
Leaders in Customer Loyalty, Powered by Loyalty360
Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives
Feb 12, 2021
Matt Goldberg, Director Of Pro Strategy And Loyalty at Floor & Decor, discusses their award-winning loyalty program with unique rewards for professionals, adapting to COVID-19 challenges, analyzing program effectiveness, and the benefits of cross collaboration in Loyalty 360.
22:58
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Quick takeaways
- Floor & Decor's Pro Premier Rewards emphasizes partnership loyalty through a points-based system, fostering customer engagement.
- Floor & Decor's ProPartner Services offer tools for business growth, showcasing commitment to lasting relationships with professionals.
Deep dives
Floor & Decor's Awards and Success in Loyalty Programs
Floor & Decor received three prestigious awards including platinum in B2B Customer Loyalty, gold in Program Partnership Strategy, and bronze in the overall category. Matt Goldberg, the Director of Pro Strategy and Loyalty, discusses his role in crafting loyalty strategies for their professional customer segment, focusing on data analytics, KPIs, and optimizing loyalty programs to enhance customer loyalty and satisfaction.