Leaders in Customer Loyalty, Powered by Loyalty360

Send us a textRed Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from.Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing Officer, and Brenda Eddy, who oversees the brand’s loyalty and rewards program, to discuss how Red Roof has weathered the numerous anomalies of 2020, and what lies ahead.

Send us a textLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with The Vitamin Shoppe's Karen Szarvas to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.org or click here to watch the full live stream of our video interview with Karen. 

Send us a textLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.org

Send us a textTom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of National Security Affairs at the U.S. Naval War College and an adjunct professor at the Harvard Extension School, and the resume impresses even more.But Nichols says he has had occasions where people have tried to diminish his expertise on several subjects, and in fact have attempted to impress him with their own expertise in areas where they had no training whatsoever. And it wasn’t an isolated incident.“These are dangerous times,” says Nichols, who adds that he only speaks for himself, and not the college or the federal government. “Never have so many people had access to so much knowledge, and yet been so resistant to learning anything.”Loyalty360’s Mark Johnson recently had a lively discussion with Tom Nichols about his bestselling book, The Death of Expertise, which Publishers Weekly says that “The crux of the book's argument is that ... the American public has grown increasingly hostile to expertise.”

Send us a textPatrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He has an extensive career in retailing, and came to Apricot Lane in 2018 after a three-year stint as chief marketing officer for Sears. Previously, he was vice president of marketing of Crazy Shirt and of The Walking Company.Stewart’s challenge now is to take entrepreneurs who might have little or no retail or fashion experience — some doctors and dentists, for example — and guide them through the success of opening a 1,000 to 2,000 square feet clothing store.The CEO of Apricot Lane Boutiques says that, despite a recent spate of national store clothing retailers shuttering many of their locations, their national brand of apparel and merchandise stores are doing well.“Our comp-store sales were up 10% last month, and our sales were up, too, last year,” says Stewart, whose company has 75 locations across the U.S. and looking to add as many as 25 more next year. “Our chain is growing compared to last year, and our profitability is up.”

Send us a textTom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of National Security Affairs at the U.S. Naval War College and an adjunct professor at the Harvard Extension School, and the resume impresses even more.But Nichols says he has had occasions where people have tried to diminish his expertise on several subjects, and in fact have attempted to impress him with their own expertise in areas where they had no training whatsoever. And it wasn’t an isolated incident.“These are dangerous times,” says Nichols, who adds that he only speaks for himself, and not the college or the federal government. “Never have so many people had access to so much knowledge, and yet been so resistant to learning anything.”Loyalty360’s Mark Johnson recently had a lively discussion with Tom Nichols about his bestselling book, The Death of Expertise, which Publishers Weekly says that “The crux of the book's argument is that ... the American public has grown increasingly hostile to expertise.”

Send us a textLoyalty360's Mark Johnson interviews with Vesta's Sue Frech to discuss customer loyalty/CX trends and the changing industry landscape.A few topics Mark and Sue discuss: What is one brand (or a few) that you think do an exceptional job of creating customer loyalty through a customer community or through VoC and making their customers feel heard? How are brands leveraging communities today and what changes have you seen in how brands interact with their customers over the last six months, compared to how brands were communicating with customers previously? What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies? Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.org or you can find the video of our interview with Sue here. 

Send us a textBest Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel Guest Satisfaction Study. SureStay achieved the highest score in the segment across six critical factors including reservations, arrival/departure, guest room, service and amenities, hotel facilities, and cost and fees.Best Western has 18 different brands and approximately 4,700 hotels in over 100 countries and territories around the world. Loyalty360’s Mark Johnson spoke with Dorothy Dowling, senior vice president and chief marketing officer at Best Western about the brand’s loyalty programs and how SureStay achieved success so quickly.

Send us a textIn this Loyalty Live interview, Kim Welther, VP, and Jeremy Riga, VP of Technology for Baesman and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.A few of the topics Mark, Kim, and Jeremy discuss include: • How do you define customer loyalty and what does customer loyalty mean to your organization?• What is the biggest challenge or opportunity you see in customer loyalty today?• COVID-19 has had a significant impact on brands’ marketing strategies this year. What are your clients asking of you right now and how has that changed from what they were asking of you at this time last year or earlier in 2020?• What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies?Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.org

Send us a textIn this Loyalty Live interview, Clay Walton-House, Managing Director, Integrated Loyalty Solutions, for PK and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.A few of the topics Mark and Clay discuss include: How do you define customer loyalty and what does customer loyalty mean to your organization?What is the biggest challenge or opportunity you see in customer loyalty today? COVID-19 has had a significant impact on brands’ marketing strategies this year. What are your clients asking of you right now and how has that changed from what they were asking of you at this time last year or earlier in 2020?What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies? Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.org