: https://www.instagram.com/laurabelgrayAnd her website: https://www.talkingshrimp.com-----#BusinessGrowth #BusinessTips #DontWorkHarderPodcast #copywriting #7figurebusiness

Despite doing $200M in 12 months with his portfolio company, Ryan Deiss told us he has NEVER felt more uncertain about the future… because of AI.He also preached that hiring lower-skilled team members could be KILLING the growth of your business.Plus, he explained why he has done a complete 180 in his consulting business, DigitalMarketer - largely due to the rapid acceleration of Artificial Intelligence.Yep… this one got heated 😳Ryan Deiss is a leading digital marketing expert, entrepreneur, and founder of DigitalMarketer, the leading training platform for modern marketers.Ryan is widely regarded as one of the sharpest minds in digital growth and business scaling…And he met with Suman to drop 54 minutes of nothing but value.This is far from the conventional business advice you’ve heard dozens of times before.A lot of his takes will likely surprise you - but will almost certainly lead to massive changes in the way your business operates over the coming years.If you want to run a wildly profitable business that doesn’t rely on YOU to pick up the slack…This exciting episode is a non-negotiable.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Ryan's Socials:LinkedIn: linkedin.com/in/ryandeissInstagram: instagram.com/ryandeiss-----#Scaling #BusinessTips #DontWorkHarderPodcast

What would you give to know exactly how successful entrepreneurs turned it around in that moment when things didn't go to plan?Find out how, despite the public success - the speaking gigs, the clients, the thriving business - Teresa Heath-Wareing was stuck in a deeply personal battle that was silently holding her back.To turning things around to now, her most profitable year yet.In this episode of Don’t Work Harder, Teresa shares the honest story of how she transformed both her life and business - and why it took facing her addiction, rethinking her entire model, and making bold, uncomfortable moves to unlock the version of success she truly wanted.You’ll learn:- Why Teresa walked away from a “successful” business - and how to know when it’s time to make a bold shift- The mindset shift that allowed her to fire her 1:1 clients - and how to do the same with confidence- What changed after she invested £15,000 in a mentor- The business principles that helped her move from burnout to profit and freedom - How healing her personal life ultimately led to her building the business of her dreamsTeresa is an award-winning TEDx speaker, host of the #1 rated Your Dream Business Podcast, and one of the most respected voices in online business.She’s also a very special person in our world - and we cannot wait for you to hear the stories, insights, and powerful lessons she shares in this episode.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025Teresa’s Socials:📸 https://www.instagram.com/teresa_heathwareing💼 https://www.linkedin.com/in/teresaheathwareing-----#BusinessGrowth #BusinessTips #DontWorkHarderPodcast

In this conversation with Richard Moore, a seasoned business coach and client attraction expert, he shares his journey of leveraging social media effectively. He discusses the importance of genuine engagement over follower counts, emphasizing how to attract clients with even a modest following. Richard critiques the common advice of increasing volume, revealing how it can harm your business instead. His insights cover mindset, personal branding, and authentic communication, showcasing the raw reality of scaling a business through meaningful connections.

Catherine Erdly is a UK-based retail strategist, author, and consultant.With over 25 years of experience in the retail industry - including senior roles managing multi-million-pound budgets for high-street brands - she now works directly with makers, shopkeepers, and e-commerce founders to bring big-business tools to small businesses.Through her consultancy, Catherine helps product-based entrepreneurs master stock control, manage cash flow, price effectively, and build systems for long-term growth.Her practical, down-to-earth guidance is rooted in deep industry knowledge, and she’s known for helping business owners move from overwhelm to clarity - often by focusing on the numbers behind the scenes that really drive success.She’s also the author of Tame Your Tiger, a book that breaks down the challenges of managing product inventory and turning creativity into profit.In this value packed episode, Catherine discusses…- The mindset necessary to build and scale a successful company- How she found managed to push herself out of her comfort zone to take her business to the next level- Her mission to improve the retail industry and change the lives of retail business owners along the wayAnd a whole lot more.This is a must listen for all entrepreneurs, especially those in the retail space.---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025-------Catherine’s socials: https://www.linkedin.com/in/catherineerdlyhttps://www.instagram.com/resilientretailclubAnd her website: https://www.resilientretailclub.com/.-----#RetailBusinesses #TheApprentice #BusinessTips #DontWorkHarderPodcast

Robin Waite is a business coach, author, and founder of Fearless Business, dedicated to helping entrepreneurs achieve profitable growth. In this engaging discussion, he emphasizes the power of embracing fear, showcasing how it can drive success. Waite shares transformative pricing strategies that can elevate client relationships and offers insights into building a business that aligns with your passions. He also explores the significance of networking intentionally and overcoming discomfort as catalysts for growth, proving that bold choices can lead to remarkable business transformations.

Linda Plant is a self-made British entrepreneur and one of Alan Sugar’s fierce interviewers on BBC’s The Apprentice since 2015.She began her career at just 15, selling women’s fashion on market stalls in Yorkshire.Over time, she grew the business into 14 retail outlets before launching a knitwear brand called Honeysuckle and becoming one of the first women to float a fashion company on the London Stock ExchangeAfter retiring from the fashion world, Linda pivoted into property and interior design, founding a successful development firm and designing high-end homes.She’s also the founder of the Linda Plant Academy, where she mentors entrepreneurs and provides business training.On this very special episode of Don’t Work Harder, she tells us the inspirational story of how she came through nothing and overcame personal challenges to become extremely successful In business.In this conversation, Linda shares:Her rise from “coming from nothing” to international business successHow to manage your emotions while building a businessWhy you must be both commercial and passion-drivenHer philosophy on hard work, self-belief, and decision-making under pressurePlus, she even gives us some behind the scenes secrets behind BBC’s The Apprentice that most of the public don’t know!If you’re an entrepreneur, this episode is a must – it’s packed full of inspiring stories and actionable tips from a massively successful business career.This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025