Don't Work Harder

Most online businesses constantly chase new clients - but what if that's exactly what keeps you stressed and barely surviving?Dan Knowlton spent years grinding through project after project, constantly hunting for the next deal, until one realisation changed everything...He was pitching the wrong type of work. Then he made a single shift that took him from crisis point to running a highly successful creative agency with a lean team of 12 💡Dan is one half of Dan and Lloyd (yes, with his brother), a creative marketing agency that's worked with brands like Nestle, Sunny D, BBC, Channel 4, and Euro Tunnel over 11 years in business. In this conversation, Dan reveals:- The unique framework that took them from working with local cafes to global brands - such as Euro Tunnel, Nestle and the BBC 📈- Why they flipped their entire pitch structure on its head, and the new strategy they use to get prospects excited- How they switched from constantly chasing projects to a much more sustainable model- The decision framework for when to push through versus quit - Dan wanted to walk away from a demanding client after being told ""I'm disappointed,"" but his brother identified it was stress talking, not intuition (that client became their biggest retainer)- Their 10-year goal setting strategy that will make sure they hit their specific revenue, profit, and team targets over the next decade 🎯- Their team reward system that actually drives performance - including a team trip to Ibiza 🚀- Why they promote from within almost exclusively - Their long-game content strategy for reputation building and scalingThe online business world glorifies the grind - client after client, project after project, always hustling. Dan's story exposes the flaw in that model.This conversation goes deep into the uncomfortable stuff - Dan calling his parents crying after a corporate breakdown at 21, wanting to quit a major client mid-project because criticism crushed him, and admitting he's naturally bad at managing people and taking feedback.For entrepreneurs who think success means working 80-hour weeks, or that going viral is the only way to win credible clients, this episode reveals a much better path 👀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?ut...------Dan's links: https://knowltonmarketing.co.uk/https://www.linkedin.com/in/danielknowlton1/https://www.instagram.com/danknowlton1/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

How do you go from charging £99 an hour to over £2,500 for three hours - and sell out every spot?Lea Turner built one of the most recognisable personal brands on LinkedIn by doing the exact opposite of what "professionals" told her to do. She showed her tattoos. She documented the elements of her personality that made her unique. And in just six years, she went from 400 followers to becoming the most followed LinkedIn trainer in the UK - all while charging premium prices ✨Lea is the founder of The Holt, a 500-strong business community for entrepreneurs, and she's helped countless business owners realise that being yourself is not a problem - in fact it's your competitive advantage. 🚀In this conversation, Lea reveals:- The pricing strategy that took her from £99 to £2.5K+ 💸- The LinkedIn content strategy she uses to attract high paying clients for her business- Why showing her tattoos and personality became her best marketing decision- How she grew from 400 to 10,000 LinkedIn followers to over 175,000 today- The moment client made £50K from her £99 session and she finally realised her value🚀- Her personal brand framework for building a memorable presence on social media - Why she legally changed her name to "Lea Rainbow Turner" when LinkedIn banned her rainbow emoji (and how it went viral)- Why being "cringe" and authentic beats polished corporate every single timeThis isn't about becoming more polished to charge more - it's about becoming more authentically you, and watching your pricing power increase as a result.For entrepreneurs who think they need to tone themselves down to be taken seriously: Lea proves that your "unprofessional" traits are actually your most valuable assets.This episode teaches everything that you need to know to build a massive, profitable personal brand that's authentic to the real YOU 🚀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Lea's LinkedIn: https://www.linkedin.com/in/lea-turner/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Is it worth running a business that doesn't make you happy? Suzy Ashworth built a multi-seven-figure business over 12 years... then her most successful program stopped bringing her joy 😬She asked herself one simple question: "Am I happy?"The answer was no. So, she made the terrifying decision to close it down, decreased her revenue , and discovered what true business alignment actually costs 👀With 12 years in business and nearly £10 million in revenue generated, Suzy is a Sunday Times