Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Episodes
Mentioned books
Oct 22, 2020 • 23min
Krystal Zell, VP Customer Marketing and Operations, The Home Depot
Send us a textMark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s expanded Pro Xtra loyalty program.
Oct 9, 2020 • 29min
Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays
Send us a textAs many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to figure out how to drive that same relationship when people are ordering online and getting curbside pickup.Mark Johnson, CEO of Loyalty360, talks with Guzman about TGI Fridays’ loyalty and customer engagement efforts, and how the brand is improving their rewards program to better serve their loyal customer base.
Oct 8, 2020 • 23min
Donna Josephson, SVP & CMO, Corner Bakery
Send us a textDonna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well.Corner Bakery started as a small neighborhood bakery on a corner in downtown Chicago creating artisan breads and freshly baked sweets, and now they are operating in 23 states.Mark Johnson, CEO of Loyalty360, had the chance to speak with Josephson about Corner Bakery’s customer engagement programs.
Oct 8, 2020 • 32min
Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty
Send us a textLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews cxLoyalty360's Chuck Christianson to discuss the current state of customer loyalty and customer experience. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit loyalty360.org or click here to watch the full live stream of our video interview with Chuck.
Oct 1, 2020 • 29min
Loyalty Live Session | Daniel Shkedi, Sr. Product Marketing Manager, Forter
Send us a textLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Forter's Daniel Shkedito to discuss the current state of loyalty fraud/gaming and its impacts on loyalty programs today. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit loyalty360.org or click here to watch the full live stream of our video interview with Daniel.
Oct 1, 2020 • 25min
Todd Miller, Sr. Director of Brand Strategy and Experience, Wawa
Send us a textLoyalty360 recently had the chance to speak with Todd Miller, Senior Director of Brand Strategy and Experience at Wawa, to learn more about the brand, its unique customer engagement strategy, and what customer loyalty means to Wawa.
Sep 30, 2020 • 28min
Malachi Bennett, Loyalty Manager & Fergie Theriault, General Manager Marketing, Shell Retail North America
Send us a textMalachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, spoke with Loyalty360’s Mark Johnson on how the Fuel Rewards program has adapted to the changing economic climate, and how they are expanding its offerings.
Sep 25, 2020 • 20min
Thought Leadership Focus: Marketing Through COVID
Send us a textMark Johnson, CEO of Loyalty360, had the chance to ask various major brands how the have dealt with the Covid-19 pandemic. In this podcast, we bring you responses from the following industry leaders:Johannes Ariens, the CEO of LogeAlicia Mowder, Head of U.S. Marketing at Circle KChris Johnson, CEO of Classic CinemaKaren Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea LeafMatt Eckert, president of Holiday WorldBill Tine, VP of Marketing for King Arthur FlourAnd Zipporah Allen, VP of Digital Customer Experiences at Taco BellTo read more from these thought leaders, please visit Loyalty360.org
Sep 24, 2020 • 24min
Brandon Delgrosso, General Manager, Kong Box
Send us a textFor decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. In this interview with Loyalty360 CEO Mark Johnson and Brandon Delgrosso, general manager of KONG Box, discuss how KONG carefully curates and hand-picks everything that goes in a dog’s KONG Box, a monthly service providing fun and solutions-based dog products.
Sep 23, 2020 • 30min
Loyalty Live Session | Marlon Bowser, Founder and CEO, HTK
Send us a textLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews HTK’s Marlon Bowser to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit loyalty360.org or click here to watch the full live stream of our video interview with Marlon.
