Don't Work Harder LinkedIn Expert: How to Attract High Paying Clients through your Personal Brand | Don't Work Harder
How do you go from charging £99 an hour to over £2,500 for three hours - and sell out every spot?
Lea Turner built one of the most recognisable personal brands on LinkedIn by doing the exact opposite of what "professionals" told her to do.
She showed her tattoos.
She documented the elements of her personality that made her unique.
And in just six years, she went from 400 followers to becoming the most followed LinkedIn trainer in the UK - all while charging premium prices ✨
Lea is the founder of The Holt, a 500-strong business community for entrepreneurs, and she's helped countless business owners realise that being yourself is not a problem - in fact it's your competitive advantage. 🚀
In this conversation, Lea reveals:
- The pricing strategy that took her from £99 to £2.5K+ 💸
- The LinkedIn content strategy she uses to attract high paying clients for her business
- Why showing her tattoos and personality became her best marketing decision
- How she grew from 400 to 10,000 LinkedIn followers to over 175,000 today
- The moment client made £50K from her £99 session and she finally realised her value🚀
- Her personal brand framework for building a memorable presence on social media
- Why she legally changed her name to "Lea Rainbow Turner" when LinkedIn banned her rainbow emoji (and how it went viral)
- Why being "cringe" and authentic beats polished corporate every single time
This isn't about becoming more polished to charge more - it's about becoming more authentically you, and watching your pricing power increase as a result.
For entrepreneurs who think they need to tone themselves down to be taken seriously: Lea proves that your "unprofessional" traits are actually your most valuable assets.
This episode teaches everything that you need to know to build a massive, profitable personal brand that's authentic to the real YOU 🚀
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Lea's LinkedIn: https://www.linkedin.com/in/lea-turner/
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