bestselling author, mindset coach, and founder of the Infinite Receiving certification - a programme that's helped thousands of entrepreneurs across the world. She's also a single mum of three who meditates for up to 90 minutes each morning and and operates with a lean team 🚀In this raw and honest conversation, Suzy reveals:- How she realised that she wasn't truly happy, and how that led her to cutting £1M from her business- The one networking strategy that she wishes she'd done from the start, to grow even faster - Her non-negotiable morning routine, for productivity, happiness, and business growth 🧘‍♀️- How she decides what opportunities to say yes to (Spoiler alert: it's not everything)- The mindset shift that made her much more confident, authentic, and effective at sales 💸- Her vision to donate £1 million in a single year - starting with £25K this year, £50K next year - and why making more money means helping more people- How to leverage masculine structure AND feminine flow to scale sustainably 🙏For entrepreneurs who think once you hit seven figures you're home free, this episode reveals the truth.And for anyone struggling with whether to walk away from something that isn't providing you true joy: Suzy proves that sometimes cutting a million pounds to gain your happiness back is the smartest business decision you'll ever make ✍️--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Dani's Links:Instagram: https://www.instagram.com/thequeenbeedaniLinkTree: https://linktr.ee/thequeenbeedani----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

How do you scale to seven figures without burning out, hiring dozens of people, or losing yourself in the process?Dani Wallace built a seven-figure business with a lean team of just six people - proving you can grow massively while staying true to your values and maintaining the quality that sets your business apart 💪Dani is an international speaker, empowerment coach, and founder of the Big Festoon - the UK's fastest growing business and personal development event.With 20+ years of professional stage experience and a team of just six people producing events that rival major festivals, she’s proving that you can scale massively while staying lean and true to your values 🚀In this powerful conversation, Dani reveals:- The four types of people every team needs✨- How to conserve energy when everyone wants a piece of you- How to generate significant income from speaking engagements 🚀- How she lets her team take the lead and test ideas without the need for micromanagement- Why treating your business like a baby could sometimes be unhealthy - and how to detach enough to hand over the bits don’t have the energy or capacity for 🙏- How she achieved the proudest business moment of her career and retired her mumThis is about being ambitious, building a lean, efficient power team that punches way above its weight, and trusting yourself enough to keep scaling even when the stakes are high.For entrepreneurs who want to build something huge while staying to their values, this episode shows you exactly what it takes to do just that 🙌--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Dani's Links:Instagram: https://www.instagram.com/thequeenbeedaniLinkTree: https://linktr.ee/thequeenbeedani----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Dr Tru Powell built one of the UK's most trusted voices in creative entrepreneurship - while refusing to conform and staying unapologetically himself 🙌Dr Tru is a personal branding expert, founder of the Multicultural Inspire Awards, co-founder of Black Business Magazine, and a whole lot more. His network includes huge names from Judi Love to Usher, and he came on Don't Work Harder to teach YOU how to build an enormous personal brand to drive growth for your business.In this powerful conversation, Dr Tru reveals:- How to build media visibility without a PR agency- The Twitter engagement strategy that gets journalists asking YOU to appear on the news - The exact method for monetising your audience fast - that he used to scale to 30,000 community members and £10K with one simple offer 🚀- Why being contrarian is your competitive advantage 👀- How to gain a ton of support from your network without feeling like you're putting people out - What to do when you're not present enough in your business or life- Why he believes you can't be a FULLY ethical billionaire (and what he's trying to prove anyway)- What happened when a trusted partnership fell apart and he lost six figures, and how he rebuilt it to something even better 💪This isn't a story about avoiding failure - it's about what you do when failure finds you anyway, costs you six figures, damages your reputation, and tests everything you believe about yourself.Dr Tru proves that your personal brand isn't built by playing it safe - it's built by being so authentically yourself that people can't look away. From refusing to conform as a kid to becoming the voice journalists call when they need cultural commentary, he's mastered how to get opportunities and get seen by more people, and taught us how to do it step by step.But this episode also reveals what happens when everything falls apart. The partnership that went to court. The six-figure loss. The reputation damage. The moment he questioned whether he could continue. AAnd most importantly - how, network, self-belief, faith and mindset turned his worst season into the dream business that's now scaling nationwide.For entrepreneurs who want to build a personal brand that opens doors AND learn how to rebuild when things go wrong, this conversation gives you both blueprints. 