Don't Work Harder How to Make Journalists, Celebrities, and Opportunities Chase YOU - Personal Branding Expert
Dr Tru Powell built one of the UK's most trusted voices in creative entrepreneurship - while refusing to conform and staying unapologetically himself 🙌
Dr Tru is a personal branding expert, founder of the Multicultural Inspire Awards, co-founder of Black Business Magazine, and a whole lot more.
His network includes huge names from Judi Love to Usher, and he came on Don't Work Harder to teach YOU how to build an enormous personal brand to drive growth for your business.
In this powerful conversation, Dr Tru reveals:
- How to build media visibility without a PR agency
- The Twitter engagement strategy that gets journalists asking YOU to appear on the news
- The exact method for monetising your audience fast - that he used to scale to 30,000 community members and £10K with one simple offer 🚀
- Why being contrarian is your competitive advantage 👀
- How to gain a ton of support from your network without feeling like you're putting people out
- What to do when you're not present enough in your business or life
- Why he believes you can't be a FULLY ethical billionaire (and what he's trying to prove anyway)
- What happened when a trusted partnership fell apart and he lost six figures, and how he rebuilt it to something even better 💪
This isn't a story about avoiding failure - it's about what you do when failure finds you anyway, costs you six figures, damages your reputation, and tests everything you believe about yourself.
Dr Tru proves that your personal brand isn't built by playing it safe - it's built by being so authentically yourself that people can't look away.
From refusing to conform as a kid to becoming the voice journalists call when they need cultural commentary, he's mastered how to get opportunities and get seen by more people, and taught us how to do it step by step.
But this episode also reveals what happens when everything falls apart.
The partnership that went to court. The six-figure loss. The reputation damage. The moment he questioned whether he could continue. A
And most importantly - how, network, self-belief, faith and mindset turned his worst season into the dream business that's now scaling nationwide.
For entrepreneurs who want to build a personal brand that opens doors AND learn how to rebuild when things go wrong, this conversation gives you both blueprints. 🚀
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Dr Tru's Links:
Black Business Mag: https://blackbusinessmag.com/
Inspire Awards: https://inspire-awards.com/
Website: www.trupowell.com
Instagram: https://www.instagram.com/tru_powell
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