

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books

Dec 11, 2020 • 29min
Painting With a Twist Builds Emotional Connections Through Shared Experiences
Send us a textMark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39 states.

Dec 8, 2020 • 36min
GPM Grows Convenience Stores Loyalty Through M&A
Send us a textLoyalty360 spoke with Arie Kotler, Chief Executive Officer of GPM Investments, and Michael Bloom, Executive Vice President and Chief Merchandising and Marketing Officer of GPM, about their role as a rapidly growing leader in the U.S. convenience store industry.

Dec 7, 2020 • 17min
Dave Etling of InComm InCentives on the Importance of Customer Loyalty
Send us a textInComm InCentives is an online ordering platform that makes it easy to buy gift cards in bulk. Their customers buy bulk gift cards for numerous reasons, including corporate rewards, sales incentives, gifting, promotions and sweepstakes, and customer appreciation.In this podcast, Loyalty360 CEO Mark Johnson talks with Dave Etling, the Senior Vice President and General Manager of InComm InCentives, about various topics related to customer loyalty.

Nov 18, 2020 • 22min
Nir Patel, President, Belk
Send us a textLoyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States.People have shifted in their lifestyle during the ongoing COVID-19 pandemic, ultimately changing how Belk customers shop. Consumers began buying more online, making less trips to the physical store, buying less of some typical staple items and stocking up instead on totally different types of items.Patel says Belk, the largest privately owned department store chain in the U.S., was selling significantly more home products, a result of people spending more time at home and less time getting dressed up in work clothes and reporting to an outside office.Click HERE to read Part 2 of this Q&A, and click HERE for the feature article.

Nov 16, 2020 • 28min
Loyalty Live Session | Challenges in Tier Management with David VanWiggeren from Drop Tank
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Nov 16, 2020 • 28min
Loyalty360 Loyalty Live Session | Carlos Dunlap, Clarus Commerce
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Nov 9, 2020 • 25min
Andy Rebhun, Vice President of Digital, El Pollo Loco
Send us a textMark Johnson, CEO of Loyalty360, spoke with Andy Rebhun, Vice President of Digital for El Pollo Loco, about the restaurant's updated rewards program and improvements they have made to personalization in engaging with its customers.El Pollo Loco is Spanish for "The Crazy Chicken," and is also a restaurant chain specializing in Mexican-style grilled chicken with over 480 locations in six states. Rebhun is responsible for CRM, e-Commerce, the off-premise delivery strategy, loyalty program, and social media. He is a graduate of the University of Wisconsin Madison and has an MBA from Kellogg School of Management. He lives in Huntington Beach, California, where he enjoys running on the beach, riding his Peloton Bike, finding hole in the wall restaurants, and traveling the world.

Nov 6, 2020 • 33min
Ben Cooke, VP of Business Development & Ellen Donahue, VP of Marketing, Fleet Feet
Send us a textFleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader.Mark Johnson, CEO of Loyalty360, had the chance to talk with Ben Cooke, the vice president of business development at Fleet Feet, and Ellen Donahue, the company’s vice president of marketing, about the challenges the company has faced over the last few years, and especially in the last year when sales grew but were challenged by in-store buying experiences.

Oct 30, 2020 • 30min
Loyalty360 Loyalty Live Session | Rick Boubelik, VP of Loyalty, Epsilon
Send us a textLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Epsilon's Rick Boubelik to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.org

Oct 29, 2020 • 14min
Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer
Send us a textWhether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of challenges to confront. Thought leaders in this role at some of the top brands recently spoke with Loyalty360 and detailed their biggest challenges, how those challenges are framing their overall strategy, and how they are turning them into opportunities for growth.