🚀-------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Dr Tru's Links:Black Business Mag: https://blackbusinessmag.com/Inspire Awards: https://inspire-awards.com/Website: www.trupowell.com Instagram: https://www.instagram.com/tru_powell----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Could you charge up to 6 figures for your 1:1 services with full confidence?And build a successful business that GIVES you time and energy, not takes it away from you?Dr. Alka Patel left her conventional GP partnership to build a longevity practice where she helps clients revolutionise their health and lifestyle for a premium price 😮‍💨And the impressive part? She did that while prioritising her health, and working fewer hours 🙌But... it wasn't always this way.Dr. Alka used to feel so guilty about taking bathroom breaks during her 10-minute patient appointments that she'd skip them entirely. She ate cookies from her desk drawer for lunch, slept just 4 hours a night, and ignored every warning sign her body was sending - until a fever became a four-week hospital stay and a near-death experience.This episode teaches you how she made that incredible transformation.Dr. Alka is a longevity doctor, lifestyle medicine expert, and founder of the Million Hour Club - where she teaches entrepreneurs and professionals how to live to 114 years old - and enjoy every minute of it. Dr. Alka told Suman:- The important principle that she used to land her first £10K client 💸- How she confidently charges six figures for her most premium services- Her lean business model: why she chooses to work with expert freelancers instead of employees ✍️- How she made a big, brave move and reached over 500,000 people with her TedX talk 🚀- Her interesting take on ""work-life balance"" as an entrepreneur - and her alternative option - The signals of burnout lots of entrepreneurs ignores😬- Practical, simple things that entrepreneurs can do to improve their health, longevity and energyIf you want to build a high ticket, profitable business AND optimise your health, energy and longevity, you'll find actionable value in every single minute of this episode.--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Dr Alka's Links:i) Find out your LQhttps://www.dralkapatel.com/lq-testii) Book your bioage testhttps://www.dralkapatel.com/biologicalageIiii) Book a consultationhttps://www.dralkapatel.com/private-consultationiv) Websitehttps://www.dralkapatel.com/Instagram: https://www.instagram.com/dralkapatelukLinkedIn: https://www.linkedin.com/in/dralkapateluk/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Imagine taking the entire month of August OFF your business, to enjoy spending time with family, friends, and doing the things you love.And imagine that being something that you do EVERY August?Alice Benham just wrapped her fifth consecutive year doing just that - taking the full month of August off while going through a complete rebrand and sustaining a successful membership program ✨We recorded this actionable episode to teach you how you can do the same... and a lot more. Alice is a business strategist, facilitator, bestselling author, and founder who's helped over 1,000 one-to-one clients achieve their big visions 🚀In this super practical episode of Don't Work Harder, Alice reveals:- How she manages to take a full month off every year, WITHOUT sacrificing her business' success- How she partly detaches from her business to build her own identity, outside of work ✨- Why she decided NOT to scale with a big team - and how she is running a profitable, growing business with lean operations- How she wrote her full book in just five days - and some powerful productivity tactics that you can do to complete a LOT in a short amount of time 💪- One huge thing that she sees that separates the most successful business owners, with those that are stuck 👀- How to know if an opportunity is worth saying yes to- The moment when she lost a LOT of money overnight due to banking complications, and how to bounce back from massive setbacks 🙏And plenty more.Alice got REALLY practical and actionable in this episode, and we cannot wait for you to watch this, and soak up all of her super valuable lessons.If you think you always need to be in work mode if you want to be successful, this conversation will completely reframe how you think about building a life as a successful, fulfilled business owner 🚀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Alice Here: ON IT Waitlist - https://www.alicebenham.co.uk/onit Website - www.alicebenham.co.uk Instagram - https://www.instagram.com/alice_benham Podcast & vlogs - https://www.youtube.com/channel/UC-g8fdp69A3YwDrWBe-XzJg?view_as=subscriber ----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Want to know everything a business owner is doing to scale to £10 MILLION? 