How Canada’s SCENE Stays Relevant, Innovative, Loved

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Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program.

SCENE also took home several honors at the 2020 Loyalty360 Awards, including a silver award for Business Transformation and gold for Creative Campaign.

Loyalty360’s Mark Johnson spoke with Seagrim about changes in the SCENE rewards program, its new partnerships, and it’s recent award.

Click HERE to read the feature.