Leaders in Customer Loyalty, Powered by Loyalty360

Send us a textInComm InCentives is an online ordering platform that makes it easy to buy gift cards in bulk. Their customers buy bulk gift cards for numerous reasons, including corporate rewards, sales incentives, gifting, promotions and sweepstakes, and customer appreciation.In this podcast, Loyalty360 CEO Mark Johnson talks with Dave Etling, the Senior Vice President and General Manager of InComm InCentives, about various topics related to customer loyalty.

Send us a textLoyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States.People have shifted in their lifestyle during the ongoing COVID-19 pandemic, ultimately changing how Belk customers shop. Consumers began buying more online, making less trips to the physical store, buying less of some typical staple items and stocking up instead on totally different types of items.Patel says Belk, the largest privately owned department store chain in the U.S., was selling significantly more home products, a result of people spending more time at home and less time getting dressed up in work clothes and reporting to an outside office.Click HERE to read Part 2 of this Q&A, and click HERE for the feature article.

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Send us a textMark Johnson, CEO of Loyalty360, spoke with Andy Rebhun, Vice President of Digital for El Pollo Loco, about the restaurant's updated rewards program and improvements they have made to personalization in engaging with its customers.El Pollo Loco is Spanish for "The Crazy Chicken," and is also a restaurant chain specializing in Mexican-style grilled chicken with over 480 locations in six states. Rebhun is responsible for CRM, e-Commerce, the off-premise delivery strategy, loyalty program, and social media. He is a graduate of the University of Wisconsin Madison and has an MBA from Kellogg School of Management. He lives in Huntington Beach, California, where he enjoys running on the beach, riding his Peloton Bike, finding hole in the wall restaurants, and traveling the world.

Send us a textFleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader.Mark Johnson, CEO of Loyalty360, had the chance to talk with Ben Cooke, the vice president of business development at Fleet Feet, and Ellen Donahue, the company’s vice president of marketing, about the challenges the company has faced over the last few years, and especially in the last year when sales grew but were challenged by in-store buying experiences.

Send us a textLoyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Epsilon's Rick Boubelik to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.org

Send us a textWhether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of challenges to confront. Thought leaders in this role at some of the top brands recently spoke with Loyalty360 and detailed their biggest challenges, how those challenges are framing their overall strategy, and how they are turning them into opportunities for growth.

Send us a textLoyalty360 CEO Mark Johnson recently had a chance to speak with the top marketers from both brands: Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks and BIBIBOP; Jason Whitt, BIBIBOP marketing manager; Devyn DeMatteo, Charleys marketing manager; and Maggie Mackie, senior marketing communications coordinator who also manages the loyalty program.

Send us a textMark Johnson from Loyalty 360 recently spoke with Kim Klenk, the growth marketing director for Branch Insurance, about the startup company that is doing some very unique things in the insurance industry, including with their loyalty programs.