💰Jess Cunningham built Belief Coding from zero to over £1M in revenue… and now she's on a mission to 10x AGAIN. She's spent over £1 million on Facebook ads, invested £150,000 in coaching this year alone, and created a community of 80,000 people who are obsessed with what she's teaching 😮‍💨 Her approach challenges every belief you might have about “hard work”, discipline, and what it really takes to build an enormous business.In this game-changing conversation, Jess reveals:The exact Meta ads strategy and ad types that is scaling her to 8 figures 💵 Why discipline and willpower are actually signs you're building the wrong business 😲How she built a team that takes ownership, runs the operation doesn’t rely on HER for the day to day. Why she spent £150,000 on coaching this year alone 😱How to structure your offers in a way that attracts customers at multiple price points.When to focus on the back end of the business vs front end sales.This is NOT about working harder or brute forcing your way to success - it's about learning valuable skills and building a business that scales through systems.If you think building a business requires you to scale through force, and build a business that feels like work, this episode will likely flip your beliefs on their head…And get you pumped up to scale into the millions 🚀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Jess on Instagram: https://www.instagram.com/belief_codinghttps://www.instagram.com/theprodigalfox/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

Here's how to turn your existing network into a business that sells out on launch - even when you're starting with just a vision and 20% of a plan 👀Nishma Patel Robb launched a successful business without a detailed business plan.Nishma is a cultural strategist, personal brand expert, and founder of Glitter Sphere - a personal brand accelerator for women. In this transformative conversation, Nishma reveals:- The exercise that made her realise she was only living a fraction of her potential- How to build in public even if you're only 20% ready 🚀- The networking strategy that opens HUGE opportunities- Her unique method to stand out and grow in an AI-driven world- Her accountability system that replaces corporate structures for solopreneursNishma's brutal honesty about leaving a highly successful corporate role, facing imposter syndrome, and the reality of building two businesses simultaneously might just give you permission to write your own reinvention story.If you think you need everything figured out before making a major life change, this conversation will completely shift how you think about building your business and living your dream life 🙌--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Nishma here: LinkedIn: https://www.linkedin.com/in/nishmapatelrobb/Website: https://www.glittersphere.com/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing

After making nearly £25 million in revenue over 23 years, Jo Simpson still flies economy and stays in budget hotels for business.Most entrepreneurs think success means upgrading your lifestyle as revenue grows.Jo Simpson proved that's limited thinking when she built a multi-million pound accounting practice by calculating ROI on everything...And in this episode she talks about how you can do the same to make a lot of profit in your business 👀Jo is a profit strategist who's helped hundreds of entrepreneurs build profitable businesses they LOVE. Through recessions, technology disruptions, and multiple business pivots, Jo has created a sustainable model that generates real profit.In this money-focused episode, Jo reveals:- How to build client relationships so strong they last through recessions and business model changes 🤝- The special ROI calculation framework she uses for every business decision - Why she moved AWAY from high-ticket clients, to something better 💰- The mindset shift that saved her business during the 2008 financial crash (featuring an unexpected Noel Edmonds connection)- How to step into the CEO role without losing the relationships that built your businessThis isn't about revenue bragging or lifestyle inflation.If you want to build a business that survives decades, with HIGH profit margins, this episode is a must watch 💸---------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Find Jo here: https://www.instagram.com/financialgrowthacademyuk