Don't Work Harder
ATOMIC
Don’t Work Harder is a show about taking bolder, braver moves in your small business.
Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.
Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.
These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.
Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.
These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
Episodes
Mentioned books
Jul 7, 2025 • 1h 25min
Robin Waite: Embracing fear and scaling your dream business
Robin Waite is a business coach, author, and founder of Fearless Business, dedicated to helping entrepreneurs achieve profitable growth. In this engaging discussion, he emphasizes the power of embracing fear, showcasing how it can drive success. Waite shares transformative pricing strategies that can elevate client relationships and offers insights into building a business that aligns with your passions. He also explores the significance of networking intentionally and overcoming discomfort as catalysts for growth, proving that bold choices can lead to remarkable business transformations.
Jun 29, 2025 • 51min
Linda Plant: From Market Stall to Multi-Million Pound Empire
Linda Plant is a self-made British entrepreneur and one of Alan Sugar’s fierce interviewers on BBC’s The Apprentice since 2015.She began her career at just 15, selling women’s fashion on market stalls in Yorkshire.Over time, she grew the business into 14 retail outlets before launching a knitwear brand called Honeysuckle and becoming one of the first women to float a fashion company on the London Stock ExchangeAfter retiring from the fashion world, Linda pivoted into property and interior design, founding a successful development firm and designing high-end homes.She’s also the founder of the Linda Plant Academy, where she mentors entrepreneurs and provides business training.On this very special episode of Don’t Work Harder, she tells us the inspirational story of how she came through nothing and overcame personal challenges to become extremely successful In business.In this conversation, Linda shares:Her rise from “coming from nothing” to international business successHow to manage your emotions while building a businessWhy you must be both commercial and passion-drivenHer philosophy on hard work, self-belief, and decision-making under pressurePlus, she even gives us some behind the scenes secrets behind BBC’s The Apprentice that most of the public don’t know!If you’re an entrepreneur, this episode is a must – it’s packed full of inspiring stories and actionable tips from a massively successful business career.This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025
