Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
Oct 28, 2020 • 17min
Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP
Send us a textLoyalty360 CEO Mark Johnson recently had a chance to speak with the top marketers from both brands: Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks and BIBIBOP; Jason Whitt, BIBIBOP marketing manager; Devyn DeMatteo, Charleys marketing manager; and Maggie Mackie, senior marketing communications coordinator who also manages the loyalty program.
Oct 22, 2020 • 23min
Krystal Zell, VP Customer Marketing and Operations, The Home Depot
Send us a textMark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s expanded Pro Xtra loyalty program.
Oct 22, 2020 • 22min
Kim Klenk, Growth Marketing Director for Branch Insurance
Send us a textMark Johnson from Loyalty 360 recently spoke with Kim Klenk, the growth marketing director for Branch Insurance, about the startup company that is doing some very unique things in the insurance industry, including with their loyalty programs.
Oct 9, 2020 • 29min
Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays
Send us a textAs many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to figure out how to drive that same relationship when people are ordering online and getting curbside pickup.Mark Johnson, CEO of Loyalty360, talks with Guzman about TGI Fridays’ loyalty and customer engagement efforts, and how the brand is improving their rewards program to better serve their loyal customer base.
Oct 8, 2020 • 32min
Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty
Send us a textLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews cxLoyalty360's Chuck Christianson to discuss the current state of customer loyalty and customer experience. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit loyalty360.org or click here to watch the full live stream of our video interview with Chuck.
Oct 8, 2020 • 23min
Donna Josephson, SVP & CMO, Corner Bakery
Send us a textDonna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well.Corner Bakery started as a small neighborhood bakery on a corner in downtown Chicago creating artisan breads and freshly baked sweets, and now they are operating in 23 states.Mark Johnson, CEO of Loyalty360, had the chance to speak with Josephson about Corner Bakery’s customer engagement programs.
Oct 1, 2020 • 29min
Loyalty Live Session | Daniel Shkedi, Sr. Product Marketing Manager, Forter
Send us a textLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Forter's Daniel Shkedito to discuss the current state of loyalty fraud/gaming and its impacts on loyalty programs today. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit loyalty360.org or click here to watch the full live stream of our video interview with Daniel.
Oct 1, 2020 • 25min
Todd Miller, Sr. Director of Brand Strategy and Experience, Wawa
Send us a textLoyalty360 recently had the chance to speak with Todd Miller, Senior Director of Brand Strategy and Experience at Wawa, to learn more about the brand, its unique customer engagement strategy, and what customer loyalty means to Wawa.
Sep 30, 2020 • 28min
Malachi Bennett, Loyalty Manager & Fergie Theriault, General Manager Marketing, Shell Retail North America
Send us a textMalachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, spoke with Loyalty360’s Mark Johnson on how the Fuel Rewards program has adapted to the changing economic climate, and how they are expanding its offerings.
Sep 25, 2020 • 20min
Thought Leadership Focus: Marketing Through COVID
Send us a textMark Johnson, CEO of Loyalty360, had the chance to ask various major brands how the have dealt with the Covid-19 pandemic. In this podcast, we bring you responses from the following industry leaders:Johannes Ariens, the CEO of LogeAlicia Mowder, Head of U.S. Marketing at Circle KChris Johnson, CEO of Classic CinemaKaren Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea LeafMatt Eckert, president of Holiday WorldBill Tine, VP of Marketing for King Arthur FlourAnd Zipporah Allen, VP of Digital Customer Experiences at Taco BellTo read more from these thought leaders, please visit Loyalty360.org
