

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books

Jan 19, 2021 • 24min
Consumer Community Grows Veggies Made Great Brand
Send us a textVeggies Made Great's goal is to inspire people to love eating veggies by creating high-quality, delicious, and nutritionally smart, veggie-rich foods that are ready to eat and available everywhere.Loyalty360's Mark Johnson recently spoke with Christine Luongo, Senior Brand Manager for Veggies Made Great, which recently took home a Silver at the 2020 Loyalty360 Awards in the Customer Engagement and Advocacy category in partnership with Vesta.

Jan 13, 2021 • 11min
Domino’s Relies on Product Insurance to Build Customer Loyalty
Send us a textVanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector.Domino’s took home a gold in the CX Strategy category at the recent 2020 Loyalty360 Awards program, an award that honors the overall goals of a brand strategy to it build customer loyalty and achieve its customer loyalty goals.Loyalty360 CEO Mark Johnson spoke with Peña about Domino’s current brand strategies and what the future looks like in customer engagement.Read the feature and view the video HERE.

Jan 12, 2021 • 27min
LEGO Goes After a Lifetime of Loyalty
Send us a textJason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is owned by the original family who founded it in 1932.LEGO recently won a Platinum award in the Incentive and Reward Design at the 2020 Loyalty360 Awards in its partnership with Oracle. Mark Johnson, CEO of Loyalty360, recently spoke with Whiting about the brand's rewards program and its efforts into winning the award.Read the article and watch the video here.

Jan 5, 2021 • 19min
19 Crimes Breaks the Rules to Win Loyalty Program Design Award
Send us a textAshley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards.Treasury Wine Estates is an Australian global winemaking and distribution business with headquarters in Melbourne. It was formerly the wine division of international brewing company Foster’s GroupMark Johnson of Loyalty360 recently spoke with Beckman about the ideas behind the 19 Crimes’ winning campaign.Read the feature here: https://loyalty360.org/content-gallery/featured-story/19-crimes-breaks-the-rules-to-win-loyalty-program

Jan 4, 2021 • 24min
Alan Magee, Church’s Chicken
Send us a textMark Johnson, CEO of Loyalty360, had the chance to talk with Alan Magee, Vice President of Digital Marketing for Church’s Chicken. Church's Chicken is an American chain of fast food restaurants specializing in fried chicken, also trading outside North America as Texas Chicken or Church’s Texas Chicken.Watch the video here: https://www.youtube.com/watch?v=6pv9n7vfD7U

Dec 23, 2020 • 25min
Loyalty360 Loyalty Live - Challenges in CSR with Pam Erlichman from Jebbit
Send us a textLoyalty360's Mark Johnson interviews Pam Erlichman to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Dec 23, 2020 • 25min
Loyalty360 Loyalty Live - Challenges in CSR with Carlos Dunlap from Clarus Commerce
Send us a textLoyalty360's Mark Johnson interviews Carlos Dunlap-Beard to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Dec 23, 2020 • 29min
Loyalty360 Loyalty Live - Challenges in Tier Management with Guy Cierzan from ICF Next
Send us a textLoyalty360's Mark Johnson interviews Guy Cierzan from ICF Next to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Dec 21, 2020 • 22min
Preferred Rewards Delivers Big Numbers for Bank of America
Send us a textWhen it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfaction and deepening client relationships.Since launching its industry-leading, no-fee Preferred Rewards program in 2014, Bank of America has seen a steady stream of member enrollments and an even more impressive use of the loyalty program’s perks and benefits. In six years, the program has grown to more than 7.9 million members across Bank of America’s three offerings: Preferred Rewards for their consumer clients, Preferred Rewards for Business for their small business clients and Preferred Rewards for Wealth Management for high net worth clients. Members across these programs hold more than $1.1 trillion in assets at Bank of America. John Sellers, Bank of America Rewards executive, says members receive billions of dollars in rewards annually, approximately $470 per member.Read the whole article here: https://loyalty360.org/Content-Gallery/Featured-Story/Preferred-Rewards-Delivers-Big-Numbers-for-Bank-of

Dec 18, 2020 • 24min
Sodexo Uses Employment Engagement to Highlight the ‘How
Send us a textSodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital industries.Loyalty360’s Mark Johnson recently spoke with Dave Trombetta, Senior Marketing Manager for Universities West; Tiffany Darden, Senior Marketing Manager for Universities West; and Amanda Krabbenhoft, Sodexo’s Area Marketing Manager for Universities West.To read the full interview with Sodexo, visit: https://loyalty360.org/content-gallery/featured-story/sodexo-uses-employment-engagement-to-highlight-the